Rilun Zhu

1. Analyzed and improved human resource management for private and state owned companies (4 in total so far) , examining practicability of stock incentive, KPI setting, Point card based on competitors' data and related policy.

2. Generating industry research on battery of Electric vehicles including supply chain studies, profitability, mainstream product and potential blockbuster(hydrogen battery)

1. Operated official social media accounts on 4 platforms including Wechat and Weibo, producing 4 tweets of 300 words everyday

2. Managed users community, gathered and analysed users reactions, planned community events to encourage referral and provoke users activeness

3. Planned and executed marketing events for important updates and key marketing dates

4. Optimised social media account function, planned UGC events and open new information sharing channel

5. Analysed marketing strategy from competitors and writing conclusive reports

Selected Project Experience:

Second anniversary marketing arrangement • Produced main marketing creative ,visual design for KV and banners, writing for slogans and promotion material • Planned general marketing scheduling • Managed overall relationship with departments, cooperating singers and third party advertisement companies

1. Produced marketing analysis for trends and new prominent brands

2. Produced PPT for company branding speeches

3. Planned Tik-Tok account startup, producing Tik-Tok Video scirpts and creative