Rifat Can Ishakoglu

• Orchestrated a 150% revenue growth by integrating data-driven strategies
• Pioneered PPC strategies that propelled the brand to top 1-5 keyword rankings on Amazon, even in a competitive market saturated with sellers boasting over 10k reviews
• Successfully transitioned to container-based purchasing in the second year, leading to a significant approx
• 40% increase in profitability
• Strategically streamlined production and shipping costs, achieving a dual cost-saving effect and enhancing profitability in the second year
• Solidified the brand's stature by fortifying its online presence and optimizing operational efficiencies.
• Reviewed financial and operational reports on regular basis to make effective decisions.

• Pioneered the business strategy, driving a consistent 45% YoY growth
• Successfully launched two flagship products, with each garnering $950K annually.

• Implemented transformative business strategies, increasing the account revenue from an estimated $38.3 million to roughly $77.8 million in 2.5 years
• Pioneered approximately four new product groups, solidifying our brand's position as the third best-selling brand on Amazon's home category
• Administered yearly sales estimates, boasting a consistent track record of achieving about7% forecast accuracy, thus maximizing inventory efficiency and reducing holding costs by an estimated 22%
• Managed advertising budgets amounting to an approximate $5.2 million annually, realizing a8% increase in return on advertising spend (ROAS) and propelling a 39.5% surge in organic traffic
• Led a dedicated team of 15 members, concentrating on market research, product development, and digital marketing, which culminated in a 49.5% boost in team productivity and cohesion
• Engaged proactively with key industry affiliates and influencers, securing 5 pivotal collaborations that augmented brand visibility by around 24.6%
• Oversaw order blueprinting protocols, inducing a 29.8% decline in lead times alongside a5% enhancement in supplier relations
• Actively harnessed data analytics mechanisms and techniques to probe market inclinations, pinpointing 3 burgeoning product categories that accounted for approximately 19.7% of the year's revenue.
• Collaborated with sales and marketing departments to support client acquisition.
• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
• Negotiated client contracts and agreements to cultivate profitable business transactions.
• Researched product pricing, ratings and performance and created comparison spreadsheets to evaluate competitors.

• Managed the end-to-end vendor operations for Biscolata on Amazon, from agreement negotiations, PPC budgeting, to selling forecasts and comprehensive budgeting
• Oversaw the sourcing process from Turkey, ensuring seamless logistics and warehousing operations, resulting in optimized inventory turnover and minimized storage costs
• Directed a cross-functional team in the creation, deployment, and maintenance of various
• Amazon A+ content, Brand Store designs, and Enhanced Brand Content, contributing to the brand's robust presence on Amazon
• Strategically managed the entire sales life cycle, culminating in the acquisition of the Biscolata brand by a major competitor, underscoring the brand's heightened market value and desirability.
• Reconciled inventory and customer orders regularly to monitor product availability.
• Set and achieved company defined sales goals.
• Presented professional image consistent with company's brand values.

• Led the online business to new heights through meticulous management of operations and product development
• Implemented data-driven strategies that boosted online visibility through top 1-5 keyword rankings
• Delivered a 30% uplift in conversion rates and enhanced PPC campaigns by 40%.

• Developed and executed marketing strategies that increased website traffic by 35% and user engagement by 45%. Managed successful marketing campaigns that led to a 40% increase in sales for the top 5 product categories.
• Used critical thinking to break down problems, evaluate solutions and make decisions.

Led cross-functional teams to deliver multiple projects on schedule and within budget, which boosted category performance by 40%. Implemented new initiatives that resulted in a 30% improvement in user experience and a 25% increase in active users.

• Maintained schedules to meet key milestones at every project phase.

Managed the entire product life cycle, from conception to launch, for over 30 new products. Improved user satisfaction by 30% through innovative platform changes, leading to a 25% increase in the number of active users and a 20% improvement in sales conversions.

• Prioritized roadmap in order to achieve product goals and metrics.
• Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.