Rick Byers
Midlothian,TX
Summary
Results-driven and accomplished Vice President of Sales with over 15 years of experience in the construction equipment industry. Proven track record of driving revenue growth through strategic sales initiatives, market expansion, and effective team leadership. Demonstrated expertise in developing and executing successful sales strategies, building and maintaining key client relationships, and achieving ambitious sales targets. Strong analytical and negotiation skills, coupled with a deep understanding of market trends and customer needs. Adept at fostering a high-performance sales culture, recruiting and developing top talent, and implementing innovative sales techniques to drive business success. A collaborative and dynamic leader committed to delivering outstanding results in a competitive and evolving industry.
Overview
26
26
years of professional experience
Work History
Vice President of Sales & Marketing
XCMG NA
Las Vegas, NV
12.2020 - 02.2024
- Spearheaded the development and execution of sales strategies that consistently exceeded revenue targets, resulting in 50% year-over-year increase in sales
- Directed a team of 10 Sales reps, 4 Regional Business managers, and 2 Business development managers
- Providing mentorship, training, and guidance to optimize performance and foster a culture of excellence
- Cultivated and maintained strong relationships with key clients and strategic partners, resulting in increased market share and customer satisfaction
- Collaborated cross-functionally with marketing, product development, aftersales and operations teams to identify market opportunities, enhance product offerings, and drive customer acquisitions and retention initiatives
- Analyzed market trends, competitive landscape, and customer feedback to inform strategic decision-making and identify areas for growth and innovation
- Led negotiations for major contracts and partnerships, securing favorable terms and driving profitable business relationships
- Regularly reviewed and optimized sales process, tools, and technologies to streamline the operations and maximize efficiency.
Regional Manager / National / Strategic Account Manager
Haulotte Group
Virginia Beach, VA
06.2014 - 11.2020
- Reported directly to GM
- Established strong relationships with key stakeholders, including C-level executives, decision makers and industry influencers to drive business development
- Drove sales team performance though effective coaching, and performance management
- Managed 4 direct Sales Rep, 2 Independent Rep Agencies, 3 Service Techs
- Increased Region Sales from 1.6 million to 60 million
- Developed and executed strategic sales plans to penetrate new markets, which resulted in $150 million National Account business channel
- Utilized CRM software to track sales performance, analyze data, and generate insight to inform decision-making and optimize sales strategies
- Led product development and worked with outside vendors for generators, forklifts and attachments.
Regional Sales Manager / Rental Development
Yanmar America
Adairsville, GA
08.2011 - 01.2014
- Reported directly to the Director, Equipment Division
- Increased sales from 180 units to 1,000 units over 3 yrs
- Developed key dealers Vermeer TX, Vermeer LA and H&E Equipment
- Developed and executed dealer business and marketing plans
- Scheduled and conducted product training for key customers, and set goals for dealer sales team
- Created launch strategy and programs for the Rental Industry, and National accounts
- Selected to lead product development committee for SSL / CTL.
District Sales Manager
STONE CONSTRUCTION
Honeoye, NY
06.2008 - 08.2011
- Top District Sales Manager over 2 years
- Managed 5 Independent Sales Reps
- Developed and implemented strategies to increase market share and profitability for all wholesale and retail sales in the region
- Negotiated contracts with customers to maximize profits while meeting customer needs.
- Analyzed sales data and identified trends in order to develop targeted sales plans for assigned territory.
Dealer Development Manager
DOOSAN INFRACORE AMERICA
Atlanta, GA
01.2007 - 01.2008
- Reported directly to the General Manager of Compact Equipment, Excavators and Skid Steer Loaders
- Directed all sales and marketing strategies to drive brand recognition and business growth
- Developed dealer agreement contract and coordinated all wholesale and retail finance
- Developed the Business Development Guidelines and Strategy
- Established 26 dealer footprints Nationwide.
