Rick Segura

Results-driven professional with 15+ years of experience delivering client-focused solutions in the evolving MarTech landscape. Adept at dissecting complex data to extract actionable insights. Well-versed in designing MarTech solutions, including marketing automation, CRM integration, data analytics, and campaign management. Proven analytical skills to interpret data, identify trends, and drive data-driven marketing strategies. Expert in data analysis techniques, including statistical analysis, data modeling, and predictive analytics. Eloquent communicator; adept at translating complex data concepts into actionable insights for diverse stakeholders. Proficient at transforming raw data into meaningful visualizations and presentations for informed decision-making.

• BDO Digital, Remote, 2022-01-01, Present, Manager - MarTech Development, Collaborate with sales team by providing technical expertise during prospect and client calls to meet client needs. Review and approve Statements of Work (SOWs) and pricing calculators to ensure accuracy and client satisfaction. Mentor team members in setting and achieving yearly career development goals. Assess team performance through structured reviews to foster growth. Successfully delivered results by achieving 99% of $921K revenue target in first year as manager. Customized Integrations by utilizing CRM/MAP APIs and Python for enhanced technology operations. Spearheaded implementation of customized deduplication solutions to maintain data integrity and quality. Led campaign attribution solutions including ETL processes, logic development, and comprehensive report generation. Conducted in-depth assessments and data optimizations within Marketing Automation Platforms (MAPs) and CRM systems for data-driven marketing excellence.
• DemandGen, Remote, 2014-01-01, 2022-01-01, Data/Analytics Architect, Serve as trusted consultant and subject matter expert in REST APIs. Lead development of data insights by creating impactful dashboards, detail reports, and presentations for informed and data-driven decision-making in marketing domain. Extract, merge, and translate data from CRM and marketing automation systems. Completed key analytical projects, including Campaign Attribution, Return on Marketing Investment (ROMI) analysis, data completeness assessments, and tracking essential marketing Key Performance Indicators (KPIs). Implemented marketing solutions on the Salesforce (SFDC) platform, including creating custom objects, fields, and formulas, as well as designed reports and dashboards. Produced innovative data services and products, such as the List Upload Validator (a contact data validation tool), Data Assessment (interactive Excel report for field-level completeness, uniqueness, and usage recency analysis), custom data cleansing/deduplication projects, and intricate Custom Campaign Attribution Reporting solutions.
• Allegro Associates, Remote, 2010-01-01, 2014-01-01, Director of Technology & Analytics, Designed and developed automated lead scoring solution tailored for high-tech B2B companies utilizing Eloqua and Salesforce (SFDC) for data-driven decision-making for lead prioritization. Integrated data from diverse sources, including CRMs, order management systems, asset management systems, and marketing automation tools, into centralized database. Conducted in-depth analysis and reporting on campaign and lead-scoring performance by leveraging insights to optimize marketing strategies. Utilized advanced statistical techniques, including logistic regression (SAS), to analyze customer/prospect demographics, marketing activities, and firmographics. Developed predictive algorithms to forecast a lead's propensity to convert into Sales Accepted Leads (SAL), Sales Qualified Opportunities (SQO), and customers. Assisted clients in acquiring email lists from various vendors, providing targeted email lists based on both simple and complex criteria, enhancing client outreach efficiency. Delivered data quality assessments and comprehensive marketing metric reports to clients, ensuring data accuracy and actionable insights for informed decision-making. Developed dynamic marketing dashboard on the GoodData platform, showcasing key marketing Key Performance Indicators (KPIs), metrics, and revenue projections, offering a centralized view for strategic planning.
• Dell Inc., Round Rock, TX, 2009-01-01, 2010-01-01, Marketing Database Sr. Consultant, Led M&A account migration team in ensuring the accurate matching and integration of newly acquired accounts with Dell's PUB (Public), LE (Large Enterprise), and SMB (Small and Medium Business) account sets. Collaborated with and provided guidance to global teams involved in M&A account migrations, facilitating seamless transitions and data integration. Managed the relationship with Dun & Bradstreet (D&B) for the Americas PUB and LE segments, fostering a productive partnership to support data initiatives. Spearheaded DUNS Ultimate cleansing initiative, overseeing the validation, correction, and assignment of DUNS Ultimate values to PUB, LE, and SMB accounts. This effort ensured data accuracy and consistency across organization.