Rick Vernetti
Webster,NY
Summary
Highly motivated and accomplished sales professional with achievements in the sales and business development areas. Goal oriented with a knack for gaining new business, attaining customer loyalty and building strong relationships. Have the ability to build rapport and generate new business. Possess excellent computer and telecommunications knowledge in addition to excellent communication, interpersonal and analytical skills.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Certified Salesforce Administrator
Precision Optical Transceivers
10.2021 - Current
- Enhanced Salesforce system efficiency by optimizing workflows, automating processes, and streamlining data management.
- Resolved technical issues promptly and effectively, providing exceptional support to Salesforce users across the organization.
- Daily maintenance, troubleshooting, and support for 100+ Salesforce users
- Creation and implementation of Flows, and Approval Processes
- Ensured workflows were set up correctly, building queues and developing a case management process for routing requests to different groups i.e Sales, Order Entry, Finance, Supply Chain, Production, and Legal
- Schedule, coordinate, test, & troubleshoot, system refreshes, updates & new feature releases
- Developed a forecasting tool for effective inventory control and planning
- Updated forms, add custom fields, maintain, and develop custom records within Salesforce
- Create & maintain user roles, profiles, permissions & provide training/documentation
- Collaborated with cross-functional teams to gather requirements, design solutions, and deploy custom Salesforce features tailored to business objectives.
- Proactively identified opportunities for process improvement within the Salesforce environment by staying current on industry trends and best practices.
- Ensured data integrity and accuracy through regular audits, timely updates, and meticulous record maintenance.
- Played a pivotal role in successful system integrations, working closely with IT and business stakeholders to ensure seamless data flow between platforms. (HubSpot, Zoominfo), Sales Navigator, PowerRouter
- Reduced manual workload for sales team members with the creation of time-saving automated email templates and document generation tools.
- Maintained high levels of security and compliance by enforcing strict access controls, monitoring user activity, and performing periodic vulnerability assessments.
Inside Sales Associate
Precision Optical Technologies
10.2019 - 09.2021
- Increased repeat business by maintaining regular contact with clients and providing exceptional post-sale support.
- Boosted client satisfaction by promptly addressing inquiries and resolving issues in a professional manner.
- Extensive cold calling and prospect hunting
- Focused on attaining and closing new customer
- Developed a strong rapport with new agents and leads
- Support existing customer base as an additional point of contact, ensuring timely response for quotes, deliveries, and information requests.
Outside Sales Representative
ChemStation Buffalo
07.2018 - 05.2019
- Increased territory sales by building strong relationships with key clients and identifying new business opportunities.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Primary focus was to solicit new business opportunities with small to large businesses selling cleaning/ sanitizing products, with a large portion of time spent on the Food and Beverage Industry
- Kept current customer base along with potentially new customers informed on existing and new product lines
- Managed the entire process of new and existing customers from product purchase to delivery to billing
- Developed and fostered business relationships with key decision makers to gain active recommendations of ChemStation products
- Created a positive ChemStation experience by providing top customer services to clients through a consultative selling approach
- Scheduled, installed, monitored and serviced customers equipment.
Territory Account Executive
Crystal Rock LLC
03.2016 - 07.2018
- Developed proposals tailored to individual client needs, effectively demonstrating the value of products and services offered by the company.
- Conducted market research to identify customer needs and preferences.
- Work with management and delivery drivers to make sure orders are shipped/delivered on time
- Solicited new accounts with small to large businesses selling a variety of water, coffee, and office products
- As a result of extensive cold calling and prospect hunting, developed a rapport with new leads, and focused on attaining and closing new clients
- Some large Accounts noted for are Arc of Monroe, The Pike Company, and Weinstein Dental Group
- Maintain and grow company’s profit in an assigned territory
- Responsible for establishing relations with new and existing customers to ensure complete customer satisfaction.
National Account Manager
EarthLink Business
06.2015 - 12.2015
- Identify customers’ and prospects’ current environment to uncover opportunities and present solutions that establish EarthLink’s platform of IT services as a trusted provider
- Provide professional and technical advice on business applications to ensure account satisfaction by fulfilling customer needs
- Coordinate with Engineering and sales support to complete product configuration and ensure successful installation of IT services
- Responsible for revenue growth and product awareness of Cloud Hosting, Virtualization services, Disaster Recovery, Managed and Professional Services
- Obtained market research and presented company products through Tradeshows and Expos.
