Rick Cohen
Eugene,Oregon
Summary
Accomplished Vice President of Sales at Mclaughlin Long Marketing, I drove a transformative sales strategy, achieving a notable increase in annual revenue. Expert in sales strategy execution and fostering high-level client relationships, my leadership significantly expanded market share. Skilled in sales technology adoption and motivating teams, I excel in optimizing sales processes and revenue generation.
Overview
22
22
years of professional experience
Work History
Vice President of Sales
Mclaughlin Long Marleting
Battle Ground, Washington
11.2019 - Current
- Implemented automated marketing tools that improved lead nurturing and resulted in a 30% increase in qualified leads
- Implemented a customer feedback system that resulted in a 25% increase in customer satisfaction
- Optimized pricing strategies resulting in a 30% increase in profit margins
- Solved key client challenges resulting in a 40% retention rate
- Streamlined the sales process resulting in a 20% reduction in the sales cycle
- Collaborated with the marketing department to create targeted campaigns that boosted lead generation by 40%
- Developed strategic pricing models that maximized revenue and profitability, leading to a 35% increase in overall sales
- Designed a sales forecasting model that improved accuracy by 15%
- Spearheaded a transformative sales strategy that resulted in a 22% increase in annual revenue, exceeding company targets
- Cultivated high-level client relationships, securing contracts, significantly expanding the company's market share
- Implemented data-driven sales training programs, improving team performance by 20% and enhancing client satisfaction ratings
- Championed the integration of CRM tools, streamlining sales processes and reducing administrative tasks by allowing the team to focus on closing deals
Sales Manager for PNW/Mountain Region
Talley Inc
Santa Fe Springs, CA
08.2010 - 11.2019
- Built a winning culture where individuals take accountability for results and celebrate success
- Drove improved execution of the sales process with a continuous improvement mindset
- Established sales objectives by forecasting and developing annual sales quotas for regions and territories, projecting expected sales volume and profit for existing and new products
- Maintained sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors
- Achieved a 23% increase in sales revenue across the PNW/Mountain Region by implementing targeted marketing strategies and leveraging key client relationships
- Developed and executed strategic territory plans that expanded market share in underserved areas, boosting brand visibility and contributing to overall company growth
- Analyzed market trends and competitor data to identify new business opportunities
- Cultivated strong relationships with key stakeholders and industry partners, enhancing collaboration and driving joint promotional initiatives that increased lead generation by 22%
Outside Sales Manager
Feeney Wireless
EUGENE, Oregon
08.2010 - 01.2011
- Provided regular sales reports and analysis to senior management, highlighting key metrics and recommending strategic actions for improvement
- Consistently met or exceeded quarterly sales quotas, showcasing consistent performance and dedication to achieving targets
- Participated in industry conferences and networking events to build relationships and stay updated on market trends and best practices
- Demonstrated strong leadership skills by motivating team members, fostering a positive work environment, and driving collaboration for collective success
- Identified and pursued new business opportunities, resulting in a 35% expansion of client base
- Established strong relationships with key stakeholders, including [mention important clients/partners], resulting in increased brand loyalty and repeat business
- Achieved a 40% increase in annual sales revenue by implementing targeted sales strategies and fostering long-term client relationships
- Spearheaded market analysis initiatives that identified emerging trends, leading to the successful launch of new products that generated additional profits in revenue
- Cultivated strategic partnerships with key clients, resulting in an increase in repeat business and contributing significantly to customer retention efforts
- Leveraged CRM tools to streamline sales processes, improving lead conversion rates by [number]% within the first year of implementation
Account Manager
Talley Inc
Santa Fe Springs, CA
02.2003 - 08.2010
- Engaged and advised clients, identifying 30 revenue growth opportunities within the organization
- Collaborated on assignments with six senior team leads
- Increased sales by 15% through effective client communication and strategic account management
- Implemented new customer retention strategy resulting in a 25% increase in customer satisfaction
- Drove cross-selling initiatives that led to a 20% growth in revenue generation
- Developed strong relationships with key clients, resulting in a 30% increase in repeat business
Education
High School Diploma -
Ventura Collage
Ventura, CA05-1983
Skills
- Call Handling
- Performance Reviews
- Monetary Transactions
- Payment Processing
- Email Campaigns
- Product Upselling
- Account Management
- Lead Generation
- Sales strategy execution
- Sales presentations
- Sales operations
- Sales project management
- Sales process optimization
- Sales meeting facilitation
- Sales pipeline management
- Competitive intelligence
- Sales technology adoption
- Sales quota achievement
- Revenue generation
- Territory management
- Industry expertise
- Sales funnel optimization
Timeline
Vice President of Sales
Mclaughlin Long Marleting
11.2019 - Current
Sales Manager for PNW/Mountain Region
Talley Inc
08.2010 - 11.2019
Outside Sales Manager
Feeney Wireless
08.2010 - 01.2011
Account Manager
Talley Inc
02.2003 - 08.2010
High School Diploma -
Ventura Collage
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