Ricky Starck
Otsego,MN
Summary
In my time in sales/leadership roles, marketing, and networking, I have made a point to both learn and implement quickly. As the industry grows, customers become smarter and feel more empowered. This requires adaptive change and a hunger to think in ways others do not. Over the last nine years I have grown and executed against my book of business by learning from my micro losses to better position myself for macro wins.
Overview
15
15
years of professional experience
Work History
Enterprise Account Executive
JustiFi
St Paul, Minnesota
05.2022 - Current
- - Creation of pipeline through various outbound networks
- - Strategic vertical segmentation and forecasting
- - Working cross functionally with internal resources to drive additional value
- - Building unique point of view as thesis to help prospective customers
- - Selling on value and long term ROI
- - Working directly with C-level
- - Generate 27M/month in annualized revenue\
- - Increased sales pipeline, post intro call, by 100% in 40 days
VP Sales
Strategic Partnerships, Honest Game
Chicago, IL
07.2020 - 05.2022
- Collaborate with CEO and Executive Leadership team to create and implement enterprise sales and revenue strategy
- Developed efficient processes, sales forecasting - Measure and report on weekly pipeline
- Develop strategic sales proposals meeting needs of high revenue potential customers or strategic partners
- Responsible for outbound sales activity
- Collaborate with cross-functional groups for effective communication plans
- Managed over 30 outbound calls per day in addition to other responsibilities
- Created new revenue streams by introducing new product offerings and marketing ideas
Executive Sales Representative
SportsEngine
Minneapolis, MN
12.2019 - 07.2020
- Highest revenue attainment goal on sales floor
- Responsible for sales TAM above 7k ARR/year - Sales floor representation at product stakeholder meetings - Communication middle ground between upper management and rest of sales floor
- Develop strategic sales proposals meeting needs of high revenue potential customers
- Prospect/create relationships with net new high value potential customers
- Collaborate with cross-functional groups for effective communication plans
- Work collaboratively with Strategic Account Representative to tactfully approach region named accounts
- Self source prospecting and lead generation
Senior Sales Representative
SportsEngine
Minneapolis, MN
02.2017 - 12.2019
- Higher revenue attainment goal
- Collaborate with cross-functional groups for effective communication plans - Active ongoing sales leadership via multiple channels
- Sales floor representation at product stakeholder meetings
- Communication middle ground between upper management and rest of sales floor
- Work collaboratively with Strategic Account Representative to tactfully approach region named accounts
- Self source prospecting and lead generation
- Managed over 50 outbound calls per day
Inside Sales Representative
SportsEngine
Minneapolis, MN
05.2016 - 01.2017
- Creating mutually beneficial partnership proposals to prospective partners
- Maintaining relationships with current clients to keep to leverage sales
- Working collaboratively with market development rep to generate new business
- Self source prospecting and lead generation
- Managed over 50 outbound calls per day
Performance Coach/Trainer
Wellefast Elite Sports Training
Champlin, MN
01.2013 - 01.2017
- Trained and maximized potential for athletes from youth level to professional level
- Provided both individual and group training with implementation of XPE Sports methodology
- Took online software in which we operated through (Mindbody) and made changes necessary via data scrubbing to operate more effectively as a company
- Experience working with athletes at the youth, high school, college and professional level
- Assisted in NFL performance training during NFL Lockout
Market Development Representative
SportsEngine
Minneapolis, MN
08.2015 - 04.2016
- Collaborate with entire sales floor to help develop MSA
- Maintain sales activity via Salesforce
- Build relationship with Sales Representative
Business Founder/Owner | Aspire Fitness
10.2013 - 02.2016
- Day to day business operations
- Business marketing
- Provide personalized one-on-one training and group training to clients and prospective clients
- Create cross-promotions with nearby local business to offer incentives to the consumers for both places of business.
Inside Sales Representative
Airborne Athletics
Burnsville, MN
01.2015 - 07.2015
- Work directly with both current and prospective customers via telephone and email
- Proactive follow up method implantation in order to maintain a working line of communication with both current and prospective clients
- Lead generation through social media and marketing strategies
- Placing 40-60 outbound calls per day in order to ensure effective lead generation
- Trade show engagement
Personal Trainer/Sales
Anytime Fitness
Ramsey, MN
09.2013 - 01.2015
- Successfully helped attain the gyms highest monthly gross personal training revenue in over five years
- Personally created individualized training and nutrition programs to implement into client's lifestyles'
- Co-managed the social media accounts in order to engage with current and potential members
- Effectively created member engagement strategies to retain members
Education
Bachelors of Science - Marketing Communications - Communication Ethics
University of Wisconsin - River Falls
River Falls, WI05.2015
Certified Personal Trainer -
National Personal Training Institute
Chicago, IL04.2014
Skills
- Entrepreneurial by nature & self motivated
- Deep passion for winning
- Working cross-functionally
- Understanding how to leverage entire company portfolio in order to win business
- Ability to connect with people in short amount of time
- Well rehearsed in both Salesforce and Salesforce Lightning
- Accelerating buying windows through value and urgency based on customers timeline
- Successfully planning and executing in market trips around fringe business
- Ability to use consultative sales approach, while overcoming objections
- Strategic and effective pipeline advancement
Accomplishments
In my time at Sportsengine:
2016 Presidents Club
2017 top sales rep - quota attainment 2017 top sales rep - recognized revenue 2017 Presidents Club
2018 top sales rep - quota attainment 2018 top sales rep - recognized revenue 2018 Presidents Club
2019 top sales rep - quota attainment 2019 top sales rep - recognized revenue 2019 Presidents Club
May 1st 2016 - 2020 = $746,000 ACV+NRR sold
In my time at Honest Game:
Successfully sourced, strategized, and executed strategic partnership agreements with industry leaders Hudl and 3 Step Sports.
Timeline
Enterprise Account Executive
JustiFi
05.2022 - Current
VP Sales
Strategic Partnerships, Honest Game
07.2020 - 05.2022
Executive Sales Representative
SportsEngine
12.2019 - 07.2020
Senior Sales Representative
SportsEngine
02.2017 - 12.2019
Inside Sales Representative
SportsEngine
05.2016 - 01.2017
Market Development Representative
SportsEngine
08.2015 - 04.2016
Inside Sales Representative
Airborne Athletics
01.2015 - 07.2015
Business Founder/Owner | Aspire Fitness
10.2013 - 02.2016
Personal Trainer/Sales
Anytime Fitness
09.2013 - 01.2015
Performance Coach/Trainer
Wellefast Elite Sports Training
01.2013 - 01.2017
Bachelors of Science - Marketing Communications - Communication Ethics
University of Wisconsin - River Falls
Certified Personal Trainer -
National Personal Training Institute