Summary
Overview
Work History
Education
Skills
Websites
Certification
Interests
Timeline
Babysitter
Rimi Bewtra

Rimi Bewtra

Product marketing
Los Altos Hills,CA

Summary

Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement.

Overview

26
26
years of professional experience

Work History

Vice President Solutions Marketing (K-12 solutions)

PowerSchool
10.2021 - 12.2022
  • Managed team of 15 Product Marketing leaders to define and drive Platform and solution level positioning, messaging
  • Drove company branding efforts to increase market presence and brand recognition.
  • Developed overall marketing strategy and support implementation across four departments.
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.

Director Platform Product Marketing (App Engine, Now platform)

ServiceNow
09.2018 - 01.2021
  • Drove and defined product marketing messaging and go-to-market initiatives for Now Platform Mobile and App Engine products.

Vice President of Industry and Developer Marketing

Snowflake Computing
02.2018 - 07.2018
  • Design, Develop and drive Industry go-to-market strategy and execution (Cloud Data Warehouse)
  • Initial target industries: Finance, Retail, Healthcare
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within key vertical markets and across service lines.
  • Developed overall developer marketing strategy and support implementation across three departments.


Sr. Dir: Mobile, Chatbot, App & Data Integration,

Oracle
06.2012 - 02.2018
  • Led team of 10+ product marketing leaders, drove global go-to-market campaigns for $1.5B+ product portfolio across Oracle's Conversational AI, API Management, Mobile, IoT, App & Data Integration Cloud Services
  • Directed design and execution of business transformation initiatives to drive performance, profit optimization and growth opportunities.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
  • Drove strategic improvements to enhance operational and organizational efficiencies.

Applications Strategy and Product Marketing (various roles)

Oracle Corporation
07.1998 - 05.2012
  • Led product and campaign management efforts across E-Business Suite, JD Edwards, Siebel, and Peoplesoft to target use cases, personas, and industries for Cloud and On-Premises Applications -including Procurement, Supply Chain Management, Product Lifecycle Management, Master Data Management, Mobile, Customer Experience, Integration, & Cloud Architecture.
  • Updated social media platforms with latest news and corporate details.
  • Monitored trends in social media, industry, and competitive landscape to create new material.
  • Identified appropriate marketing channels and target customers for campaigns.

Industry Marketing Manager

FUJITSU (GLOVIA International)
07.1996 - 07.1998
  • Developed content & messaging for GLOVIA ERP solution targeting key industries: telecommunications, engineering and construction, and industrial manufacturing.

Education

MBA-International Business -

Pepperdine University
06.1996

US Embassy, Foreign Commercial services
06.1996

Bachelor of Arts, Sociology and Business/Economics -

University of California
12.1991

Skills

  • Product & Solution Positioning & messaging
  • Customer Advocacy
  • Developer Marketing
  • Product Launch Planning & Execution
  • Campaign & Demand Generation
  • Sales Education & Enablement
  • Digital & Social media marketing
  • Cross-Functional Team Leader
  • Coaching and Mentoring

Certification

  • Product Marketing Alliance Institute -
  • Positioning, Messaging Fundamentals, 03/01/23
  • Sales Enablement Fundamentals, 03/01/23

Interests

Past President and current Board of Directors member- Foothill-DeAnza College Foundation, Cupertino, CA

Current mentor, advisor to Science and Learning Institute (SLI at Foothill Community College)

Timeline

Vice President Solutions Marketing (K-12 solutions)

PowerSchool
10.2021 - 12.2022

Director Platform Product Marketing (App Engine, Now platform)

ServiceNow
09.2018 - 01.2021

Vice President of Industry and Developer Marketing

Snowflake Computing
02.2018 - 07.2018

Sr. Dir: Mobile, Chatbot, App & Data Integration,

Oracle
06.2012 - 02.2018

Applications Strategy and Product Marketing (various roles)

Oracle Corporation
07.1998 - 05.2012

Industry Marketing Manager

FUJITSU (GLOVIA International)
07.1996 - 07.1998

MBA-International Business -

Pepperdine University

US Embassy, Foreign Commercial services

Bachelor of Arts, Sociology and Business/Economics -

University of California

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