Riley Unsicker
Clearfield
Summary
Results-driven Senior Analytics Engineer with experience across CPG, SaaS, and finance. Proven success in building scalable analytics infrastructure that supported 10x revenue growth and a 20% EBITDA improvement. Skilled in SQL, Looker, and the modern data stack (BigQuery, Dataform/DBT), with a track record of automating complex reporting to save over 20 hours weekly. Recognized for combining technical expertise with leadership, mentoring analytics teams, and partnering with stakeholders to deliver actionable insights.
Overview
12
12
years of professional experience
Work History
Senior Analytics Engineer
Lume Deodorant
01.2024 - Current
- Partner with the Marketing, Amazon, Retail, Demand Forecasting, Operations, and Finance teams to deliver reliable data and insights in Looker.
- Worked closely with Data Engineering to pull data from dozens of raw sources into BigQuery, ensuring accuracy and usability across the business.
- Developed transformation workflows in Dataform (similar to dbt) to clean, join, and enhance raw data for analytics.
- Designed and improved LookML models and semantic layers to create a seamless self-service experience for business stakeholders.
- Automated a complex forecast vs. actuals process that previously lived in Excel, moving it fully into Looker, and saving teams dozens of hours per month.
- Streamlined marketing reporting by joining platform data with GA4 in Looker, eliminating manual navigation between systems, and saving 20+ hours weekly.
- Created advanced analytics models (using Claude Code and Python) to measure Amazon deal performance and quantify sales lift, directly influencing promotion strategy.
- Supported company-wide growth from a 10x revenue increase, a 20% EBITDA improvement, and team expansion from 40 to over 200 employees by building a scalable analytics infrastructure.
Co-Founder / Director of Analytics & Operations
Pickleball Effect
Clearfield
03.2021 - Current
- Built and scaled a D2C and Amazon e-commerce brand from the ground up, growing sales across Amazon, Shopify, and wholesale channels.
- Managed agencies, product launches, and wholesale expansion, achieving $1M+ in annual sale
ANALYTICS MANAGER
Lume Deodorant
06.2021 - 01.2024
- Built and led a high-performing analytics team, hiring and mentoring three analysts, while fostering professional growth and strong collaboration.
- Established Power BI as a company-wide reporting tool, creating automated dashboards, and partnering with engineering to develop a centralized data platform.
- Introduced scalable processes and BigQuery views that improved data accessibility, reliability, and performance across the business.
- Improved business decision-making by delivering actionable insights for major initiatives, including Target retail launch reporting, and marketing attribution accuracy.
SENIOR BUSINESS ANALYST
Lume Deodorant
07.2021 - 01.2022
- Built and maintained a comprehensive attribution model that optimized weekly ad budgets and supported sustainable revenue growth.
- Integrated Power BI as the central reporting platform, consolidating multiple data sources to simplify cross-departmental access.
- Delivered actionable insights that guided decisions across operations, marketing, and product development.
SENIOR BUSINESS ANALYST – SALES AND MARKETING
AdvancedMD
South Jordan
01.2020 - 07.2021
- Partnered with Sales and Marketing executives to implement strategies that generated leads, improved retention, and boosted performance for 100+ sales reps.
- Developed a Lead ROI dashboard that guided ad spend decisions, driving more efficient investments in BuyerZone and Software Advice campaigns.
- Built retention dashboards that increased client outreach effectiveness by 62% quarter over quarter, and raised contact rates by 28% quarter over quarter.
BUSINESS ANALYST – REVENUE CYCLE MANAGEMENT
AdvancedMD
South Jordan
07.2018 - 12.2019
- Built an enrollment specialist scorecard in Power BI to track productivity, driving a 30% quarter-over-quarter increase in approved EDI enrollments.
- Automated ETL pipelines in Airflow merge and transform data from multiple sources into analysis-ready tables in Postgres.
