Summary
Overview
Work History
Education
Skills
Professional References
Timeline
Generic

RICK GARCIA

MISSION VIEJO,CA

Summary

Dedicated and knowledgeable regional operations manager with 24 years of experience driving teams' performance, productivity and customer service excellence. Expertise in partnership cultivation, new business establishment and long-term revenue-generating strategies.

Overview

25
25
years of professional experience

Work History

Project Manager

American Vision Windows
Orange County
09.2023 - 09.2024
  • Overhauled operations in the Home Show department, focusing on the OC market
  • In-home closing goal of 35% or better per month
  • Demonstrated expertise in matching products to customer needs, driving sales growth
  • Dedicated efforts to personal sales approaches, enhancing self-sourced prospecting and goal attainment
  • Achieved efficient and effective communication with clients
  • Negotiated contracts with vendors, suppliers, and customers based on company objectives and budget constraints
  • Ensured compliance with applicable laws, regulations, policies and procedures throughout the life cycle of each project

Regional Brand Manager

Brand Enhance Hospitality
Orange County
03.2018 - 08.2023
  • Surpassed goals through strategic leadership and proforma management
  • Managed integration of additional services for clients, creating value and profitability
  • Led new site sales initiatives with quarterly target goals of 1-2 new sites
  • Managed 8 luxury hotel clients and 300 associates.
  • Enhanced team efficiency in handling claims with preventative actions
  • Created and analyzed workforce metrics reports resulting in increased profits
  • Planned, developed, and led negotiation of key business partnerships
  • Analyzed financial data, such as sales reports, budgets, forecasts, and payroll records, to identify areas of improvement
  • Managed recruitment process for new staff members, integrating interviewing and training responsibilities
  • Negotiated rate increases and contractual terms with clients
  • Formulated comprehensive proformas tailored to client needs
  • Analyzed current and historical staffing trends to identify areas for improvement in workforce strategic planning.
  • Conducted research on labor market conditions, industry trends, and best practices to inform workforce planning decisions
  • Collaborated with HR and recruiting teams to ensure alignment of recruitment plans with overall business objectives
  • Identified gaps between current staffing levels and organizational requirements for optimal performance and productivity
  • Oversaw all schedule-related requests, including PTO, shift swaps, and overtime
  • Developed and evaluated methods and techniques for selecting, promoting, and training employees

Sr. Account Manager

Towne Park (Mile Hi Valet, Ameripark)
Orange County
10.1999 - 03.2018
  • Oversaw 100 associates across 4 premier hotels
  • Oversaw day-to-day operations and short and long term planning
  • Assist with finding new acquisitions, including cold calls and site visits
  • Oversaw district claim calls install prevention standards to reduce cost
  • Direct and manage guest service standards, consistent with clients' standards and brand attributes
  • Elevated revenue and service quality through customer communications
  • Member of company's Gear Up program for development of high-caliber leaders
  • Handle financial analysis and reporting of corporate finances on a daily, weekly and monthly basis
  • Provide input and execute a strategic plan consistent with the annual business plan
  • Oversee all site-level Human Resource needs

Education

Orange Coast College
Costa Mesa
01.2001

Los Amigos High School
Fountain Valley
01.1999

Skills

  • 24 Years in Hospitality industry
  • Expertise in Leadership Development
  • Skilled in Operations Transition
  • Strategic Planning & Development
  • Client Acquisitions and Relationships Management
  • Advanced understanding of several hotel and airport parking programs and software
  • Labor Law and Company Compliance Management
  • Forecast, Metric, and Cost Reporting
  • Financial Administration
  • Staffing Oversight and Performance Analysis
  • Work Flow Optimization

Professional References

Jeremy Hevener, VP of Revenue Optimization, Towne Park

jhevener@townepark.com, 714-483-6000

Sam, Islas, SVP of Operations, Towne Park

sislas@townepark.com, 714-313-8381

Matthew Harrison, General Manager, Marriott

matt.harrison@marriott.com, 301-943-6077

Debbie Snavely, General Manager, Marriott

debbie.snavely@marriott.com

Morgan Latin, Regional Brand Manager, Brand Enhance Hospitality

mlatin@brandenhanceparking.com, 714-944-3685

Jesse Leal, General Manager, American Vision Windows

jesse@americanvisionwindows.com, 626-551-7774

Timeline

Project Manager

American Vision Windows
09.2023 - 09.2024

Regional Brand Manager

Brand Enhance Hospitality
03.2018 - 08.2023

Sr. Account Manager

Towne Park (Mile Hi Valet, Ameripark)
10.1999 - 03.2018

Orange Coast College

Los Amigos High School
RICK GARCIA