Rishikesh Velanati
Summary
Adept at fostering client relationships and optimizing customer experiences, I leveraged Adobe Experience Platform and SQL expertise at Bringwise LLC to enhance marketing campaigns and data integrity. My collaborative approach and proficiency in data analysis and journey optimization have driven significant improvements in customer engagement and data management processes. Skilled in Adobe Campaign for orchestrating and automating marketing campaigns across email, SMS, web, and social media channels, ensuring a consistent and tailored customer journey. Utilized AJO and AEP to enable real-time decision-making, delivering personalized content and offers to customers based on behavior, preferences, and engagement history.
Overview
5
5
years of professional experience
Work History
AEP Engineer
Bringwise LLC
08.2022 - Current
- Established strong working relationships with clients through exceptional communication skills, fostering trust and collaboration.
- Seamlessly integrated AJO with AEP to leverage customer data and insights in real-time, optimizing marketing campaigns and enhancing customer experiences by delivering more relevant and timely interactions.
- Implemented AJO to manage and optimize the entire customer lifecycle, from acquisition and onboarding to retention and re-engagement, ensuring customers receive the right messages at each stage.
- Utilized CRM systems to track and analyze customer interactions across multiple touchpoints, providing actionable insights that enhanced personalized marketing efforts.
- Proficient in mapping out end-to-end customer journeys using AJO, ensuring that every interaction is strategically planned and aligned with customer expectations and business goals.
- Utilized AEP's Profile Service to create unified customer profiles, integrating data from multiple channels to provide a comprehensive view of each customer.
- Utilized AEP's Profile Service to create unified customer profiles, integrating data from multiple channels to provide a comprehensive view of each customer.
Data Engineer
3one Technologies
06.2020 - 07.2021
- Collaborated on ETL (Extract, Transform, Load) tasks, maintaining data integrity and verifying pipeline stability.
- Fine-tuned query performance and optimized database structures for faster, more accurate data retrieval and reporting.
- Enhanced data quality by performing thorough cleaning, validation, and transformation tasks.
- Streamlined complex workflows by breaking them down into manageable components for easier implementation and maintenance.
- Designed and developed robust ETL pipelines using SSIS to extract data from various sources, transform data and load into target systems, improving data accuracy and availability. Automated SSIS package deployments using SQL Server Agent.
- Designed and normalized database schemas according to business requirements, creating efficient and scalable data models to support application development and data analysis.
- Ensured data quality and consistency through automated data validation and cleansing processes, maintaining high standards of data integrity.
Education
Master of Science - Information Science
Trine University
Angola, IN05-2023
Skills
- Adobe Experience Platform
- Data Ingestion
- Journey Optimizer
- RT-CDP
- SQL
- Python Scripting
- Segmentation Engine
- Databricks
- Adobe Analytics
- Data analysis
Timeline
AEP Engineer
Bringwise LLC
08.2022 - Current
Data Engineer
3one Technologies
06.2020 - 07.2021
Master of Science - Information Science
Trine University
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