RILEY GALLOWAY
Myrtle Beach,SC
Summary
Reliable individual experienced in conducting market research and creating marketing campaigns. Skilled at producing high-quality content to increase sales and conversion rates. Recognized as strong team player with exceptional communication skills.
Overview
6
6
years of professional experience
Work History
Event and Marketing Assistant
Myrtle Beach Sports Center
2024.03 - Current
- Input new data, updated old records, and cross-checked information to keep marketing database up-to-date.
- Managed event set-up and tear-down, ensuring timely completion of tasks for seamless transitions.
- Updated spreadsheets with statistical, financial, and non-financial information.
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
ASSOCIATE, BUSINESS DEVELOPMENT
K-State Sports Properties at LEARFIELD
2021.09 - 2023.10
- Responsible for managing and growing relationships with 15 key corporate partners all while fulfilling the inventory.
- Implemented game day assets of partners of K-State Athletics including LED signage, physical signage, radio ads, and in-game promotions in 51,861 seat stadium and 11,000 seat arena for all sports at Kansas State.
- Restructured the intern program including hiring and managing of 10 students.
- Planned various events and luxury hospitality for partners and clients including food and beverage orders in game day suites as well as VIP tailgates for 150-200 people.
- Enhanced brand visibility by securing high-profile sponsorships for various events and campaigns.
EVENT AND HOSPITALITY MANAGEMENT INTERN
Wisconsin Rapids Rafters
2021.05 - 2021.09
- Planned and coordinated a wide variety of events for various major clients and sponsors, including pre-game picnics, fundraisers, and promotional nights
- Managed four hospitality areas during the Rapids Rafters games including food and beverage, entertainment, and decorations
- Executed set up, take down, and planning of pre-game picnics of up to 400 people
- Supervised 20 game day employees for all games and events.
FOOD AND BEVERAGE SPECIALIST
Forest Akers Golf Course
2018.06 - 2020.08
- Executed set up, take down, and planning of golf outings for up to 400 people
- Maintained dining and food services areas in clean, safe, and sanitary manner
- Coordinated optimal guest relations from initial contact through final check-out to boost satisfaction and brand loyalty
- Maintained operations in full compliance with alcohol service standards and legal requirements to prevent incidents of over-serving or underage drinking.
Education
Bachelor of Science - Advertising Management
Michigan State University
East Lansing, Michigan05.2021
Skills
- Relationship Building
- Social Media Marketing
- Customer Engagement
- Social Media Platforms
Clubs
- ASSOCIATION OF WOMEN IN SPORTS MEDIA, Michigan State University, Former Member
- FUTURE LEADERS IN SPORTS AND ENTERTAINMENT (FLISE), Michigan State University, Former Member
- MSU ADVERTISING ASSOCIATION, Michigan State University, Former Member
Volunteer Experience
- VARSITY VOLLEYBALL ASSISTANT COACH, Jackson, Michigan, Fall 2023
- BOYS & GIRLS CLUB OF MANHATTAN, Manhattan, Kansas, 2021-2023
- THE YMCA OF WISCONSIN RAPIDS, Wisconsin Rapids, Wisconsin, Summer 2021
Timeline
Event and Marketing Assistant
Myrtle Beach Sports Center
2024.03 - Current
ASSOCIATE, BUSINESS DEVELOPMENT
K-State Sports Properties at LEARFIELD
2021.09 - 2023.10
EVENT AND HOSPITALITY MANAGEMENT INTERN
Wisconsin Rapids Rafters
2021.05 - 2021.09
FOOD AND BEVERAGE SPECIALIST
Forest Akers Golf Course
2018.06 - 2020.08
Bachelor of Science - Advertising Management
Michigan State University
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