Results-driven, client-centric sales and merchandising leader with a track record of exceeding goals across Wholesale, Ecommerce and Brick-and-Mortar channels.
Overview
21
21
years of professional experience
Work History
Director of Sales
Jennifer Zeuner Jewelry
01.2018 - Current
Head wholesale division for Jennifer Zeuner Jewelry (Majors and ~200 Specialty Stores); consistently achieving financial and distribution goals for the company (+20% YOY during my tenure)
Drive expansion online and in stores for key major accounts (Neiman Marcus/Bergdorf, Saks, Shopbop, Nordstrom and Bloomingdale's) by analyzing data and implementing strategic action plans to grow the business
Successfully expanded specialty boutique business by 30% over two years; created demand for trade-shows, market appointments, trunk shows and stock shows to drive sales and increase brand awareness
Own product framework for wholesale; influence product direction by bringing sales data and customer feedback to the design team to meet the needs of wholesale accounts
Leverage relationships to pitch and win new accounts: Nordstrom, Bloomingdale’s, Anthropologie, Curateur and Good Morning America; manage the entire sales cycle from initial conversations through contract negotiations
Senior Account Executive/Merchandiser
BAUBLEBAR
11.2014 - 03.2017
Responsible for the sales and distribution growth strategy for BaubleBar’s Wholesale division in order to deliver maximum sales growth and exceed company financial objectives
Instrumental in launching BaubleBar’s Wholesale division starting with the launch of Nordstrom and building to ~$8m business over three years
Travel onsite to present assortment and sales strategies to senior leaders (Nordstrom, DSW, QVC and Bloomingdale’s) resulting in strategic partnerships for BaubleBar’s In-Store presence and Omnichannel expansion
Built and developed strong relationships with retailers and all internal cross functional partners including Design, Buying, Sourcing, Marketing, and Operations
Project managed all new partner launches including project plan, merchandising strategies, marketing/social media plans, in-store experience and operations (Nordstrom, Bloomingdale’s, QVC and DSW)
Managed and coached a sales team of three direct reports
Ecommerce Senior Merchandiser
ANN INC
11.2010 - 11.2014
Responsible for Loft Ecommerce Tops division growth and performance; exceeded financial objectives for four consecutive years (~$100m business)
Used web analytics tools (Magento) to monitor, analyze and report on key Ecommerce metrics, identifying areas for improvement and actioning changes to drive sales and customer satisfaction
Worked closely with multiple departments including brand marketing, supply chain, planning, and finance to optimize the Ecommerce business; facilitated communication and alignment between teams to achieve business objectives
Partnered with the planning team to develop seasonal plans, manage open-to-buy and identify opportunities to exceed financial goals
Created an online exclusive assortment for each category to expand trends and support marketing representing 30% of the business (~$30m)
Managed a team of three direct reports
Buyer
Liz Claiborne Inc, Juicy Couture
03.2006 - 10.2010
Drove buying and merchandising strategies in order to meet sales and profitability goals for 73 stores
Played an integral part in building seasonal line architecture and line edits to ensure retail store needs were met from a product, price, margin, trend and competitive perspective
Led visual directives, promotional and key item strategies to communicate trends and big ideas to the customer
Partnered with marketing and PR teams to plan promotional calendar, marketing plans, seasonal mailers and in-store events
Worked closely with external vendors to ensure proper buying/execution of licensed products (footwear, sunglasses, watches, and fragrance); organized vendor training seminars and created product knowledge selling tools
Awarded Juicy Couture Entrepreneur of the Year for driving the successful launch and performance of Bird by Juicy Couture in 2009
Men’s Buyer
Mexx USA
09.2005 - 03.2006
Responsible for buying and merchandising Men’s Apparel for 11 stores with annual sales of $5m
Worked with the design and production team abroad to develop a US exclusive assortment to fulfill the needs of the American client, ultimately representing 60% of US assortment
Senior Assistant Buyer
Bloomingdale's
09.2002 - 03.2004
Responsible for contemporary sleepwear department including: open-to-buy, assortment decisions, monthly forecasting and negotiating markdown allowance
Education
Bachelor of Science - Retail Management
Syracuse University
Syracuse, NY
Skills
Proficient in: Microsoft Office, Shopify, Slack, FulfilIO, Asana, AirTable, Joor, Nuorder, Faire, Canva and EDI