Riley Westergren
St. Petersburg,Florida
Summary
Results-driven sales professional with over 4 years of experience in wine and spirits distribution, consistently achieving 5-7% year-to-date growth across diverse retail portfolios. Proven track record of building strategic relationships, securing premium display placements, and driving market share expansion. Recognized industry performer with top certifications and award-winning sales achievements.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Sales Consultant II - Full Book
Southern Glazer's Wine & Spirits
08.2023 - 03.2025
- Oversaw premium sales territories across major retail partners including Walmart, Meijer, Target, Kroger, Fresh Thyme, and Market Fresh, managing full SGWS wine and spirits portfolio
- Maintained consistent monthly YTD growth, significantly increasing Southern Glazer's market share through refined promotional strategies and retail execution
- Earned top industry credentials including WSET Level II Certification and Jim Beam Academy of Excellence Gold Standard
- Recognized as Chateau Ste. Michelle's Top Performing Salesperson, demonstrating excellence in volume and execution across multiple retail formats
- Consistently secured and maximized end caps and high-traffic 'A' display placements, outperforming competitors in brand visibility and sell-through rates
- Successfully managed a 'Full Book' territory, a rare cross-functional responsibility typically split across multiple reps
- Repeatedly led internal sales contests and incentives, outperforming peers through disciplined execution and market insight
Sales Consultant I
Southern Glazer's Wine & Spirits
05.2022 - 08.2023
- Managed and grew a diverse portfolio of over 130 accounts, including national chains (CVS, Walgreens, Sam's Club), convenience stores, and independently owned liquor stores
- Achieved consistent monthly year-to-date sales growth of 5-7% across all accounts through proactive territory management and targeted product pitches
- Pioneered sales strategies tailored to regional trends using Salesforce analytics, driving performance by aligning product placements with local consumer demand
- Championed the introduction of innovation products including BuzzBallz, Chi-Chi's Margaritas, Sutter Home 4-packs, and Ole Smoky Moonshine
- Awarded Constellation Brands, Inc. Rookie Salesperson of the Year for exceeding sales targets and delivering exceptional account performance
- Secured the largest CVS display sale in company history with a single order of 50 cases of Tito's Handmade Vodka
- Created compelling sales sheets for new product rollouts, effectively presenting product features, pricing structures, and profit margins
- Leveraged SGProof e-commerce platform to onboard accounts and educate clients on self-ordering capabilities
Merchandiser
Southern Glazer's Wine & Spirits
10.2021 - 04.2022
- Collaborated with sales team to strategically display premium brands including Tito's, Jim Beam, Crown Royal, and Don Julio in major grocery chains
- Executed daily merchandising tasks across major retail accounts to ensure proper product placement, rotation, and shelf integrity
- Built and maintained in-store displays and promotional setups in alignment with supplier standards and brand guidelines
- Maintained relationships with store managers and department leaders to secure additional display opportunities
- Played pivotal role in training new merchandising team members on standards, route efficiency, and store communication protocols
- Frequently recognized for outstanding execution and ability to increase product visibility leading to incremental sales growth
e-Commerce Store Owner
Self-Employed
01.2017 - Current
- Specialized in selling sports trading cards, sports memorabilia, luxury fashion items, streetwear, and shoes on platforms such as StockX, Grailed, Facebook Marketplace, EBay and Poshmark
- Generate $1,000+ in average monthly revenue through strategic buying and reselling of products
Education
Bachelor of Arts - Sports Marketing
Indiana University
Bloomington, IN01.2021
International Business Program
Universitat de Barcelona
05.2020
Skills
- Territory Management & Sales Growth
- Retail Relationship Building
- Product Merchandising & Display Optimization
- Salesforce Analytics & CRM Management
- New Product Launch & Market Penetration
- Competitive Analysis & Strategic Positioning
- Training & Team Development
- E-commerce Operations
Certification
- WSET Level II Certification
- Jim Beam Academy of Excellence Gold Standard
- Constellation Brands, Inc. Rookie Salesperson of the Year
- Chateau Ste. Michelle's Top Performing Salesperson
Timeline
Sales Consultant II - Full Book
Southern Glazer's Wine & Spirits
08.2023 - 03.2025
Sales Consultant I
Southern Glazer's Wine & Spirits
05.2022 - 08.2023
Merchandiser
Southern Glazer's Wine & Spirits
10.2021 - 04.2022
e-Commerce Store Owner
Self-Employed
01.2017 - Current
International Business Program
Universitat de Barcelona
Bachelor of Arts - Sports Marketing
Indiana University
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