Riley Davis
La Porte City,IA
Summary
Results-driven Online Marketer adept at writing copy, developing strategies and analyzing data to optimize plans. Focused and industrious team player with top-notch problem-solving, communication and organizational skills.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Search Engine Marketing Specialist Intern
VGM Forbin
01.2024 - 05.2024
- Increased brand visibility by implementing effective search engine marketing strategies.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Educated internal team members on the importance of SEM practices, fostering a culture of continuous improvement and digital marketing excellence.
Campus Creator
University Of Northern Iowa Foundation And Development
08.2023 - 01.2024
- Established documents outlining concept, art, deliverable specifications, game flow charts and overall content to help keep projects moving and teams working together cohesively.
- Managed project requirements and accomplished objectives by self-monitoring progress and promptly solving issues.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
Education
Bachelor of Arts - Interactive Digital Studies
University of Northern Iowa
Cedar Falls, IA05.2024
Skills
- Market Research and Analysis
- Generating Brand Awareness
- Client Engagement
- Viral marketing
- Campaign Development
- Adobe Suite
- Search Engine Marketing
- Social Media Marketing
Certification
- Google Ads Creative Certification
- Google Ads Search Certification
- Google Ads Display Certification
Timeline
Search Engine Marketing Specialist Intern
VGM Forbin
01.2024 - 05.2024
Campus Creator
University Of Northern Iowa Foundation And Development
08.2023 - 01.2024
Bachelor of Arts - Interactive Digital Studies
University of Northern Iowa
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