Summary
Overview
Work History
Education
Skills
Pronouns
Timeline
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Rinisha Jha

Rinisha Jha

Hayward ,Ca

Summary

Go-to-Market Sales, Customer, and Field Marketing Executive with a track record of achieving double-digit growth. Creative and strategic delivery of integrated customer marketing programs that include events to GTM campaigns. Team builder and clear communicator with strong problem solving and planning skills.


Overview

11
11
years of professional experience

Work History

Head of Customer Marketing and Events

Obsidian Security
01.2023 - Current
  • Drove global demand generation strategy and execution across multiple channels, overseeing budget management, forecasting, and growth planning
  • Enhanced customer engagement by 30% within 6 months through a targeted marketing strategy and innovative event planning initiatives
  • Designed an Account-Based Marketing strategy to ensure consistent follow-up and engagement
  • Spearheaded global marketing plan that expands Obsidian's reach to champion adoption and foster deeper usage, while showcasing the value of Obsidian's platform
  • Launch of the company’s first conference with 96% customer attendance
  • Leveraged data and analytics to make informed decisions and drive business improvements
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue ~$2Mil

Sr. Director Customer Marketing

Dialpad
01.2022 - 01.2023
  • Oversaw the customer marketing team in creating customer marketing strategies that amplify customer voice and success
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Implemented new measurement methodology for ongoing loyalty programs, allowing for cumulative lift analysis
  • Exceed acquisition targets across G2, Trust Radius, PeerInsights with over 1000+ reviews
  • Built team that redesigned customer advocacy program, including scaling global reference program
  • Executed successful CAB, representing the top 20% of the customer base in person after 2 years

Chief of Staff

Twilio
01.2020 - 01.2022
  • Enabled the NAMER Sales team as a driving factor in the sales organization's core goals and strategic priorities
  • Defined, support, owned the NAMER organization’s operating rhythms
  • Created long-term and short-term project plans and programs; allocating resources leading to cross-functional alignment
  • Implemented Customer Success Stories Spiff, resulting in 50+ submissions to raise brand awareness
  • Launched ISV GTM Build Partner Portal piloted and launched to drive customer use cases and partner synergies
  • Operates with integrity and is capable of handling confidential or sensitive information
  • Led cross-functional teams to foster collaboration and enhance organizational alignment.

Head of Field Marketing

LiveRamp
01.2018 - 01.2020
  • Managed US Marketing team responsible for global integrated, multi-channel demand generation campaigns, events, roadshows, and multi-customer (CAB, EBC, and 1:1 ABM) briefings
  • Built a strategic, measurable campaign plan model to drive qualified leads to sales teams generating $12M in ROI
  • Accountable for customer engagement and organic growth driving revenue, brand loyalty, and advocacy
  • Launched inaugural “Ramp Champs” customer awards, which generated $7M in revenue
  • Built event strategy, including overhauling and growing the company's main user event and creating repeatable event plans
  • Demonstrated 18.5% YoY engagement growth and diversity of speaker’s bench, which represented 161 speakers in FY’21
  • Excellence at high touch, white glove VIP/Exec level experiences

Sr. Director of Strategic Events

RingCentral, Inc.
01.2016 - 01.2018
  • Led upmarket strategic corporate events and account-based marketing programs
  • Responsible for a yearly budget of $15M
  • Debuted inaugural RingCentral-branded ConnectCentral event: 10x LTV ROI with $3M in spend and $30.5 million in LTV from attendance
  • Introduced “Developer Days” for pre-event training and educational certification labs
  • Scoped, planned, and executed Executive Summits, “dine-around” C-level programs, and Executive Briefing Centers
  • Designed an annual global event marketing strategy to drive scalable events and impact RingCentral business objectives
  • Expanded customer reference pipeline to convert NPS to customer advocates for reviews, references, content, speaking engagements, and webinars
  • Helped RingCentral move into the Gartner MQ leader quadrant with strong references and a Gartner Peer Insights customer review strategy
  • Launched customer surveys, business continuity surveys, product surveys, and others to help increase customer voice

Director of Events

DocuSign
01.2014 - 01.2016
  • Spearheaded event marketing strategy deployed globally across all events and audiences to improve scalability of events and their impact on DocuSign customers and business objectives
  • Managed and optimized $7M+ events budget to support global sales opportunities, including strategy to extend events into year-round engagement programs
  • 120+ events in 2015, ranging from intimate 30-person C-level events to experiential presence at Dreamforce (13K attendees)
  • Successfully collaborated across teams and roles to develop internal and external events from concept to content, including SKO, CAB, and 3rd Party Events
  • Worked directly with DocuSign’s strategic partners to create and execute “GTM” plans
  • Annual User Conference “MOMENTUM: Executed a fifteen-city road show and annual user conference to successfully maximize engagement, enhance brand, generate leads, and drive sales-qualified leads
  • Generated over $700k in sponsorship dollars to supplement and extend the marketing budget

Education

Bachelor of Arts - Marketing

San Jose State University

Skills

  • GTM planning/execution
  • Customer advocacy marketing
  • Problem-solving abilities
  • Product positioning
  • Campaign management
  • Sales enablement
  • Multichannel marketing
  • KPI tracking
  • Brand promotion
  • CRM management
  • Customer segmentation
  • Project management
  • Strategic planning
  • Customer acquisition
  • Marketing analytics
  • Budgeting and allocation 

Pronouns

she/her

Timeline

Head of Customer Marketing and Events

Obsidian Security
01.2023 - Current

Sr. Director Customer Marketing

Dialpad
01.2022 - 01.2023

Chief of Staff

Twilio
01.2020 - 01.2022

Head of Field Marketing

LiveRamp
01.2018 - 01.2020

Sr. Director of Strategic Events

RingCentral, Inc.
01.2016 - 01.2018

Director of Events

DocuSign
01.2014 - 01.2016

Bachelor of Arts - Marketing

San Jose State University

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Rinisha Jha