Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

RISHI PATEL

E-Commerce Brand Marketing & Growth Expert
Los Angeles,CA

Summary

Amazon Seller Central & Vendor Central, Shopify & Walmart Sales & Marketing Expert with 10+ years building all aspects of Amazon direct-to-consumer E-commerce business in Premium Beauty, Supplements & Lighting categories. Responsible for managing all aspects of Amazon Channel, Dashboard, AMS Marketing Strategy/Execution, Deal Scheduling, Support, Logistics/Forecasting, Reviews, International Expansion Strategy, Product Development, and all Digital/Social & Organic Media Marketing efforts to Launch and Rank on Amazon. Expert at Amazon SEO, AMS/PPC management, Display & TV Advertising. Experience driving external traffic from Meta, Google & Taboola to custom Landing Page funnels to Boost Keyword Ranking & Scale Impressions fast. Drove +140% revenue growth & +230% increase traffic YOY. Experience managing $100k+/month Amazon budgets and $1.6M+/month in Sales.

Overview

11
years of professional experience

Work History

Guthy|Renker

Amazon Channel Manager
10.2022 - Current

Job overview

  • Oversee all aspects of Amazon Channel for CrepeErase (Vendor Central) + Smileactives (Seller Central)
  • Main point of contact for Amazon Rep, Sponsored Ads/DSP Agency, Creative Agency.
  • Boosted marketing, reviewed pricing strategies and expanded marketing channels to increase sales revenue.
  • Developed solid working knowledge of products to understand benefits to potential customers.
  • Synthesized business operations to make strategic recommendations on go-to-market and potential coverage models.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies including Subscribe & Save.
  • Managed revenue models, process flows and logistic operations support.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

Chromadex Corp (NASDAQ: CDXC)

Digital Marketing Specialist
03.2019 - 04.2020

Job overview

  • Amazon Seller Central Management
  • (USA/Canada/UK/Japan/Italy/France/Spain/Germany)
  • Amazon PPC Advertising Growth.
  • Keyword Tracking & Organic Rank Optimization.
  • Retention Strategy & Review Emails.
  • Storefront & A+ Content Creation (Enhanced Brand Content).

LITEBOX LLC

Founder
05.2013 - 09.2019

Job overview

  • Product Development, Branding, Launch & Growth.
  • Manufacturing, Logistics/Freight Forwarding.
  • Sell-through Forecasting & Supply-Chain Management.
  • SEO & Listing Conversion Rate Optimization (Shopify & Amazon)
  • Facebook/Instagram & Google Shopping Ads
  • Influencer & Affiliate Program
  • Skills
  • Direct to Consumer Digital Advertising
  • Product Development & Branding
  • Amazon Sponsored Products Advertising
  • Amazon Marketing Services (AMS)
  • Google Adwords & Google Shopping Campaign Management
  • Amazon Keyword Research & Keyword Tracking Implementation
  • Competitor Research & Listing Optimization
  • Retention Strategy & Review Emails
  • Landing Pages
  • Social Media Management & Influencer Marketing

Education

California State University Fullerton (CSUF)

Bachelor's Degree from Entrepreneurial and Small Business Operations

Skills

    Amazon Seller Central & Vendor Central

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Timeline

Amazon Channel Manager

Guthy|Renker
10.2022 - Current

Digital Marketing Specialist

Chromadex Corp (NASDAQ: CDXC)
03.2019 - 04.2020

Founder

LITEBOX LLC
05.2013 - 09.2019

California State University Fullerton (CSUF)

Bachelor's Degree from Entrepreneurial and Small Business Operations

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