Overview
Work History
Education
Skills
Websites
Related Experiences
Timeline
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Riley Bullock

Overview

4
4
years of professional experience

Work History

Market Manager

TransForce INC
05.2023 - Current

DIRECTOR OF BUSINESS DEVELOPMENT

Capital University Baseball
05.2021 - Current
  • Responsible for developing, activating, and implementing major sponsorship opportunities as well as fundraising and special events
  • Advancing and fostering new clients with the growing alumni membership
  • Overseeing and administering special projects including strategy development, design and execution of sports facility upgrades, refurbishment of stadium, and related equipment and electronics
  • Responsible for over $100,000 in donations/fundraising/sponsorships to date.

LOGISTICS ACCOUNT EXECUTIVE

Total Quality Logistics
02.2022 - 05.2023
  • Communicate with the sales team and customers to build and maintain ongoing relationships
  • Manage daily shipment activities, resolving issues to ensure pickup and delivery is on-time
  • Work with the sales team to provide and negotiate competitive pricing and rates
  • Input, update, and manage shipment information
  • Collaborate with the support team to guarantee each shipment is serviced properly
  • Assist with billing and accounting responsibilities as needed.

DIGITAL MARKETING COORDINATOR

PERSONALIZATION, 1-800-FLOWERS
08.2021 - 02.2022
  • Support daily personalization campaigns across multiple websites by assisting in campaign setup and management
  • Work within and manage daily the campaigns in our web personalization platform, Qubit
  • Coordinate the production and approvals of marketing assets partnering with brand marketing, the go to market team and ecommerce teams
  • Test and validate campaign setup
  • Assist in managing various day to day web personalization team operations
  • Partner with the web analytics and development teams to create and maintain daily, weekly, and monthly analytics reports to provide to various stakeholders including go to market, CRM, merchandising, branding, ecommerce and senior executives.

SPORTS MARKETING INTERN

SportsMe
08.2020 - 01.2021
  • Outreach marketing and fan engagement team member for Kansas City-based sports media app
  • SportsMe App allows fans to talk and debate sports in real-time and become an analyst provide next-gen fan-engagement, help create content with pro athletes, influencers, and users on the platform
  • Identify and drive user acquisition strategies all around content creation, including special projects
  • Worked with the Kansas City Star Newspaper as part of their outreach team, helped determine how to best position SportsMe App for future partnerships and develop additional interest for potential investors.

Education

Bachelor of Science in Education - Sports Industry

The Ohio State University, College of Education and Human Ecology
05.2021

Skills

  • Key Account Management
  • Client Relations
  • Revenue Generation
  • Business Development
  • Order Management
  • Written and Verbal Communication
  • Customer Relationships
  • Lead Development
  • Brand Strategy
  • Performance Optimization
  • Developing Campaigns
  • Data Analysis

Related Experiences

  • Spent 180 hours developing a research paper “COVID-19 and its Implications on the Sport Industry and Fan Engagement.” This in-depth research paper examined the impact COVID-19 played on professional sports league and their “Bubbles”, challenges associated with decreased revenue generation, changes in media coverage and fan (and player) experience. Overall coursework bolstered field experience by addressing constantly changing issues and practices within sports industry. An in-depth understanding of the social, economic, political and legal issues which shape sports industry was developed.
  • Proud starting member of The Ohio State University Baseball Club (Division 1).
  • Avid health and fitness enthusiast. Disciplined bodybuilding and nutrition-focused lifestyle.
  • Proficient in Microsoft Office, including Word, Power point, Excel. Proficient in Google Drive/Programs

Timeline

Market Manager

TransForce INC
05.2023 - Current

LOGISTICS ACCOUNT EXECUTIVE

Total Quality Logistics
02.2022 - 05.2023

DIGITAL MARKETING COORDINATOR

PERSONALIZATION, 1-800-FLOWERS
08.2021 - 02.2022

DIRECTOR OF BUSINESS DEVELOPMENT

Capital University Baseball
05.2021 - Current

SPORTS MARKETING INTERN

SportsMe
08.2020 - 01.2021

Bachelor of Science in Education - Sports Industry

The Ohio State University, College of Education and Human Ecology

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Riley Bullock