Hi, I’m
RICKY GOVAN
Oakland,CA
Summary
Award-winning creative professional with over 15 years of experience in leading high-impact video production, branded content strategy, and multimedia storytelling. Expertise in managing full-cycle productions—from concept development to post-production—ensures projects resonate deeply with brands, causes, and communities. A unique blend of creative leadership, technical execution, and mentorship elevates every initiative. Renowned for crafting emotionally compelling content that drives engagement, builds movements, and inspires meaningful action.
Overview
15
years of professional experience
Work History
Oakland Rising Action
Director of Communications
04.2024 - 09.2024
Job overview
- Orchestrated the development of communications strategies to educate local voters on candidate positions and county-wide measures.
- Constructed multi-channel programs aimed at surfacing the stories of Oakland and Alameda County residents.
- Provided leadership and direction to internal staff, vendors, and creative agencies to develop digital and print marketing assets for electorates.
- Authored press releases and speeches for executive staff in support of major initiatives.
- Conceptualized 11 mixed media programs.
- Independently organized press conferences featuring executive leadership.
- Produced print campaigns distributed to all 400k+ voting-age residents of Alameda County, alongside live-stream events reaching thousands of viewers.
Hip Hop For Change
Director of Marketing and Creative
02.2022 - 10.2023
Job overview
- Directed creative production for promotional videos, livestreams, and educational media.
- Managed cross-functional production teams and ensured brand cohesion across assets.
- Led content strategy for key donor campaigns, community events, and public education series.
- Mentored junior creatives and implemented editorial review workflows.
- Produced brand-aligned content for youth programs, local events, and fundraising campaigns.
- Unified creative and communications efforts to streamline production and improve output quality.
- Developed scalable systems for content approvals, file management, and internal documentation.
Nextgen America
Senior Creative Producer
03.2020 - 01.2021
Job overview
- Directed creative for national issue-based campaigns with a focus on youth engagement, voter registration, and brand alignment.
- Produced and edited a variety of video content including ads, testimonials, social media clips, and branded livestreams.
- Supervised shoots and vendor relationships, maintaining brand consistency across platforms.
- Collaborated cross-functionally with digital, field, and policy teams to create compelling, data-informed narratives.
- Translated campaign performance data into actionable creative iterations.
- Helped scale creative operations and project workflows in preparation for election cycle scaling.
Shift Technologies
Lifecycle Marketing Manager
06.2018 - 08.2019
Job overview
- Created content-rich lifecycle marketing campaigns across video, social, and email channels.
- Led creative development, asset production, and A/B testing to increase CTR and engagement.
- Developed modular frameworks for reusing and scaling content across the customer journey.
Salesforce
Email Marketing Senior Analyst
05.2016 - 10.2017
Job overview
- Created and tested multimedia email campaigns with integrated visuals and calls to action.
- Supported cross-team alignment on visual and storytelling goals in marketing projects.
- Monitored KPIs and engagement benchmarks to refine creative direction.
Impact Hub
Brand & Digital Marketing Manager
05.2014 - 02.2016
Job overview
- Directed production of video, social, and web content for thought leadership and events.
- Managed a creative calendar and style guide for consistent visual storytelling.
- Boosted engagement by 18% through better media planning and execution.
Education
Heald Institute of Technology
Associate of Arts from Electronics
Skills
- Google Suite
- Asana
- Salesforce
- Sprout Social
- Hootsuite
- Simplify
- Twitter/X
- Adobe Creative Suite
- Artificial Intelligence
- Pro Tools
- Ableton
- Microsoft Office
- Microsoft Project
- Smartsheet
- JIRA
- Basecamp
- HTML
- Twitch
- Streamlabs OBS
- DSLR
- Eloqua
- Marketo
Accomplishments
- Directed multi-platform brand campaigns at NextGen America that reached 6M+ people, mobilized youth voters by 10%+, and contributed to over 130k registrations nationwide.
- Designed and implemented a donor storytelling and engagement program at Hip Hop For Change that raised over $635K in one year, combining social, email, and event-driven strategies.
- Grew Solid Dadvice, a faceless motivational Instagram channel, to 61.4K+ followers using AI-assisted content workflows and social-first storytelling.
- Produced digital video and branded assets for clients such as Gloria Ferrer Wines and Keller Williams Realty through boutique agency Pan Marino Productions.
- Built Golden State Social Sports into a 600+ member seasonal community with over 8,000 total event attendees, leading all brand, content, sponsorship, and partner communications.
Affiliations
- NFL Flag
Timeline
Director of Communications
Oakland Rising Action
04.2024 - 09.2024
Director of Marketing and Creative
Hip Hop For Change
02.2022 - 10.2023
Senior Creative Producer
Nextgen America
03.2020 - 01.2021
Lifecycle Marketing Manager
Shift Technologies
06.2018 - 08.2019
Email Marketing Senior Analyst
Salesforce
05.2016 - 10.2017
Brand & Digital Marketing Manager
Impact Hub
05.2014 - 02.2016
Heald Institute of Technology
Associate of Arts from Electronics
ENTREPRENEURIAL & CREATIVE VENTURES
Solid Dadvice | Remote
Founder/Content Strategist (Part-Time) | November 2023 - Present
- Grew a motivational Instagram channel to 61.4K+ followers, delivering short-form content for fathers and men.
- Used AI tools including ChatGPT, Claude, Lovable.dev, CapCut, and Simplified to automate video creation and posting.
- Sell branded reel packages and content systems as digital products, building a scalable revenue stream.
Pan Marino Productions | San Francisco Bay Area, CA
Founder/Freelance Senior Producer | April 2021 - Present
- Operate a boutique video production studio creating branded content for clients including Gloria Ferrer Wines and Keller Williams Realty.
- Lead concepting, scripting, directing, editing, and delivery of digital campaigns.
- Provide strategic and creative leadership to help clients meet audience and brand goals.
Golden State Social Sports | Oakland, CA
Founder, Producer & Community Director (Part-Time) | December 2012 - Present
- Founded and manage a seasonal adult social sports league with 600+ annual participants.
- Produce video highlights, social content, and branded campaigns to support team culture and sponsor visibility.
- Manage event logistics, player communication, and creative direction across all programs.
- Build community engagement strategies and collaborative experiences alongside full-time roles.
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