Ricky Velasquez
Pacifica,CA
Summary
Diligent Senior Product Manager offering 5 years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
7
7
years of professional experience
Work History
Founder
Mooch
San Francisco
01.2021 - Current
- Founder & CEO of Mooch, an AI wallet that sets aside money each paycheck for customer's bills and savings
- Led the company to significant milestones, attracting over 50K customers and securing $3 million in funding
- Steered a diverse team of 7 employees across marketing, operations, product, finance, and engineering
- Acquired 50K users with the average user depositing over $1k per month
- Achieved 93% 90 day retention rate
- Engaged with hundreds of investors to secure over $3 million in funding
- Developed and launched the original iOS app, including PostgreSQL database, web service, banking integration, and networking code
- Led the product team to significant metric improvements: 270% increase in sign-ups, 89% increase in activations, 53% reduction in churn, 31% decrease in Customer Acquisition Cost (CAC), 15% increase in transaction success rate, 30% increase in onboarding form completion rate
- Strategically designed and prioritized the product roadmap, aligning it with key company metrics and current KPIs
- Integrated generative AI innovatively for automated budget generation and a product webpage parser, enhancing customers' ability to afford products
- Employed SQL and other data analysis tools to meticulously analyze and enhance product performance
- Presented Mooch at the "LATTITUDE" conference, winning 'Best Fintech' and securing an additional $500K in funding.
Software Engineer
Facebook
Menlo Park
06.2017 - 06.2021
- IOS engineer turned tech lead in e-commerce and retail advertising on the Facebook News Feed
- Initiated and led the project that turned into 'See More/See Less' feature on News Feed
- Innovated and directed one of the most significant Ad Quality score projects in Facebook's history: the 'See More/See Less' in ads
- Served as the lead iOS engineer for two $1B+ ARR products: Collection and Canvas ads
- Redesigned and upgraded the infrastructure for both Collection and Canvas ads, resulting in a 20% performance boost
- Achieved two promotions within four years
- Mentored two interns to successful 'exceed expectations' ratings and subsequent return offers
- Actively supported diversity recruiting by organizing hackathons and interview workshops at Hispanic Serving Institutions (HSIs) and Historically Black Colleges
- Pioneered as the lead client-side engineer on Facebook's first generative AI video ads on News Feed, contributing to the Facebook DCO ($1B+ ARR product)
- Played a crucial role as the lead client-side engineer for 'Facebook Shops' across Instagram, Facebook, and Messenger, enabling brands to create in-app storefronts and product detail pages.
JR. IOS Developer
ZapLabs
Emeryville
08.2016 - 06.2017
- Collaborated with two iOS developers, a backend team, and quality assurance to deliver a real-estate browsing mobile application used by over 55,000 users
- Developed a user-interaction tracking system to add a 'user path' string to every crash report for better debugging
- Won first hackathon at the company by developing and implementing an 'about the neighborhood' page
- Installed the Google Analytics SDK, leading to a deeper understanding of the codebase
- Reorganized search results page for better home visibility while still following the complex business rules for branding.
Education
Bachelor of Arts - Advertising
University of Florida
Gainesville, FL01.2013
Skills
- IOS Development
- A/B Testing
- Product Development
- Product Analysis
- Engineering Management
- Software Infrastructure
- Marketing
- Sales
- Business Planning
- Marketing Strategy
Websites
Languages
English
Native or Bilingual
Spanish
Professional Working
Timeline
Founder
Mooch
01.2021 - Current
Software Engineer
Facebook
06.2017 - 06.2021
JR. IOS Developer
ZapLabs
08.2016 - 06.2017
Bachelor of Arts - Advertising
University of Florida