RILEY J LAIT
Summary
Results-driven Marketing Manager with expertise in digital marketing, brand strategy, and data analytics. Proven success in leading go-to-market (GTM) strategies, optimizing CRM workflows, and executing high-impact marketing campaigns that drive customer engagement and revenue growth. Seeking to leverage my expertise to enhance brand awareness and market expansion.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
INSPIRE COMMUNITIES
10.2023 - Current
- Develop and execute multi-channel marketing campaigns, driving engagement and lead generation
- Increased customer engagement by X% through targeted email marketing and e-blast campaigns
- Optimized CRM workflows, improving pipeline accuracy and sales tracking
- Designed and managed social media content strategies, enhancing brand presence
- Conducted customer behavior analysis, using survey data to inform marketing initiatives
Senior Associate, Marketing & Analytics Operations
MODERN HEALTH
01.2023 - 07.2023
- Managed and optimized marketing data for a global therapist network, improving customer segmentation and targeting strategies
- Developed Looker dashboards to provide real-time insights on campaign performance and user engagement
- Spearheaded GTM documentation and reporting, ensuring alignment with revenue objectives
- Collaborated with Sales, Product, and Customer Success teams to develop data-driven marketing strategies
Associate, Provider Growth Operations
MODERN HEALTH
04.2021 - 01.2023
- Led global recruitment marketing strategies, executing 300+ outreach campaigns via LinkedIn, email, and WhatsApp
- Grew provider network by 350+ therapists, supporting business expansion goals
- Audited Salesforce CRM processes, streamlining recruitment workflows and increasing efficiency
- Analyzed customer acquisition trends, identifying areas for improved targeting and conversion
Education
M.S. - Marketing
University of Colorado
Denver12.2023
B.A. - Sociology
California Polytechnic State University
San Luis Obispo06.2019
Skills
- Brand Positioning
- Customer Acquisition
- GTM Strategies
- Lead Generation
- Google Analytics
- SEO/SEM
- A/B Testing
- Conversion Optimization
- Salesforce
- HubSpot
- Looker
- Marketing Automation
- Retargeting Strategies
- SQL
- SPSS
- Market Segmentation
- Competitive Analysis
- Mondaycom
- Asana
- Jira
- Agile Marketing
- Cross-Functional Leadership
Websites
Skills
Brand Positioning, Customer Acquisition, GTM Strategies, Lead Generation, Google Analytics, SEO/SEM, A/B Testing, Conversion Optimization, Salesforce, HubSpot, Looker, Marketing Automation, Retargeting Strategies, SQL, SPSS, Market Segmentation, Competitive Analysis, Monday.com, Asana, Jira, Agile Marketing, Cross-Functional Leadership
Timeline
Marketing Specialist
INSPIRE COMMUNITIES
10.2023 - Current
Senior Associate, Marketing & Analytics Operations
MODERN HEALTH
01.2023 - 07.2023
Associate, Provider Growth Operations
MODERN HEALTH
04.2021 - 01.2023
M.S. - Marketing
University of Colorado
B.A. - Sociology
California Polytechnic State University
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