Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic

Rima Al Busaidi

Centreville,USA

Overview

1
1
year of professional experience
1
1
Certification

Work History

DIGITAL SPECIALIST

BOLD AGENCY FIU
MIAMI, FL
09.2024 - 12.2024
  • Led digital content strategy for Baptist Health campaign, resulting in a 15% increase in audience engagement and improved brand visibility measured through KPI, dashboards and analytics
  • Launched an app aiming to enhance internal communication and engagement across Baptist Health Care
  • Partnered with marketing and design teams to implement a unified branding strategy across web and social platforms, strengthening visual identity and improving user experience

COMMUNICATIONS INTERN

THE CHEDI HOTEL
MUSCAT, OMAN
05.2024 - 07.2024
  • Assisted 5-star hotel's social media posts and monitored online interactions through digital communication strategies
  • Coordinated visual content including infographics, flyers and other marketing materials to clarify key messages for target audience that boosted campaign click-through rates by 18%, helping clarify messaging and drive event attendance
  • Strengthened online reputation by improving online reviews across major review platforms, including TripAdvisor contributing to a 10% increase in positive review volume through guest engagement and post-stay-follow-up messages

SOCIAL MEDIA SPECIALIST

BOLD AGENCY FIU
MIAMI, FL
01.2024 - 04.2024
  • Developed content strategies for Miami Diaper Bank, boosting social media presence & online engagement
  • Created four educational reels, blog posts and designed holiday-themed posts reaching 1,100 views, 100+ likes and 30 shares, increasing awareness on diaper need in underserved communities
  • Increased social media engagement on Instagram and Facebook by 20% through compelling videos, branded graphics, and purpose-driven written content tailored to the nonprofit's mission

ASSISTANT

GLOBAL FIRST YEAR FIU
MIAMI, FL
11.2023 - 01.2024
  • Facilitated adaptation of over 300 international students at FIU, ensuring a seamless transition and high-quality support services
  • Fostered a positive and inclusive environment by engaging 50 students from diverse backgrounds creating a sense of community by organizing and leading 5+ team-building activities and strengthening peer connections
  • Improved logistical workflows for onboarding and event planning, reducing setup time by 30% and enhancing staff coordination through streamlined communication and scheduling tools

Education

Bachelor of Science - Public Relations, Advertising, And Applied Communications, Hospitality Management Track

Florida International University
Miami, FL
05.2025

Skills

  • Microsoft Office
  • Canva
  • Adobe
  • Photoshop
  • In-design
  • Capcut
  • BeeFree
  • Creativity
  • Graphics
  • Content creation
  • Communication
  • Teamwork
  • Problem solving
  • Time management
  • Critical thinking

Websites

Certification

  • Social Media Marketing, HubSpot Academy, 2025
  • Content Marketing Fundamentals, SEMrush Academy, 2025
  • Public Relations Foundations, LinkedIn Learning, 2025
  • Media Relations, Meltwater, 2025
  • Social Media Certified, HubSpot Academy, 2025
  • Marketing Research Fundamentals, SMstudy, 2024
  • SEO Fundamentals, SEMrush Academy, 2024
  • Human Subjects Research, CITI Program, 2025

Languages

  • English, Fluent in written and spoken
  • Swahili, Fluent in written and spoken

Timeline

DIGITAL SPECIALIST

BOLD AGENCY FIU
09.2024 - 12.2024

COMMUNICATIONS INTERN

THE CHEDI HOTEL
05.2024 - 07.2024

SOCIAL MEDIA SPECIALIST

BOLD AGENCY FIU
01.2024 - 04.2024

ASSISTANT

GLOBAL FIRST YEAR FIU
11.2023 - 01.2024

Bachelor of Science - Public Relations, Advertising, And Applied Communications, Hospitality Management Track

Florida International University

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Rima Al Busaidi