Rick Henson
Education Administration
New York,NY
Summary
Dynamic enrollment expert, with proven results, expanding selectivity, equity and program growth
Overview
18
18
years of professional experience
Work History
Sr Exec Director for Enrollment (Temporary)
SUNY Downstate Health Sciences University
New York , NY
2023.03 - 2023.10
- Increased new students by 38% and overall student enrollment by 5% for Master's and PhD Public Health programs
- Created reporting from Banner student information systems to precisely assess the academic standing of all Public Health students
- Provided expertise to update marketing resulting in dramatic increases in inquiries, applications, and new students
- Streamlined processes to ensure all students would easily be advised each term and connected to Banner and Brightspace
University Director of Admissions Operations
City University Of New York - CUNY Central Office
New York , NY
2021.10 - 2022.07
- In charge of RFP for new CRM affecting all 25 CUNY campuses
- Responsible for on-time testing of upgrade to Peoplesoft 9.2
- Increased applications completed for review over 11% on over 400,000 Fall 2022 applications
- Updated rules for all CUNY colleges to ensure accurate undergraduate campus admissions decisions
- Electronically uploaded DOE educational files for New York City high schools
- Improved timeliness and accuracy of uploads of Parchment, SCOIR and NSC transcripts and mapping to Peoplesoft via IBM Datacap and Case Manager
Associate Director of Admissions Operations
City University Of New York - CUNY (BMCC)
New York , NY
2018.11 - 2021.10
- Provided strategic analysis of the admissions life-cycle, using CBiL and Tableau reporting
- Launched chat-bot system and established supporting knowledge-base to assist students
- Developed data-gathering and reporting structures with real time metrics of cross functional productivity
- Established text communications and ensured communications from all sources matched student needs
Director of Admissions
University Of Silicon Valley
San Jose , CA
2016.08 - 2018.09
- As primary decision maker, created structure and implemented Salesforce CRM and CampusNexus SIS
- Achieved record results through budgeting and forecasting accuracy
- Developed institutional merit, need and athletic scholarship models
- Improved selective admissions process resulting in 35% acceptance rate
- Dramatically increased freshman GPA along with all other key performance indicators
- Developed successful retention program with 4 and 6 year graduation rates improving each year
- Fostered student development as Athletic Director for E-sports and increased league rankings
- Expanded scope and results of outreach to high schools and colleges nationally and internationally
Interim Director of Admissions
Notre Dame de Namur University (NDNU)
Belmont , CA
2015.08 - 2016.08
- Increased new student results by 8% each term
- Implemented Salesforce CRM and created workflows and reports to improve profile of incoming students
- Ran selective admissions office reviewing candidates from undergraduate through PhD level
- Supported non-profit, faith based, institutional mission
- Increased selectivity by implementing early decision process
- Encouraged equity in admissions resulting in top rankings in social mobility and diversity
- Simplified transfer credit evaluation process
Senior Director of Admissions
The Art Institute of California
Sunnyvale , CA
2013.11 - 2015.04
- Drove new student retention to nearly 100% for all quarters
- Exceeded financial targets for all terms
- Tested qualitative assumptions using SPSS to create key performance indicators
- Updated and proposed articulation agreements between colleges
- Ensured WASC compliance and documented Institutional effectiveness reporting
Director of Admissions and Institutional Effectiveness
The Art Institute of New York City
New York City , NY
2006.04 - 2013.11
- Improved student retention, satisfaction, and graduation rates, using statistical and survey analysis
- Managed international student adviser and school officials for international and veteran students
- Worked with state education department and accrediting agencies to ensure school-wide compliance
- Budgeted annual expenses of 10 million dollars
- Created training program and trained 60 admissions staff members
Education
Master of Public Administration (MPA) -
Columbia University in The City of New York
New York, NYBachelor of Science (BS) - Economics / Sociology
University of Oregon
Eugene, ORSkills
- Process automation and gamification
- Team-building and training
- Diplomatic mediation
- Strategic natural leadership
- Large scale event planning
- Precise funnel management
- Strong believer in equity
- Student life and retention
- Entrepreneurial thinker
- Enrollment management
- Communications and marketing planning
- Database implementation and development
Accomplishments
- Increased productivity resulting in completed CUNY applications rising over 11%
- Implemented chat and chatbot, relaunched texting and implemented automated transfer credits
- Set record for 18 consecutive enrollment targets achieved
- Reduced costs to help erase a 3 million dollar deficit
- Led a national re-branding team and won national top quality award
- Met fund raising targets for 17 million dollar renovation
- Helped to raise several institutions' ranking to top 20 in Princeton review, CollegeNet and others
- Continuously improved Noel Levitz survey results with a 94% response rate
Qualifications Summary
Education: yield and retention strategy, student services, events, student advising, institutional research
Analysis : data analytics, Peoplesoft reporting, SPSS, IT management, Salesforce, CRM, workflows
Public Relations: brand development, community outreach, marketing analysis, communications planning
Planning: budgeting, strategic planning, financial forecasting, risk management
Finance: private and public funding, grant and scholarship administration, VA processing, fund accounting
Operations: union negotiations, international logistics, contract negotiation, vendor relations, six sigma
Development : requests for proposal, city and county permitting, project management
Leadership: quality team leader (TQM), management hiring and training, organizational development
Timeline
Sr Exec Director for Enrollment (Temporary)
SUNY Downstate Health Sciences University
2023.03 - 2023.10
University Director of Admissions Operations
City University Of New York - CUNY Central Office
2021.10 - 2022.07
Associate Director of Admissions Operations
City University Of New York - CUNY (BMCC)
2018.11 - 2021.10
Director of Admissions
University Of Silicon Valley
2016.08 - 2018.09
Interim Director of Admissions
Notre Dame de Namur University (NDNU)
2015.08 - 2016.08
Senior Director of Admissions
The Art Institute of California
2013.11 - 2015.04
Director of Admissions and Institutional Effectiveness
The Art Institute of New York City
2006.04 - 2013.11
Master of Public Administration (MPA) -
Columbia University in The City of New York
Bachelor of Science (BS) - Economics / Sociology
University of Oregon
Similar Profiles
Sherine MalcolmSherine Malcolm
Senior Staff Assistant at SUNY Downstate Health Sciences UniversitySenior Staff Assistant at SUNY Downstate Health Sciences University
Maisha PriceMaisha Price
Adjunct Instructor, ICD-10 CM| CPT| HCPCS Coding at SUNY Downstate Health Sciences UniversityAdjunct Instructor, ICD-10 CM| CPT| HCPCS Coding at SUNY Downstate Health Sciences University
SYLVESTER HOMSYSYLVESTER HOMSY
Hematology/Oncology Fellow at SUNY Downstate Health Sciences UniversityHematology/Oncology Fellow at SUNY Downstate Health Sciences University