Amanda Mesli

Streamlined teams, strategies, and technologies to boost operational efficiency across sales and marketing. Key projects include:

• Created global client engagement and marketing campaign performance dashboards, delivering actionable insights that drove strategic improvements for senior management.
• Designed and managed quarterly reports for the executive committee, highlighting key consumer trends aligned with business investments.
• Improved project efficiency with strategic planning, resource allocation, and time management practices.
• Co-led the formation of the Marketing Operations team, expanding it to five members within one year.
• Conducted in-depth analysis of the attribution model, identifying and rectifying a 70% inaccuracy rate. Spearheaded the development of a new attribution model, improving ROI measurement.
• Oversaw the development of the marketing qualified lead (MQL), optimizing lead tracking and revenue attribution across marketing activities.
• Partnered with teams to develop a multi-touch attribution model, integrating data from Marketo and Salesforce to improve performance analysis and investment effectiveness.
• Collaborated with Business Intelligence and Finance teams to design a Marketing Budgeting dashboard (Qlik), enhancing visibility into investment allocation and ROI performance.
• Conducted workshops focusing on segmentation strategies, campaign optimization, and test-and-learn methodologies to drive marketing effectiveness.
• Championed the adoption of PowerBI for enhanced marketing reporting and investment effectiveness, leveraging automation to provide actionable insights and support strategic decision-making.
• Developed robust segmentation strategies that personalized client experiences for over 160,000contacts. This project involved interviewing stakeholders, business requirement translation, and global staff training, to enhance campaign effectiveness and ROI measurement.

• Tracked client and prospect engagement to assist sales team reach revenue goals.
• Created detailed reports for executive leadership outlining the success of specific campaigns, lessons learned, and recommendations for future improvements.
• Assessed KPIs to achieve in-depth understanding of campaign performance.