Riley Tofflemire
Oakville,Ontario
Summary
Offering well-rounded understanding of digital marketing concepts and strong desire to learn and grow in field. Brings ability to quickly grasp new digital marketing trends and tools, with specific skills in social media management and basic SEO techniques. Ready to use and develop analytical and creative skills in [Desired Position] role.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Lifeguard
Christopher Crume
09.2024 - Current
- Monitored pool area for safety compliance and potential hazards.
- Responded swiftly to emergencies, providing first aid and rescue as needed.
- Maintained cleanliness and organization of pool facilities and equipment.
- Participated in training sessions to improve lifesaving skills and emergency response techniques.
Digital Marketing Trainee
The Global Career Accelerator/Nöz Sunscreen
06.2025 - 08.2025
• Created paid and organic social media content for Instagram and Facebook
• Designed and built an eCommerce website using Shopify
• Implemented brand guidelines and developed on-brand creative and copy.
• Sourced influencers and planned a global influencer campaign on TikTok/Instagram
• Calculated ad creative and copy using various Graphic Design and AI tools ( ChatGPT, Canva)
• Leveraged best practice to improve conversion and reduce friction
• Collaborated with a global team ri complete marketing tasks
• Created a paid search campaign on Google Ads
Digital Marketing Trainee
The Global Career Accelerator/ Charity Water
06.2025 - 08.2025
• Cultivated a marketing strategy for engaging GenZ audiences
• Created paid and organic social media content for Instagram and Facebook
• Designed an on brand landing page for donations
• Sourced influencers and planned a global influencer campaign for TikTok
Education
BBA - Economics
Denison University
Granville Ohio05-2027
Skills
Shopify
Canva
ChatGPT
SEMrush
Meta Ads & Google Search Ads
Digital Marketing Strategy
Social Media Campaigns
UCC & Influencer Marketing
Branding
CRO
Accomplishments
• Qualifying for Olympic Trials -2024 Swimming: 100 Brst
• NCAA All American -2024
200 IM & 400 IM relay, 100 brst
Certification
- First Aid/CPR Certified
- eCommerce Marketing
Timeline
Digital Marketing Trainee
The Global Career Accelerator/Nöz Sunscreen
06.2025 - 08.2025
Digital Marketing Trainee
The Global Career Accelerator/ Charity Water
06.2025 - 08.2025
Lifeguard
Christopher Crume
09.2024 - Current
BBA - Economics
Denison University
Qualifying for Olympic Trials in 2024
In May of 2024, I earned a place at the Canadian Olympic Trials, competing among the country’s fastest swimmers for a chance to represent Team Canada. This achievement reflects years of dedication, often training over 20 hours a week in the pool and weight room while balancing academic demands.
Qualifying required not only elite-level athletic performance, but also long-term goal setting, time management, mental toughness, and resilience: skills that directly translate into high-performance environments. It was a proud moment that highlights my discipline, work ethic, and ability to perform under pressure.
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