RICK MILLS
Austin,TX
Summary
Actively searching for Business Development role with a company that has a great reputation in the digital marketing and creative design industries. Among my most notable qualifications, are: - Reputation for driving sales from the ground up for start-up operations, consistently exceeding sales quotas, and leading the company as top-performing sales producer. - Career history of promotions into progressively larger-scoped roles based on outstanding leadership skills and sales results. - Proven ability to communicate, collaborate, and negotiate effectively with professionals at all levels of an organization. - Dedication to identifying and leveraging opportunities to drive improvements across all facets of sales operations. - Finely honed leadership, strategic thinking, communication, analytical, and problem-solving skills. - Talent for distilling and clearly conveying complex technical information to prospective clients. - Skill in cultivating, mentoring, training, and motivating high-performing sales teams. - Expert relationship-building, sharp negotiation, and polished presentation skills.
Overview
4
4
years of post-secondary education
24
24
years of professional experience
Work History
Principal Owner
Mills Media 360
Austin, TX
06.2014 - Current
- Launched Ad Agency that micro-targets SMB brands through sponsorships serving most affluent, desirable demographics in marketplace
- Specialize in helping SMB's micro-target their brands in highly desirable markets through content marketing and robust digital campaigns
- Consistently identifying potential prospects, connecting and setting up meetings with relevant decision makers
- Managed over 30 prospecting calls per day to maintain healthy pipeline of clients by following sound sales process, developing relationships and being great referral partner with other business owners
- Operate independently with flexibility in fast paced environment by utilizing elite problem solving skills and consultative sales approach
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals
Publisher
BEST VERSION MEDIA
, Austin, TX
11.2015 - Current
- Built and launched two lifestyle, monthly magazine publications that target affluent, upscale readers and are supported by businesses that those readers work with.
- Connect local business owners directly to these highly desirable communities through targeted content and integrated media sponsorships that consistently and effectively position their brand to their ideal clientele.
- Hired, trained and managed two publishing teams consisting of writers, photographers, editors and designers to effectively collaborate with business owners and core audience to produce two widely read monthly publications.
- Consistently close new business and maintain ongoing sponsors by utilizing integrative media sponsorships for 12-36 month durations in order to support creation and distribution of publications as well as generate ongoing revenue.
- Prospect, set appointments, and schedule virtual and face-to-face presentations with top level business professionals and decision makers.
- Bringing members of community together through positive media and commerce, social networking and media at hyper local level.
National Sales Manager
WFAA-TV - ABC Affiliate
Dallas, TX
04.2010 - 04.2013
- Responsible for National Revenue achievement for both broadcast television and digital entities for ABC affiliate in #5 television market
- Exceeded targets by directing and motivating high-performing National sales team of 25+ sales reps at offices in New York, LA, Chicago, Atlanta, Seattle, Detroit and Philadelphia.
- Point person for negotiating $5MM Unwired Revenue through ABC Television offices in New York, LA, Chicago and Atlanta
- Traveled extensively to meet with top level agency personnel as well as clients in order to maximize revenue for television station.
- Responsible for annual $35MM National budget for broadcast and digital entities.
- Met or exceeded aggressive revenue goals by using effective yield management and capitalizing on marquee television events such as Academy Awards, NBA Playoffs and College Football.
Local Sales Manager
WJXT-TV
Jacksonville, FL
07.2009 - 05.2010
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals
- Managed diverse team of 11 local account executives to deliver results for customers on all screens: television, local digital channels and Online Platforms
- Responsible for consistent revenue achievement of local sales budgets on all platforms
National Sales Manager
WJXT-TV
Jacksonville, FL
05.2006 - 07.2009
- Responsible for National Revenue achievement for both broadcast television and digital platforms for #1 Independent Television station in US
- Managed 15+ National Sales reps at offices in New York, LA, Atlanta, Minneapolis, Dallas, Chicago, Seattle and San Francisco
- Traveled extensively to meet with top level agency personnel as well as clients in order to maximize revenue for television station and digital properties
- Met or exceeded aggressive revenue goals by using effective yield management and capitalizing on marquee television events such as syndicated Primetime television shows, College Football and Monday Night Football
Business Development Account Executive
KPRC - NBC Affiliate
Houston, TX
06.2002 - 05.2006
- Hired to manage existing client account portfolio as well as generate new-to- television and digital clientele for NBC affiliate in #8 television market in US
- Consistently outperformed new & developmental revenue budgets through exceptional account service and business development skills.
- Created and executed multi-platform marketing campaigns for clients.
- Presented innovative broadcast and digital media marketing presentations to executive decision makers.
- Excelled in sales for 2006 Winter Olympics in Torino, Italy by closing packages for BMW, Toyota and HCA Houston (Healthcare).
Business Development Account Manager
KEYE- CBS Owned & Operated Station
Austin, TX
06.2001 - 06.2002
- Hired as New Business Development Account Executive for CBS Owned and Operated television station in Austin, TX.
- Prospected, developed, and closed new to television advertisers.
- Oversaw and managed advertising budgets as well as script to screen production for clients.
- Acted as virtual advertising agency and effectively learned broadcast television and advertising business from both product side as well as client viewpoint.
Education
BA - Corporate Communications/Business
University Of Texas At Austin
Austin, TX 01.1997 - 01.2001
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Cold Calling
undefinedTimeline
Publisher
BEST VERSION MEDIA
11.2015 - Current
Principal Owner
Mills Media 360
06.2014 - Current
National Sales Manager
WFAA-TV - ABC Affiliate
04.2010 - 04.2013
Local Sales Manager
WJXT-TV
07.2009 - 05.2010
National Sales Manager
WJXT-TV
05.2006 - 07.2009
Business Development Account Executive
KPRC - NBC Affiliate
06.2002 - 05.2006
Business Development Account Manager
KEYE- CBS Owned & Operated Station
06.2001 - 06.2002
BA - Corporate Communications/Business
University Of Texas At Austin
01.1997 - 01.2001
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