Rick Suter
Los Angeles,CA
Summary
Accomplished Senior Content Strategist (currently at at USA TODAY/GANNETT) with a proven track record enhancing audience engagement and driving significant growth in the digital age. Expert in creative and strategic style, plus unmatched project management skills, I've led initiatives that have consistently exceeded performance goals.
Overview
13
13
years of professional experience
Work History
SENIOR CONTENT STRATEGIST
USA TODAY/GANNETT
01.2022 - Current
- Multifaceted position that includes editorial planning and writing while also working with sales and product development on large campaigns.
- Mix creative and analytical approach to rollouts that work well with mass audiences as well as niche. Current strategy has accounted accounted for more than $3 million in revenue (against cost of $80k).
- Run USA TODAY Ad Meter, one of most profitable campaigns within USA TODAY, plus assisting with sponsored content opportunities: brainstorming and writing/editing.
- Responsible for inaugural launch of USA TODAY Movie Meter, from concept design and audience reach to promotional copy and a editorial coverage.
DIGITAL REV. STRATEGY, CUSTOM CONTENT PROJECT MGR.
USA TODAY/GANNETT
10.2020 - 01.2022
- Served as editor and lead writer/content creator for large-scale projects such as 2021 Tokyo Olympics, which generated over 10 million page views in two weeks.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Ran editorial for sponsored content for properties, helping brands hone their messaging and maximize audience engagement.
- Prepared detailed reports for editorial and business development leads, showing CPM breakdowns for overall catalog as well as site-specific.
- Facilitated change with several sites, implementing new delivery strategy that increased revenue Y-o-Y (and still does in 2024) for galleries and vertical lists.
ASST. CUSTOM CONTENT CREATOR/COORDINATOR
USA TODAY/GANNETT
10.2019 - 10.2020
- Enhanced overall content strategy within short timeframe, relying on SEO research and data to create an additional 12 million page views in two months.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
- Maximized audience reach by pitching/writing/editing concepts that stood out among competition, taking creative approach to sports and pop culture writing.
- Increased overall quality by providing edit expertise to other writers and creating workflow calendars for tentpole events and times when traffic was peaking.
- Note: Job duties running USA TODAY Ad Meter began in 2019, which included 2020 Super Bowl. This job has continually been folded into promotions at company.
Editor/Social Media Marketing Director
YSPN 360
01.2018 - 03.2020
- Ran editorial team focused on high school and youth sports content.
- Used data-driven approach to set social calendar (paid and organic) across all platforms. Grew social audience by 115%.
- Edited all work before publishing, adhering to AP Style while also setting scheduled releases and notifications.
- Worked with MLB coaches such as Dave Roberts—created, produced, and edited on-camera interviews with talent and wrote content for social media.
- Helped grow company from scratch to over 50,000 subscribers.
- Startup ended due to pandemic.
Freelance Writer/Author
Self-employed
10.2011 - 01.2019
- Published author: Co-wrote and edited "Rick Dempsey's Caught Stealing: Unbelievable Stories From a Lifetime of Baseball" with writing partner Johnathon Schaech.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Developed engaging articles for online publications, such as piece on Girls Flag Football featured on Medium.
- As a copywriter for a restaurant in Hollywood, created a marketing piece that Pantages Theatre marketing execs noted as being the reason for a partnership in 2011.
Education
Bachelor of Arts - Journalism And Mass Communication
Marshall University
Huntington, WV05.2003
Skills
- Strong understanding of AP Style
- Audience Engagement
- Editorial calendar management
- Content Strategy Development
- Multimedia production
- Digital publishing
- Project Management
- Internal communications
- Brand messaging
- Digital marketing
- Creative writing
- Visual storytelling
Timeline
SENIOR CONTENT STRATEGIST
USA TODAY/GANNETT
01.2022 - Current
DIGITAL REV. STRATEGY, CUSTOM CONTENT PROJECT MGR.
USA TODAY/GANNETT
10.2020 - 01.2022
ASST. CUSTOM CONTENT CREATOR/COORDINATOR
USA TODAY/GANNETT
10.2019 - 10.2020
Editor/Social Media Marketing Director
YSPN 360
01.2018 - 03.2020
Freelance Writer/Author
Self-employed
10.2011 - 01.2019
Bachelor of Arts - Journalism And Mass Communication
Marshall University
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