Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Riley Parks

Cedar Lake,IN

Summary

Data-driven, process-oriented Revenue Operations professional with 2 years of Revenue Operations experience and 7+ years of CRM experience. Critical thinker with the innate ability to identify a problem, plan a solution, and implement the fix. Strong communicator typical of explaining complex topics in a simple, concise manner to relevant stakeholders. Excellent interpersonal skills allow effective collaboration with a variety of cross-functional teams and colleagues.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Revenue Operations Specialist

Inkling
04.2022 - Current
  • Assisted in restructuring Inkling's Sales Process and Stages, resulting in 37% reduction in duration of Inkling's average sales cycle.
  • Owned SFDC instance company wide. Gathered stakeholder requirements, scoped and implemented changes, and provided support to GTM teams via training and process documentation.
  • Scoped and implemented custom report type in Salesforce used to track quarterly customer overages, generating over $100K in net-new ARR through 3 fiscal quarters.
  • Owned Sales Operations and Enablement across GTM teams to drive growth through operational efficiency.
  • Acted as Deal Desk for Inkling's sales engine, assisting Reps and CSM's with pricing, discount structures, rate cards, and generating and routing order forms for final signature.
  • Partnered with CFO and Finance to plan, implement, and manage Variable Compensation plans for Sales and Customer Success teams.
  • Restructured compensation plan workbooks in CaptivateIQ to reduce commission turnaround time by approximately 71%.
  • Managed Tech Stack for GTM teams by evaluating, implementing, and enabling new and existing tools. Owned renewals for GTM tech stack.
  • Scoped, implemented, and managed variable compensation reporting system to tighten capitalization of commissions earned on monthly basis.
  • Deliver detailed metrics and forecasting to C-suite to support company goals and report to Board of Directors on bi-weekly basis.

Marketing Coordinator

Federal Signal
04.2021 - 04.2022
  • Managed Google Ads, generating over 1.5 million impressions and 34,000 website visits.
  • Owned Signaling Division's social media, yielding 55% increase in followers, 292% increase in impressions, and 440% increase in engagement through 1 year.
  • Managed and maintained critical data systems for Signaling Division, including their CRM, Drupal CMs, and Federal Signal's Rep Resource Center.
  • Planned, executed, and managed ongoing marketing campaigns across multiple channels.
  • Owned reporting of marketing campaign performance to VP of Signaling Division.
  • Coordinated regional and national trade shows for Sales Reps, Regional Sales Managers, and Distributors.
  • Worked with cross-functional teams to prepare and revise marketing updates, product datasheets, promotional flyers, and Signaling Division's pricebook.

Fraud Analyst

Chime
10.2020 - 04.2021
  • Collected, analyzed, and presented data to correctly decide and support outcome of fraud claims with a Decision Accuracy score of 98.3%.
  • Utilized 9 applications and tools to investigate, resolve, and record outcome of each dispute.
  • Sent written communications to cardholders and coworkers regarding outcome of each dispute.
  • Accurately reported batches of up to 500 transactions to Visa via Fraud Reports and Chargebacks.
  • Maintained compliance with rules and regulations set by Federal Reserve.
  • Exceeded Decision Accuracy standards by 8.3%.
  • Exceeded productivity standards by 25%.

Patient Registration Manager /Administrative Assistant

Clarity Clinic NWI
05.2017 - 10.2020
  • Collected, visualized, and reported data on topics such as patient encounters and internal efficiency problems, making recommendations for change within organization when appropriate.
  • Explained policies, procedures, and services to patients in manner that allowed them to better understand details and terms of their treatment plan and insurance coverage.
  • Developed and distributed newsletters, brochures, and other printed materials to share information with patients and staff.
  • Managed EMR/EHR systems to ensure patient information is correct and up to date.
  • Collected, processed, and organized patient documents, clinical records, office reports, and payments.
  • Adhered to HIPAA rules at all times throughout day to day operations.

Education

Bachelor of Science - Marketing

Purdue University Northwest
Hammond, IN

Skills

    • Sales Process and Enablement
    • Pipeline and Forecasting
    • Process Improvement and Automation
    • Tech Stack Management and Integrations
      • Variable Compensation Plans
      • Deal Desk
      • Salesforce Automation and Optimization
      • Reporting, Analytics, and Data Visualization

Certification

Salesforce Certified Administrator (ADM-201) - Credential ID# 3575016

Gainsight Associate Administrator - Credential ID# 24061915

Timeline

Revenue Operations Specialist

Inkling
04.2022 - Current

Marketing Coordinator

Federal Signal
04.2021 - 04.2022

Fraud Analyst

Chime
10.2020 - 04.2021

Patient Registration Manager /Administrative Assistant

Clarity Clinic NWI
05.2017 - 10.2020

Bachelor of Science - Marketing

Purdue University Northwest

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Riley Parks