Riste Tanev
Marketing & Growth Strategist
Skopje, North Macedonia
Summary
Marketing & Growth Strategist | Turning Strategy into Action
I help businesses build sustainable growth through Lead and Demand Generation, Sales, Marketing, and Business Development.
With a structured yet adaptable approach, I design custom playbooks and systems that align marketing efforts with business goals that attract leads, ensuring measurable impact and long-term success.
How I Drive Growth
- Strategic Marketing – Crafting and executing marketing strategies that enhance visibility and drive conversions.
- Lead & Demand Generation – Developing targeted outreach and engagement campaigns to attract and retain the right clients.
- Brand & Business Development – Strengthening brand positioning while identifying new expansion opportunities.
- Data-Driven Decision Making – Leveraging market insights to refine strategies and stay ahead of industry shifts.
By combining practical execution with strategic foresight, I help businesses scale efficiently and achieve meaningful results.
Overview
7
7
years of professional experience
24
24
years of post-secondary education
2
2
Certifications
1
1
Language
Work History
Head of Marketing
mozok GmbH
09.2022 - 04.2025
- Built and executed custom lead generation system playbooks to drive scalable growth.
- Improved lead generation efforts by implementing targeted inbound & outbound marketing strategies that attracted high-quality prospects.
- Developed AI-driven marketing strategies to optimize targeting, engagement, and conversions.
- Ran successful LinkedIn & email campaigns, generating high-quality B2B leads.
- Wrote high-converting copy and managed content, branding, and automation.
- Guided demand generation efforts using AI tools to boost precision and impact.
Account Executive
Axellero
01.2022 - 08.2022
- Lead Generation: Ran successful LinkedIn & email campaigns, generating high-quality leads.
- Business Development: Helped B2B clients scale with tailored software solutions.
- Client Success: Matched businesses with bespoke tech strategies to drive growth.
Lead & Demand Generation B2B Specialist
IMA
10.2021 - 01.2022
- Lead Generation: Ran LinkedIn & email campaigns, filling sales pipelines with qualified leads.
- Demand Generation: Built and executed targeted prospecting strategies to drive engagement.
- Business Development: Designed and implemented a B2B Demand Generation System, LinkedIn, email tools, and CRM. Market Research:
- Defined niche segments & buyer personas to improve conversion rates.
Consultant/Lead Generation
Solutionade
05.2020 - 05.2021
- Lead & Demand Generation: Designed and executed LinkedIn & email outreach campaigns, generating high-quality leads.
- Market Research: Identified niche segments and key decision-makers for targeted outreach.
- Consulting: Advised businesses on optimizing lead generation strategies, CRM integration, and sales automation.
House Sales Associate
FULM Savings
12.2017 - 05.2018
- Client Relations: Advised private clients on financial products and loan options. Sales & Promotion: Promoted banking services, acquiring new customers and maintaining relationships.
- Financial Analysis: Assessed clients' financial status to provide tailored loan solutions.
- Customer Support: Ensured a smooth application process by analyzing and processing client requests.
Education
Marketing & Marketing Management
Goce Delchev University
Shtip - North Macedonia 04.2001 - Current
Certification
Digital Marketing Professional, Galeksia, 12/20
Timeline
Head of Marketing
mozok GmbH
09.2022 - 04.2025
Account Executive
Axellero
01.2022 - 08.2022
Lead & Demand Generation B2B Specialist
IMA
10.2021 - 01.2022
Consultant/Lead Generation
Solutionade
05.2020 - 05.2021
House Sales Associate
FULM Savings
12.2017 - 05.2018
Marketing & Marketing Management
Goce Delchev University
04.2001 - Current
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