Summary
Overview
Work History
Education
Skills
Timeline
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Rico Hernandez

Austin,TX

Summary

To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

2
2
years of professional experience

Work History

Administrative Manager

META
  • Lead team of 12 Admin Specialist who supported total of 72 clients ranging from M2 to D1 leadership levels within Infrastructure Tech Pillar at Meta
  • Partner and align with internal partners like HRBPs, Lead Admins, and Global
  • Admin Program team for new initiatives
  • Communicate frequently with supported leaders to build relationships, and advocate for admins as needed
  • Provide support in headcount and capacity planning process
  • Provide regular and frequent feedback and coaching to individual team members
  • Serve as a power user of internal and external tools used by admins (Outlook, Concur, etc), and serve as a coach to others
  • Explore opportunities to improve and streamline processes to reduce time spent on manual tasks
  • Provide support on space planning and space allocation needs
  • Partner heavily with HRBPs, Lead Admins, and the Global Admin Program team during performance cycle season

Diversity and Inclusion Curriculum Team Leader

Stitch Fix
  • Coordinated special education services through frequent principal collaboration and consultation.
  • Allocated special education staff and addressed requests for additional allocations throughout school year.
  • Evaluated and supervised itinerant teachers and support staff based on student needs.
  • Coordinated staff evaluations for special education personnel.
  • Supported development of program materials to advance inclusion and diversity awareness, learning and action planning.
  • Created and implemented forward-thinking initiatives to improve employee engagement.
  • Distributed employee engagement surveys to identify areas of improvement.
  • Instructed senior leaders on appropriate employee corrective steps.
  • Collaborated with legal and compliance teams to review paperwork, obtain feedback, and procure available information for new training processes.
  • Liaised between multiple business divisions to improve communications.
  • Provided perspective, insights and knowledge to stakeholders across organization as inclusion and diversity subject matter expert.

Multi Business Styling Manager

Stitch Fix
  • Leads cross-functional teams on innovation projects which includes managing timelines, budgets, and processes to gain alignment to move projects from ideation to activation. Works with Marketing, technical teams, Consumer Market Insights, Product Supply, and R&D to align KPIs and streamline deliverables.
  • Leverages cross-functional data, trends, and support from internal teams to build robust and actionable learning plan to address knowledge gaps in consumer, brand, product, business, and marketplace learnings for innovation
  • Executes Change Management and brings the “why” to create buy-in for employees to embrace change and help us move brand forward with an open, agile mindset and approach and actionable momentum.
  • Manages a portfolio of new product development across relevant segments, working with key stakeholders to balance org needs with ROI for staff retention and sales revenue, developing tracking and communication practices to ensure progress.
  • Coach and develop new and experienced remote managers and employees in all aspects of their role including Planning, administration, creativity, problem analysis, and strong team-building to generate net revenue of $490 million, representing 10% YoY growth and 11% QoQ growth.
  • Builds network collaboration by partnering with different agencies and vendors throughout org and beyond, breaking down silos, and communicating cross- functionally to create full realized projects, from ideation to creation.
  • Evaluates and continuously enhance effectiveness, success, and impact of onboarding and training initiatives in measurable ways and to meet changing dynamics and priorities as field of sales staff grows to over 2400+
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.
  • Cultivated interpersonal skills by building positive relationships with others.

Vice President of Membership

Los Verdes
01.2022 - Current
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.

Sales Manager

WARBY PARKER
  • In partnership with Store Leader, developed sales strategies to achieve monthly,
  • Forecast annual, quarterly, and monthly sales revenue
  • Coordinate sales action plans for
  • Train and develop all sales advisors on frame styling to understanding different selling
  • Helped store reach quarterly sales and customer service goals YoY.
  • Partnered with Corporate Merchandising team to implement and execute visual displays.

Operations Manager

West Elm
  • Lead operations team to create exceptional back-of-house experience for customers
  • Helped create and implement daily, weekly, and monthly checklist to help run task within store
  • Utilize Selling Essentials & training resources to educate team on product, improve selling skills & achieving business goals
  • Helped management team beat LY annual sales, and moving us to Top 5 within company
  • Develop contests & other programs to motivate associates to increase productivity & raise team spirit.
  • Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
  • Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
  • Developed and implemented strategies to maximize customer satisfaction.
  • Increased profit by streamlining operations.
  • Led hiring, onboarding and training of new hires to fulfill business requirements
  • Supervised operations staff and kept employees compliant with company policies and procedures

Men's Concept Store Manager

Urban Outfitters, Inc.
  • Helped open 3rd concept store for company located in Austin, TX
  • Mentor and train individuals to have better understanding of our male customer
  • Partner with Senior Visual Coordinator to implement visual message of each floorset
  • Actively owns men’s store business and partner with General Manager on business direction and needs on weekly basis
  • Helped increase profit-margin quarterly that affects overall goals fo store
  • Awarded 2015 Men’s Summer Floor Set Best Of by Visual Directors
  • Assisted social media manager with executing weekly post which involved styling, and imagery concepts
  • Develop, execute, and continuously improve all operational activities to ensure store exceeds financial and customer experience targets and maintains brand consistency
  • Developed and ensure procedures are followed to protect company’s inventory and assets as well as all activities related to risk management and safety
  • Hired and developed individuals passionate about brand and represented core values as a company
  • Managed scheduling, time off, and payroll matters for all store associates
  • Coordinated periodic store events that was on brand and also drove sales for company.

Showroom Leader

Warby Parker
  • Develop, execute, and continuously improve all operational activities to ensure store exceeds financial and customer experience targets and maintains brand consistency.
  • Hired and developed individuals passionate about brand and represented our core values as company.
  • Managed scheduling, time off, and payroll matters for all store associates.
    Coordinated periodic store events that was on brand and also drove sales for company.
  • Proven ability to learn quickly and adapt to new situations.
  • Worked well in a team setting, providing support and guidance.
  • Organized and detail-oriented with a strong work ethic.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Identified issues, analyzed information and provided solutions to problems.

Store Merchandising Manager

Urban Outfitters, Inc.
  • Recruit, mentors, and trains talented individuals for advancement into visual side of organization
  • Partners with Store Manager in facilitating relationship between management and visual teams to enhance store environment
  • Proactively managed and has accountability for all merchandising and floorset projects
  • Actively owns stores business with use of company tools
  • Constantly looks to find ways to inspire customer to think out of box with use of product
  • Worked with corporate marketing team to lead and execute social media presence in Ft Worth Market.

Education

Bachelor of Science - Marketing

The University of Texas At Dallas
Richardson, TX
2012

Skills

  • Negotiating Planning and Organizing Trend Anticipation Leadership Management
  • Event Planning Project Management Team Development Data Analysis Logistics
  • Management
  • Proficient at Excel, Word, PowerPoint, and Outlook,
  • Pathlight, G-Suite, Slack, Greenhouse, Concur
  • Product development
  • Brand development
  • Strategic planning
  • Marketing and advertising
  • Budgeting and Allocation
  • Corporate Communications
  • Teambuilding
  • Planning and Coordination

Timeline

Vice President of Membership

Los Verdes
01.2022 - Current

Administrative Manager

META

Diversity and Inclusion Curriculum Team Leader

Stitch Fix

Multi Business Styling Manager

Stitch Fix

Sales Manager

WARBY PARKER

Operations Manager

West Elm

Men's Concept Store Manager

Urban Outfitters, Inc.

Showroom Leader

Warby Parker

Store Merchandising Manager

Urban Outfitters, Inc.

Bachelor of Science - Marketing

The University of Texas At Dallas

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