Summary
Overview
Work History
Education
Skills
Timeline
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Rinisha Jha

Hayward,CA

Summary

Results-driven Event Marketing Leader with 12+ years of experience generating quantifiable ROI through strategic event marketing, demand generation, and customer advocacy programs. Proven track record of developing high-impact event strategies that directly connect to pipeline growth and revenue outcomes across SaaS platforms. Expert in building and managing high-performing teams while establishing strong cross-functional partnerships to maximize marketing ROI.

Overview

12
12
years of professional experience

Work History

HEAD OF CORPORATE EVENTS

Obsidian Security
03.2023 - Current
  • Architected comprehensive annual global event plan that demonstrably increased sales funnel progression, resulting in higher acquisition rates and accelerated conversions
  • Orchestrated strategic third-party event sponsorship program based on ROI analysis, maximizing impact on target audiences while optimizing marketing investment
  • Engineered event measurement framework that quantified event contribution to pipeline generation, demonstrating 4.2x ROI on event investments
  • Devised scalable post-event follow-up processes that increased lead conversion rates by 32% and shortened sales cycles
  • Spearheaded company's inaugural conference with 96% customer attendance and 93% customer satisfaction rating
  • Cultivated and mentored high-performing team of event marketers, establishing clear KPIs aligned with business objectives
  • Fostered close partnerships with sales leadership to design event strategies directly tied to pipeline targets and revenue goals

HEAD OF CUSTOMER MARKETING

Dialpad Inc.
05.2022 - 02.2023
  • Orchestrated field marketing initiatives that exceeded acquisition targets by 30% QoQ across multiple B2B business lines, directly contributing $5.8M to pipeline
  • Pioneered field marketing measurement methodology enabling cumulative lift analysis, identifying which tactics delivered highest ROI for resource allocation
  • Championed Customer Advisory Board events with measurable outcomes: 85% of participating accounts increased annual spend by an average of 32%
  • Formulated regional field marketing playbooks that standardized execution while allowing for localization, improving campaign performance by 27%
  • Nurtured cross-functional partnerships between marketing, sales, and product teams to ensure alignment on event objectives and messaging

CHIEF OF STAFF, GM OF NORTH AMERICA SALES

Twilio Inc.
03.2021 - 05.2022
  • Harmonized sales and field marketing objectives through data-driven frameworks, resulting in 23% increase in marketing-influenced pipeline
  • Designed ROI reporting dashboard using Salesforce and Tableau that tracked field marketing contribution to revenue, demonstrating 4.1x return on program investments
  • Restructured resource allocation for regional field marketing activities based on customer lifetime value analysis, improving overall marketing ROI by 18%
  • Instituted measurement framework for field marketing activities that quantified impact on deal size, sales velocity, and win rates

HEAD OF FIELD MARKETING

LiveRamp Inc.
12.2018 - 03.2021
  • Propelled field marketing team in executing multi-channel demand generation campaigns that delivered $12M in measurable ROI
  • Crafted strategic regional event marketing plan that increased pipeline velocity by 35% and decreased cost-per-opportunity by 27%
  • Administered $8M annual event budget, implementing ROI-based optimization that improved program performance by 22%
  • Architected ABM field marketing playbook for top 100 accounts, resulting in 42% of target accounts progressing to opportunity stage
  • Established attribution model for field marketing activities, demonstrating field marketing's contribution to 31% of annual revenue
  • Cultivated and mentored team of 5 field marketing managers, establishing clear performance metrics and career development plans

SENIOR DIRECTOR GLOBAL EVENTS

RingCentral Inc.
12.2016 - 12.2018
  • Championed field marketing and ABM programs that consistently delivered 3.8x ROI on $15M annual investment
  • Engineered data-driven framework for measuring third-party event performance, optimizing spending to focus on highest-ROI activities
  • Pioneered inaugural ConnectCentral event delivering 10x LTV ROI, generating $30.5M in lifetime value from $3M investment
  • Formulated regional field marketing strategies for key verticals, resulting in 45% higher conversion rates for targeted segments
  • Instituted event marketing KPIs aligned with revenue objectives, demonstrating direct contribution to 22% of new business pipeline
  • Orchestrated and led team of 7 event marketers, developing scalable processes and best practices across global regions

DIRECTOR OF EVENTS

DocuSign Inc.
06.2013 - 12.2016
  • Restructured $7M events budget through ROI analysis, reallocating resources to programs with highest revenue impact
  • Spearheaded regional field marketing approach for 120+ annual events, increasing attendee-to-opportunity conversion rate by 31%
  • Negotiated third-party sponsorship strategy generating over $700K in additional funding while maintaining strategic focus
  • Designed measurement framework for field marketing ROI across different event types, identifying optimal program mix
  • Executed field marketing presence at Dreamforce that generated highest ROI of any annual marketing investment (5.3x return)
  • Fostered and mentored team of 4 event specialists, creating standardized processes for event execution at scale

Education

BBA - Marketing

San Jose State University
San Jose, CA

Skills

  • Field Marketing Strategy & Execution
  • Event ROI Measurement & Optimization
  • Pipeline Generation & Acceleration
  • Account-Based Marketing (ABM)
  • Multi-Channel Campaign Development
  • Customer Advocacy
  • Investment Analysis & Budget Optimization
  • Cross-Functional Team Leadership

Timeline

HEAD OF CORPORATE EVENTS

Obsidian Security
03.2023 - Current

HEAD OF CUSTOMER MARKETING

Dialpad Inc.
05.2022 - 02.2023

CHIEF OF STAFF, GM OF NORTH AMERICA SALES

Twilio Inc.
03.2021 - 05.2022

HEAD OF FIELD MARKETING

LiveRamp Inc.
12.2018 - 03.2021

SENIOR DIRECTOR GLOBAL EVENTS

RingCentral Inc.
12.2016 - 12.2018

DIRECTOR OF EVENTS

DocuSign Inc.
06.2013 - 12.2016

BBA - Marketing

San Jose State University

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