RILEY J LAIT
Summary
Detail-oriented marketing professional with a passion for customer experience, retention, and engagement. With a background in CRM optimization, data analytics, and marketing strategy, I excel at turning customer insights into actionable solutions that drive loyalty and satisfaction. I’m excited about the opportunity to bring my skills to Monday.com and help strengthen customer relationships while optimizing retention efforts.
Overview
4
4
years of professional experience
Work History
Marketing Specialist
INSPIRE COMMUNITIES
10.2023 - Current
- Develop and manage customer engagement campaigns, including email marketing and digital outreach
- Oversee CRM processes to ensure streamlined communication and an improved customer experience
- Analyze customer surveys and behavioral data to identify trends, enhance satisfaction, and reduce churn
- Maintain and optimize feedback systems, translating customer insights into retention strategies
- Design and execute targeted social media campaigns to enhance community engagement
Senior Associate, Marketing & Analytics Operations
MODERN HEALTH
01.2023 - 07.2023
- Managed weekly data reports tracking customer interactions, helping refine retention strategies
- Built and maintained dashboards in Looker to provide insights into customer engagement trends
- Collaborated with Sales and Customer Success teams to improve the overall user journey
- Developed data-driven recommendations to enhance customer satisfaction and loyalty
Associate, Provider Growth Operations
MODERN HEALTH
04.2021 - 01.2023
- Led outreach and marketing campaigns to recruit and retain providers, improving network availability
- Conducted targeted engagement strategies, increasing provider retention rates
- Audited Salesforce data and optimized CRM workflows to enhance efficiency
- Analyzed recruitment and engagement data to refine onboarding and retention processes
Education
M.S. - Marketing
University of Colorado
12.2023
B.A. - Sociology
California Polytechnic State University
06.2019
Skills
- CRM Optimization
- Customer Feedback Analysis
- Email & Digital Marketing
- Process Improvement
- Salesforce
- Looker
- Google Analytics
- SQL
- SPSS
- Market Research
- Campaign Management
- Social Media Strategy
- Adobe InDesign
- Adobe Photoshop
- Canva
Websites
Skills And Tools
CRM Optimization, Customer Feedback Analysis, Email & Digital Marketing, Process Improvement, Salesforce, Looker, Google Analytics, SQL, SPSS, Market Research, Campaign Management, Social Media Strategy, Adobe InDesign, Adobe Photoshop, Canva
Timeline
Marketing Specialist
INSPIRE COMMUNITIES
10.2023 - Current
Senior Associate, Marketing & Analytics Operations
MODERN HEALTH
01.2023 - 07.2023
Associate, Provider Growth Operations
MODERN HEALTH
04.2021 - 01.2023
B.A. - Sociology
California Polytechnic State University
M.S. - Marketing
University of Colorado
Similar Profiles
Emily JordanEmily Jordan
Mobile Home Park Manager at Inspire CommunitiesMobile Home Park Manager at Inspire Communities
Aaron ChurchwellAaron Churchwell
Construction Manager at Inspire CommunitiesConstruction Manager at Inspire Communities
Amare HilliardAmare Hilliard
Maintenance Crew Member at Inspire CommunitiesMaintenance Crew Member at Inspire Communities
TABATHA DUDDINGTABATHA DUDDING
Community Manager at Inspire CommunitiesCommunity Manager at Inspire Communities
Meshal AlkalbaniMeshal Alkalbani
Marketing Specialist at Zenith AdvertisingMarketing Specialist at Zenith Advertising