Riley Cioffi-Smith
Target
Northampton,MA
5
years of professional experience
Innovative content creator specializing in video editing, social media marketing, and graphic design. Develops engaging brand content and enhances audience growth through compelling visuals and effective messaging. Experience in content creation and team collaboration drives consistent delivery of high-quality work in fast-paced environments.
Work History
Social Media Content Creator
11 Months- Created platform-specific social posts aligned with brand voice and audience preferences.
- Edited captions and visuals for clarity, engagement, and platform fit.
- Applied visual storytelling with strong images and video content to increase post engagement.
- Worked with brands to plan and create sponsored posts.
- Kept communication open with brands to support long-term partnerships.
Master Barista
1 Year 5 Months- Prepared handcrafted beverages and food items while following Starbucks and Target quality standards.
- Operated POS system to enter orders, process payments, and address guest requests accurately.
- Trained new team members on drink recipes, register procedures, and service expectations.
- Delivered fast, friendly guest service while managing multiple orders during high-volume periods.
- Utilized strong communication skills to foster a collaborative work environment among team members, resulting in increased productivity.
Floor Staff Member
3 Months- Restocked shelves and kept merchandising displays organized and easy to access.
- Cared for dogs and supported safe, productive work conditions.
- Cleaned and sanitized dog cages and play areas.
Small Business Owner
1 Year 9 Months- Monitored cash flow and spending to support sound business decisions.
- Promoted business through social media to bring in leads and strengthen brand identity.
- Assisted with product design and production activities.
- Researched trends and new innovations to review competition and set pricing points.
- Completed customer shipping needs by processing purchase orders and customer invoices.
- Joined local crafts fairs, festivals, and events to sell products in person.
- Built functional, streamlined ecommerce website.
Education
Bachelor of Arts - Studio Arts
High School Diploma
- Honor Roll 2023, 2024, 2025, 2026
- 4.0 GPA
- Extracurricular Activities: social media manager for girls varsity soccer
- Ceramics Club Member
- Elected Captain of girls varsity basketball
- Awarded Spanish Language Learner Award
Skills
Social media marketing
Content scheduling
Video editing
Graphic design
Video production
Exceptional customer service
Customer satisfaction
Problem-solving
Entrepreneurial leadership
Timeline
Social Media Content Creator
12.2025 - CurrentRead More
Master Barista
Target
06.2025 - CurrentRead More
Floor Staff Member
Pawesome Pets
06.2024 - 09.2024Read More
Small Business Owner
05.2022 - 02.2024Read More
Smith College
Bachelor of Arts from Studio Arts
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Cheshire Academy
High School Diploma
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