SENIOR PRODUCT ANALYST
America First Credit Union
Roy
08.2017 - 07.2018
- Extracted and analyzed data with SQL and Tableau to provide insights that shaped critical business decisions.
- Managed $750M Nevada Auto and RV loan portfolios, implementing pricing and reserve adjustments that increased profitability by $5M annually.
- Prepared executive presentations to guide technology adoption strategies and maintain the credit union’s competitive edge.
DIRECTOR OF FINANCE
Merge Medical LLC
Syracuse
05.2016 - 07.2017
- Managed all financial operations, including record-keeping, transaction documentation, and reporting, supporting revenue generation of over $600K.
- Created and distributed billing and invoicing for 11 clinics and physicians' offices, ensuring accuracy and timely collections.
FINANCIAL ANALYST, ASSET LIABILITY MANAGEMENT
America First Credit Union
Riverdale
05.2013 - 05.2016
- Analyzed financial data to support budgeting and forecasting processes.
- Developed comprehensive reports for senior management review and decision-making.
- Collaborated with cross-functional teams to streamline financial operations and procedures.
Education
M.D. - Business Analytics
University of Utah
Salt Lake City, UT01.2020
Bachelor of Science - Financial Economics
Brigham Young University Idaho
Rexburg, ID01.2013
Skills
- Data engineering and modeling: SQL (BigQuery, Postgres), Dataform/DBT, ETL/ELT pipelines
- Analytics and visualization: Looker (LookML), Power BI, Python (Pandas, NumPy), R, Excel
- Cloud and infrastructure: AWS (EC2, S3), Git, Jupyter/Papermill
- Machine learning & automation: predictive modeling, TensorFlow, PySpark, Claude code
- Leadership and collaboration: stakeholder engagement, team training, workflow optimization
Affiliations
- Pickleball, Snowboarding, Golfing
- Running / Endurance Training
- Literature & Music
Accomplishments
- RCM Rockstar Award – Recognized for prompt action to client needs (AdvancedMD)
- Core Values Award – Honored for delivering insightful findings into the RCM business (AdvancedMD)
- Tableau Dashboard Competition Winner – Company-wide recognition for best visualization (America First Credit Union)
References
References available upon request.
Timeline
Senior Analytics Engineer
Lume Deodorant
01.2024 - Current
SENIOR BUSINESS ANALYST
Lume Deodorant
07.2021 - 01.2022
ANALYTICS MANAGER
Lume Deodorant
06.2021 - 01.2024
Co-Founder / Director of Analytics & Operations
Pickleball Effect
03.2021 - Current
SENIOR BUSINESS ANALYST – SALES AND MARKETING
AdvancedMD
01.2020 - 07.2021
BUSINESS ANALYST – REVENUE CYCLE MANAGEMENT
AdvancedMD
07.2018 - 12.2019
SENIOR PRODUCT ANALYST
America First Credit Union
08.2017 - 07.2018
DIRECTOR OF FINANCE
Merge Medical LLC
05.2016 - 07.2017
FINANCIAL ANALYST, ASSET LIABILITY MANAGEMENT
America First Credit Union
05.2013 - 05.2016
M.D. - Business Analytics
University of Utah
Bachelor of Science - Financial Economics
Brigham Young University Idaho
Similar Profiles
William BathurstWilliam Bathurst
Manager - Supply Chain at Harry's Inc - Lume Deodorant TeamManager - Supply Chain at Harry's Inc - Lume Deodorant Team
Sean MilleaSean Millea
Social Media Producer at W DeodorantSocial Media Producer at W Deodorant
Ryan ArmstrongRyan Armstrong
4th Key Manager at Lume Cannabis Co.4th Key Manager at Lume Cannabis Co.
Jace PrimeJace Prime
A&P Mechanic at FLT AcademyA&P Mechanic at FLT Academy
Amanda LovelandAmanda Loveland
General Manager at Applebee's / Applemountain, LLCGeneral Manager at Applebee's / Applemountain, LLC