Ricky Lopez
Apopka
Summary
Proven results in CRM implementation, lead generation, and digital marketing. Demonstrated success in training staff and enhancing customer engagement, leading to increased online sales performance.
Overview
14
14
years of professional experience
4
4
Certifications
Work History
Internet/BDC Sales Manager
Seminole County CDJR
Sanford
06.2024 - 11.2025
- Managed daily operations of BDC sales team at local dealership.
- Trained staff on effective communication and customer engagement techniques.
- Oversaw lead generation processes through various online platforms.
- Coordinated with sales team to ensure seamless customer follow-ups.
- Analyzed call data to improve team performance and efficiency.
- Developed training materials for new hires in sales techniques.
- Implemented CRM tools to track customer interactions and sales progress.
- Maintained current knowledge of automotive industry trends, products, services, and pricing structures.
- Implemented processes that increased efficiency in the BDC department by streamlining communication between departments within the organization.
- Drafted marketing materials including brochures, flyers, emails, web content, and social media posts for use in the BDC department.
- Monitored competitor activities and developed plans to stay ahead of the competition.
Internet Sales Director
Cape coral CDJR
Cape Coral
01.2023 - 05.2024
- Developed online marketing strategies to enhance brand visibility and engagement.
- Managed e-commerce platform for seamless customer transactions and product listings.
- Trained sales team on digital tools and customer relationship management systems.
- Analyzed website traffic and sales data to optimize online performance metrics.
- Oversaw social media campaigns to drive traffic to the dealership's website.
- Coordinated promotional events to boost online sales and attract new customers.
- Developed and implemented internet sales strategies to increase web traffic and online conversions.
- Conducted regular training sessions for the internet sales team on new products, services and technologies.
- Ensured that all web pages are optimized properly for SEO.
- Established relationships with third party vendors providing services such as payment processing or shipping and logistics.
- Identified areas of improvement within the internet sales process and developed solutions accordingly.
- Set and exceeded sales goals and KPIs for marketing campaigns.
- Managed daily operations of internet sales department, ensuring effective online sales strategies.
Internet BDC Director
Seminole Toyota
Sanford
02.2020 - 01.2023
- Developed marketing strategies to increase brand visibility and customer engagement.
- Managed inventory control processes for efficient vehicle stock levels and availability.
- Oversaw training programs to ensure staff compliance with company standards.
- Implemented operational policies that streamlined daily dealership functions and workflow.
- Recruited, trained, supervised, evaluated and mentored staff members.
- Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
- Managed budgeting and financial planning processes for the organization.
- Served as a public spokesperson at industry events or conferences.
Internet Group Sales Directoer
Crown Automotive Dealership Group
St. Petersburg
03.2017 - 05.2020
- Developed strategic sales plans to penetrate new markets and increase revenue.
- Gained market share in new sales performance through aggressive team training.
- Oversaw regional and local sales managers and staff.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Developed budget plans for marketing campaigns and promotional activities.
- Utilized CRM systems to track leads, manage accounts and monitor competitor activity.
- Implemented effective pricing strategies that increased profits while maintaining customer loyalty.
- Provided regular training sessions for staff on sales techniques, product knowledge and customer service standards.
Internet Sales Manager
Greenway Dodge Chrysler Jeep
Orlando
06.2011 - 12.2019
- Developed internet sales strategies to enhance online customer engagement.
- Managed digital marketing campaigns across social media platforms.
- Analyzed website traffic data to optimize user experience and conversion rates.
- Trained staff on best practices for online customer service and communication.
- Oversaw inventory management for online product listings and availability.
- Developed and implemented strategies for increasing internet sales volume.
- Tracked KPIs such as average order value, customer lifetime value, cost per acquisition.
Education
Sports Marketing - Sales Marketing
Lennox High School
Hawthorne, CA06-2013
Skills
- CRM implementation
- Customer engagement
- Digital marketing
- Lead generation
- Call analytics
- Online sales strategy
- Inventory management
- Team training
- Marketing plans
- Goal orientation
- Sales coaching
- Target setting
- Training development
Languages
Spanish
Professional
Certification
Eleads CRM
Accomplishments
Top Dealer 2013 Cars.com
References
References available upon request.
Timeline
Internet/BDC Sales Manager
Seminole County CDJR
06.2024 - 11.2025
Internet Sales Director
Cape coral CDJR
01.2023 - 05.2024
Internet BDC Director
Seminole Toyota
02.2020 - 01.2023
Internet Group Sales Directoer
Crown Automotive Dealership Group
03.2017 - 05.2020
Internet Sales Manager
Greenway Dodge Chrysler Jeep
06.2011 - 12.2019
Sports Marketing - Sales Marketing
Lennox High School