Summary
Overview
Work History
Education
Skills
Affiliations
Work Availability
Software
Timeline
Hi, I’m

Rico Lavender

Phoenix,Arizona
Rico Lavender

Summary

I'm a results-driven design leader and entrepreneur with 12+ years' experience in UX/UI, product, digital and visual design. Recognized as a leader and mentor, I am also a chair member of the Business of Design at AIGA AZ board, facilitating resources for freelance designers to thrive in their design businesses.

Overview

21
years of professional experience

Work History

Self-Employed

Design Consultant
11.2021 - Current

Job overview

  • I have been and am currently running my own freelance design business while I continue to look for more long-term design-related contracts, which will explain the gaps in my resume
  • Boosted client satisfaction overall by 20% so far while collaborating with start-ups, design agencies, and other companies to develop innovative product designs and UX strategies
  • Facilitated swift market entry for clients, resulting in a 20% increase in market share and solidifying their position as industry leaders
  • I often streamline the design process by utilizing AI to reduce production time by 30%, resulting in significant cost savings.

Meta, Inc

Sr Product Design Consultant
03.2023 - 06.2023

Job overview

  • I utilized highly researched UX patterns and designs to achieve a 45% increase in user engagement and revenue on Instagram
  • Improved Instagram user satisfaction by 25% by streamlining creation process for feed, stories, and reels
  • Maximized design process through strategic alignment with current metrics and social media trends
  • Improved use cases and collaboration with the engineering team.

Facebook

Product Designer
09.2019 - 09.2021

Job overview

  • Streamlined new seller onboarding process, leading to a 10% increase in Marketplace usage and engagement each month
  • Facilitated interactive workshops using Figma, resulting in a 20% increase in product development efficiency and achieving all project goals
  • As a result of our collective efforts across the platform, the product garnered a substantial user base of over 2 million daily users by the time I left.

Sibi, Inc

Design Manager
09.2018 - 09.2019

Job overview

  • Expanded design team from 1 to 3
  • Boosted design productivity by 50% and decreased project completion time by 25% which streamlined design-engineering collaboration
  • Implemented a new design process, leading to more efficiency and increased production of deliverables all within a 3-month span
  • Used Figma to develop and execute creative concepts for various digital experiences, leading to a improvement in user experience and a 20% increase in website conversions.

American Express

Senior User Experience Designer
01.2017 - 12.2018

Job overview

  • Achieved improved user engagement and app navigation by implementing incremental improvements to the online card management tool.
  • Utilized quantitative & qualitative research methods to inform UX design, resulting in a 15% decrease in user drop-off rates.
  • Collaborated with cross-functional teams to deliver innovative, user-centric designs, resulting in a 50% decrease in customer complaints.

Ownzones Media

Sr. Product Manager
01.2016 - 12.2017

Job overview

  • Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
  • Oversaw internal product team employees and Original Equipment Manufacturer (OEM) partners.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Led cross-functional teams for successful product launches, resulting in increased market share.

Norton Life Lock

Senior UI/UX Web Designer
09.2015 - 08.2016

Job overview

Substantial

User Experience Designer
01.2015 - 08.2015

Job overview

Pearson Education

Senior Graphic Designer
01.2013 - 01.2015

Job overview

Secure Medical

Digital Designer
02.2012 - 12.2012

Job overview

Intrepid Networks

Creative Technologist | Front-end web developer
01.2010 - 12.2011

Job overview

Fedex

Technical Integration Consultant
01.2007 - 12.2009

Job overview

Alpha Omega Publications

Graphic Designer
01.2003 - 12.2007

Job overview

Education

DeVry University
Addison, Illinois

Bachelor of Science from Computer Information Systems
06.2003

University Overview

Collins College
Phoenix, Arizona

Certificate of Multimedia Design in Graphic Design
12.2003

University Overview

Skills

  • SKILLS & INTERESTS
  • Creativity, Design passion, Focused, Graphic Design, Research, Social Media, Social networks, Storytelling
  • Contract, Cutting Edge Technology, Freelance, Fully remote, Independent contractor, Innovation, Passion
  • Projects
  • Design: Adobe, Creative Ideas, Design research, Digital Design, Experience design, Interaction design
  • Native app design, Product Design, Typography, UI Design, User Experience Design, User Interface Design
  • UX Design, Website design
  • Technical: Adobe Creative Suite, Digital Experiences, Front End Web Development, Planning Process
  • Prototyping, Usability
  • Management: Attention to detail, Design Leadership, Product Management
  • People: Client relationship, Collaborative design workshops, Consulting, Design empathy, Freelancers
  • Fully Remote, Team Player, Trusted team player, User needs

Affiliations

Affiliations

AIGA AZ - Chair of Business of Design

Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Figma

Adobe Creative Suite

Webflow

Notion

Slack

AI

Timeline

Sr Product Design Consultant
Meta, Inc
03.2023 - 06.2023
Design Consultant
Self-Employed
11.2021 - Current
Product Designer
Facebook
09.2019 - 09.2021
Design Manager
Sibi, Inc
09.2018 - 09.2019
Senior User Experience Designer
American Express
01.2017 - 12.2018
Sr. Product Manager
Ownzones Media
01.2016 - 12.2017
Senior UI/UX Web Designer
Norton Life Lock
09.2015 - 08.2016
User Experience Designer
Substantial
01.2015 - 08.2015
Senior Graphic Designer
Pearson Education
01.2013 - 01.2015
Digital Designer
Secure Medical
02.2012 - 12.2012
Creative Technologist | Front-end web developer
Intrepid Networks
01.2010 - 12.2011
Technical Integration Consultant
Fedex
01.2007 - 12.2009
Graphic Designer
Alpha Omega Publications
01.2003 - 12.2007
DeVry University
Bachelor of Science from Computer Information Systems
Collins College
Certificate of Multimedia Design in Graphic Design

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Rico Lavender