Hi, I’m
RISHI PATEL
E-Commerce Brand Marketing & Growth Expert
Los Angeles,CA
Summary
Amazon Seller Central & Vendor Central, Shopify & Walmart Sales & Marketing Expert with 10+ years building all aspects of Amazon direct-to-consumer E-commerce business in Premium Beauty, Supplements & Lighting categories. Responsible for managing all aspects of Amazon Channel, Dashboard, AMS Marketing Strategy/Execution, Deal Scheduling, Support, Logistics/Forecasting, Reviews, International Expansion Strategy, Product Development, and all Digital/Social & Organic Media Marketing efforts to Launch and Rank on Amazon. Expert at Amazon SEO, AMS/PPC management, Display & TV Advertising. Experience driving external traffic from Meta, Google & Taboola to custom Landing Page funnels to Boost Keyword Ranking & Scale Impressions fast. Drove +140% revenue growth & +230% increase traffic YOY. Experience managing $100k+/month Amazon budgets and $1.6M+/month in Sales.
Overview
11
years of professional experience
Work History
Guthy|Renker
Amazon Channel Manager
10.2022 - Current
Job overview
- Oversee all aspects of Amazon Channel for CrepeErase (Vendor Central) + Smileactives (Seller Central)
- Main point of contact for Amazon Rep, Sponsored Ads/DSP Agency, Creative Agency.
- Boosted marketing, reviewed pricing strategies and expanded marketing channels to increase sales revenue.
- Developed solid working knowledge of products to understand benefits to potential customers.
- Synthesized business operations to make strategic recommendations on go-to-market and potential coverage models.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies including Subscribe & Save.
- Managed revenue models, process flows and logistic operations support.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Chromadex Corp (NASDAQ: CDXC)
Digital Marketing Specialist
03.2019 - 04.2020
Job overview
- Amazon Seller Central Management
- (USA/Canada/UK/Japan/Italy/France/Spain/Germany)
- Amazon PPC Advertising Growth.
- Keyword Tracking & Organic Rank Optimization.
- Retention Strategy & Review Emails.
- Storefront & A+ Content Creation (Enhanced Brand Content).
LITEBOX LLC
Founder
05.2013 - 09.2019
Job overview
- Product Development, Branding, Launch & Growth.
- Manufacturing, Logistics/Freight Forwarding.
- Sell-through Forecasting & Supply-Chain Management.
- SEO & Listing Conversion Rate Optimization (Shopify & Amazon)
- Facebook/Instagram & Google Shopping Ads
- Influencer & Affiliate Program
- Skills
- Direct to Consumer Digital Advertising
- Product Development & Branding
- Amazon Sponsored Products Advertising
- Amazon Marketing Services (AMS)
- Google Adwords & Google Shopping Campaign Management
- Amazon Keyword Research & Keyword Tracking Implementation
- Competitor Research & Listing Optimization
- Retention Strategy & Review Emails
- Landing Pages
- Social Media Management & Influencer Marketing
Education
California State University Fullerton (CSUF)
Bachelor's Degree from Entrepreneurial and Small Business Operations
Skills
Amazon Seller Central & Vendor Central
FB/Instagram & Google/Youtube Ads
Excel & MS Word (Google Drive)
MailChimp (Auto Email Sequencing)Helium10 Suite (Keyword Optimization)
JungleScout (Data Mining)ZonPages (Landing Page for FB Ads)SnagShout (Keyword Ranking)JumpSend (Keyword Ranking)Click Funnels (Landing Pages)GRAMTO (Instagram Management)Merchant Words (Keyword Expansion)Taboola AdvertisingClickUp/Wrike
Timeline
Amazon Channel Manager
Guthy|Renker
10.2022 - Current
Digital Marketing Specialist
Chromadex Corp (NASDAQ: CDXC)
03.2019 - 04.2020
Founder
LITEBOX LLC
05.2013 - 09.2019
California State University Fullerton (CSUF)
Bachelor's Degree from Entrepreneurial and Small Business Operations