District Sales Manager
Diamond Vantage
Kansas City, KS
01.2006 - 01.2007
- Reported directly to the Regional Sales Manager
- Was Instrumental in growing the customer base through strategic selling, relationship management, and business development
- Comprehensively directed and mobilized all sales operations and marketing strategies to drive business growth of major brands: through direct, dealer and distribution sales channels.
Regional Sales Manager
Partner Industrial Products
Chicago, IL
01.1998 - 01.2006
- Reported directly to the National Sales Manager of a leading manufacturer of high-end gas, air, electric and hydraulic products targeting the construction market
- Simultaneously directed field sales operations throughout a 4-state region
- Hired and mentored sales representatives, expanded territories, leveraged training programs and motivated top performance
- Identified niche markets and aligned product/customer strategies to capitalize on critical opportunities.
- Monitored competitor activities and analyzed pricing trends in the region.
Education
Fayetteville Technical Community College
Fayetteville, NC01-1995
Central Texas University
01-1993
University of Alaska Anchorage
01-1991
Skills
- Strategic sales planning
- Adept in developing and implementing high-impact sales, marketing, and product solutions
- Sales forecasting and analysis
- Team leadership and development
- Proven ability to build multi-channel revenues as well as launch emerging products and new markets
- Market research and analysis
- Negotiation and contract management
- CRM Software proficiency
- Sales-leadership experience as a key decision-maker driving business expansion
- Skilled in sales operations management, forecasting and facilitating M&A strategies
- Pacesetting results in managing multiple brand positioning
Management Highlights
- Launched XCMG NA into the US market, developed go to market strategy.
- Expanded XCMG NA footprint, strategically selected new sites and support structure.
- Strategically expanded key accounts, optimized multi-channel business development through extensive sales and account management.
- Facilitated regional leadership by remaining highly visible within the field organization; cultivated high-volume new business prospects and built strong executive-level customer relationships.
- Consistently ensured delivery of top-quality products to maximize customer loyalty.
- Served on product counsels, providing recommendations and direction for new product strategies.
- Conceived and rolled-out sales strategies while reinforcing the integrity of multiple premium brands.
- Implemented turn-key marketing programs; while overseeing program launch, training and assessment.
Impact Highlights
- Established and developed dealer channel from ground up, which resulted in 20 new dealers in 65 markets.
- Received 2 consecutive Regional Sales Manager of the Year Awards, out of 15 managers, as a result of highest sales volume increase and outstanding leadership performance.
- Top seller for 2009 and 2010, out of 16 District Managers, result of highest sales volume.
- Successfully launched product introduction, capturing new sales throughout the Southern U.S.
- Expanded sales channels including dealer accounts, distributors, and direct sales to end-users.
- Implemented strategies that maximized efficiency and optimized product delivery and service levels.
- Utilized executive-level selling skills to develop leads and forge lucrative client relationships.
Military Service
- United States Army Reserve, Non-Commissioned Officer 1996- Retired
- United States Army, Non-Commissioned Officer 1989- 1996 Honorable Discharge
Training
- Multi-channel – Indian River Consulting
- Activity Based Costing & Process Mapping
- Marketing Business Forum 1 & 2
- Cima High Performance Sales College 2.0
- Senior Leadership Course
- Basic Noncommissioned Officers Course
- Primary Leadership Development Course
- Army Instructor Course
Timeline
Vice President of Sales & Marketing
XCMG NA
12.2020 - 02.2024
Regional Manager / National / Strategic Account Manager
Haulotte Group
06.2014 - 11.2020
Regional Sales Manager / Rental Development
Yanmar America
08.2011 - 01.2014
District Sales Manager
STONE CONSTRUCTION
06.2008 - 08.2011
Dealer Development Manager
DOOSAN INFRACORE AMERICA
01.2007 - 01.2008
District Sales Manager
Diamond Vantage
01.2006 - 01.2007
Regional Sales Manager
Partner Industrial Products
01.1998 - 01.2006
Fayetteville Technical Community College
Central Texas University
University of Alaska Anchorage
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