Summary
Overview
Work History
Education
Skills
Certification
Timeline
Server

Riley Laney

Athens,GA

Summary

Professional with strong background in social media strategy and content creation. Skilled in leveraging analytics to drive engagement and optimize campaigns. Known for fostering team collaboration and adaptability in fast-paced environments. Expertise includes digital marketing, community management, and brand development. Consistently delivers measurable results and enhances online presence.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Social Media Manager

The Indigo Road Hospitality Group
11.2024 - Current
  • Created and optimized visual assets using Adobe Photoshop, Illustrator, and InDesign, ensuring consistent brand identity and premium quality across multi-channel campaigns.
  • Managed Meta Business Suite to schedule and track Facebook and Instagram content, analyze performance metrics, and refine ad strategies to maximize ROI.
  • Developed data-driven digital campaigns by collaborating with creative and marketing teams, producing web/mobile layouts, motion assets, and leveraging AI tools to boost engagement and reach.

Server

Osteria Olio
08.2024 - Current
  • Consistently drove revenue growth by strategically upselling premium menu items, wine pairings, and signature cocktails, ranking as a top-performing server.
  • Built strong client relationships through white-glove service at high-profile private events, contributing to a year-over-year increase in event bookings and guest retention.
  • Mentored and supported new team members while collaborating with management and kitchen staff to ensure smooth operations during peak service periods.

Bartender and Server Team Lead

Epting Events
09.2022 - 08.2024
  • Coordinated full event operations – including setup, service, and breakdown – for banquets and large-scale events with 300+ guests, ensuring seamless execution and strict adherence to timelines.
  • Delivered polished, high-standard service for corporate functions, weddings, and private events while collaborating with planners, culinary teams, and management to exceed client expectations.
  • Trained and mentored team members on banquet procedures and service flow, improving team efficiency, accuracy in seating and food distribution, and compliance with venue standards.

Lead Bartender

Table at the Lake
05.2023 - 09.2023
  • Directed bar operations and event setups, ensuring compliance with health and safety regulations while delivering a seamless guest experience.
  • Optimized inventory and supply management using Microsoft Excel, reducing waste and improving efficiency through data-driven organization.
  • Created visually appealing menus, signage, and promotional materials in Photoshop and Canva, aligning with brand standards and enhancing the guest experience.

Education

Bachelor of Science - Advertising

The University of Georgia
Athens, Georgia
05-2026

Skills

  • Team Management
  • Leadership Over Committees
  • Organization
  • Communication skill
  • Social media management
  • Content creation
  • Adobe Cloud
  • Google Suite
  • Meta Business
  • Microsoft Office

Certification

  • Microsoft Office Certification: A certified proficiency in a set of computer applications from Microsoft Office including Word, Excel, and Powerpoint
  • AdobeCloud: Demonstrating proficiency in industry-standard tools including Photoshop, Illustrator, InDesign, and Premiere Pro to create professional-grade visual content.
  • Google Workspace: leveraging Gmail, Drive, Docs, Sheets, and Slides to optimize workflows, enhance collaboration, and improve team efficiency.
  • ServeSafe: (A recognized credential that demonstrates an individual's knowledge and proficiency in food safety and sanitation practices, essential for ensuring the safety and well-being of customers in the food service industry.)
  • Tips (A skills-based training program designed to prevent intoxication, underage drinking, and drunk driving by teaching responsible alcohol service and intervention techniques to servers, sellers, and consumers of alcohol.)

Timeline

Social Media Manager

The Indigo Road Hospitality Group
11.2024 - Current

Server

Osteria Olio
08.2024 - Current

Lead Bartender

Table at the Lake
05.2023 - 09.2023

Bartender and Server Team Lead

Epting Events
09.2022 - 08.2024

Bachelor of Science - Advertising

The University of Georgia

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