Inside/ Outside Sales Representative (Commercial/Government)
L-3 Communications GCS Division
07.2006 - 05.2015
- Solely responsible for Inside Sales Department- increased orders booked from $300K per year to an average of $2 million per year
- Managed a specific product line to ensure pricing and delivery times were met
- Updated product information stays accurate in the constantly changing Communication Market
- Provided pricing and rate quotes per customer vendor requests and the understanding of the products sold to assure it will capitalize the customer’s needs
- Interacted with all departments of the company to ensure the orders are processed and shipped on time
- Explored new business opportunities through Trade Shows, demos and cold calls
- Responded to web-based leads and monitoring company’s website for new revenue opportunities and prospects to drive revenues
- Deputy Program Manager of the company’s Business Continuity Plan (BCP).
Senior Account Manager
The Sutherland Group (Covad Communications)
11.2004 - 07.2006
- As a result of extensive cold calling and prospect hunting, developed a strong rapport with new agents and leads, and focus on attaining and closing new clients
- During the first 2 months increased personal sales goals by 100% and was promoted to Senior Account Management level
- Achieved commission, while averaging 120+% for every quarter and achieved full payout for all but two months in 2005
- Mentored new members of the team resulting in a smooth transition with minimum downtime
- Recipient of Employee of the Month Award in April 2005.
Material Flow Team Leader
Eastman Kodak Company
06.2000 - 11.2004
- Managed production operations in order to meet production schedules, quality, and cost objectives
- Maintained vendor relationships and established new sources of materials at competitive prices and lead times
- Supervised and developed staff within Materials and Shipping/Receiving department
- Responsible for championing and leading lean initiatives by utilizing Kodak Operating System methods and Advanced Manufacturing Accounting and Production System (AMAPS)
- Daily Resource Conservation and Recovery Act (RCRA) inspections as per Government Regulations.
Chemical Process Manager
Eastman Kodak Company
05.1997 - 06.2000
- Operated a wide array of highly technical, sophisticated machinery for testing, production, and quality assurance along with advanced computerized based systems
- Acquired complete understanding and proficiency of constantly evolving technologies required to successfully complete job requirements
- Participated in corporate Diversity training initiative to achieve departmental business objectives and work successfully with employees of diverse backgrounds
- Volunteered to work overtime and off hours to help the department reach set goals and production objectives.
Education
Ranger Badge -
Trailhead By Salesforce
10.2023
Associates -
Monroe Community College
Rochester, NY06.1995
Skills
- Salesforce Customization
- Data Management
- User Training and Support
- Lightning Experience Reports & Dashboards Specialist (earned Super Badge 10/23)
- Database Automation (Flows, Process Builder, Workflow Rules)
- Microsoft Office (Word, Excel, PowerPoint and Outlook)
- Creative Problem Solving
- Collaboration and Communication
Certification
- Certified Salesforce Administrator Certificate- 10/23
- The Salesforce Administrator Career Certificate- 8/23
Timeline
Certified Salesforce Administrator
Precision Optical Transceivers
10.2021 - Current
Inside Sales Associate
Precision Optical Technologies
10.2019 - 09.2021
Outside Sales Representative
ChemStation Buffalo
07.2018 - 05.2019
Territory Account Executive
Crystal Rock LLC
03.2016 - 07.2018
National Account Manager
EarthLink Business
06.2015 - 12.2015
Inside/ Outside Sales Representative (Commercial/Government)
L-3 Communications GCS Division
07.2006 - 05.2015
Senior Account Manager
The Sutherland Group (Covad Communications)
11.2004 - 07.2006
Material Flow Team Leader
Eastman Kodak Company
06.2000 - 11.2004
Chemical Process Manager
Eastman Kodak Company
05.1997 - 06.2000
Ranger Badge -
Trailhead By Salesforce
Associates -
Monroe Community College
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