Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Languages
Timeline
Generic
Rita Covington

Rita Covington

Miami,FL

Summary

Focused Account Executive with 15+ years in sales-driven environments, including fundraising and development initiatives. Skilled at generating net new business, cultivating C-Suite relationships, closing contracts, and managing existing accounts to maximize revenue and donor engagement. Experienced in marketing accounts, cold calling, lead generation, and executing fundraising campaigns. Adept at explaining complex concepts clearly, providing excellent customer service, and handling client or donor concerns professionally. Proficient in Salesforce CRM and Carta for tracking progress, forecasting goals, and identifying opportunities. Reliable, detail-oriented, and results-driven, with a proven ability to build lasting partnerships.

Overview

22
22
years of professional experience

Work History

Inside Sales Representative

National Real Estate Investments
04.2024 - 07.2025
  • Qualifying and generating new leads by cold calling while analyzing properties and negotiating contracts based on buying guidelines.
  • Research Probate leads by reaching out to legal representatives about selling vacant properties.
  • Develop Mail marketing, cold calling, and drip campaigns within our internal CRM for potential clients.
  • Built and analyzed a list of absentee as well as tax-delinquent properties for Net new business campaign efforts.
  • Acted as a liaison between buyers and sellers to ensure the proper experience was adhered to throughout the sales process.

Account Executive

RICOMA
10.2018 - 10.2023
  • Secured $1Millionin annual donations through individual, corporate, and foundation partnerships.
  • Developed and executed campaigns that increased donor retention by 60% year-over-year.
  • Led special events and initiatives that raised $1Million annually while enhancing community engagement.
  • Collaborated with program teams to create compelling case statements, resulting in a 50% increase in major gifts.
  • Implemented donor stewardship strategies, including personalized communications and recognition programs, improving long-term engagement.
  • Established new donor relationships in [region/market], generating $ 300,000 in new contributions.
  • 50-100 cold calls daily to prospective B2B/B2C Sales C suite/level executives to hunt and approach the sales processes with an ability to create, grow and manage a book of business for current and future sales prospects.
  • Consistently surpassing monthly revenue goals by 20% while also achieving annual revenue targets exceeding 2.3 million year over year.
  • Negotiated agreements with clients for pricing and logistics.
  • Keep internal CRM up-to-date and record various interactions to allow proper follow ups with prospective clients.
  • Maintain constant communication with prospective clients for follow ups in the sales process.
  • Own your own pipeline of clients and manage the sales process from end to end: client discovery through negotiation and closing.
  • Demonstrate the usage of our products at Tradeshows or virtual demos to guide customers in the research and decision-making process.
  • Used consultative sales strategies to effectively overcome client objections and maximize sales activity.
  • Maintained updated knowledge of changing industry, standards and trends related to accounts.
  • Identified lucrative leads, built relationships with new clients and upsold services.

Account Manager

Knight Capitol Funding
01.2016 - 03.2018
  • Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
  • Completed monthly sales audit reports and expense reports.
  • Developed strategic growth plans for new and existing customers.
  • Generated sales audit reports to track and review performance.
  • Built and maintained productive relationships with customers and internal partners.
  • Developed and maintained important revenue-generating client relationships and maintained high customer satisfaction levels.
  • Identified and met potential customers and maximized referral potential.
  • Made outbound follow-up calls to existing customers via telephone and email to maintain and grow partnerships.
  • Ensured the company meets revenue and profit goals.
  • Developed, proposed, executed, audited, optimized, and reported on business development goals.
  • Spotted trends and identified ways to increase sales performance outside of current revenue streams.

Project Manager

ProTransloting
08.2013 - 12.2015
  • Determined project staffing needs and led resource management.
  • Focused on project monitoring and management by developing forecasts and tracking expenses.
  • Forecasted, scheduled, and monitored project timelines, personnel performance, and cost efficiency.
  • Created project plans with established timelines, assigned to appropriate teams, and managed workflow throughout construction.
  • Made changes to project scope and cost and implemented the most effective change management processes to keep the project up-to-date.
  • Created team objectives and roles with specific goals outlined for each individual.
  • Identified needs and coordinated resource allocation to deliver quality standards on time and within budget.
  • Built and established strong partnerships with teams, vendors, and contractors.
  • Prepared cost estimates for projects of varying sizes.
  • Modified project plans when needed to better align with organizational objectives.
  • Established project budgets and tracked expenditures.

Senior Investment Manager

Wells Forgo Home Mortgage
10.2003 - 03.2011
  • Participated in the development and delivery of proposals to prospective new client relationships.
  • Established and maintained quality strategic client relationships to deliver responsive client service and enhance new business opportunities.
  • Contributed to investment presentations delivered to institutional and wealth management clients.
  • Analyzed investment performance, portfolio attributes, benchmark composition, and performance attribution to assess the role and fit of investment strategies.
  • Prepared and presented research and recommendations on stock market trends and economic forecasts to assist with making informed portfolio decisions.
  • Summarized investment strategies and performance results with internal and external customers across the continuum of investment management delivery channels.
  • Met with prospective investment managers to evaluate manager staff, investment processes, operational competency, and compliance and legal framework.
  • Evaluated existing, externally-managed company portfolios by monitoring and analyzing the capabilities of funded investment managers.
  • Monitored more than 20 investor client relationships to deliver exceptional service.

Education

Bachelor of Arts - Psychology

University of Phoenix
Tempe, AZ
06.2012

High School Diploma - undefined

MT Tabor Highschool
06.1995

Skills

  • Hunt for New CSuite level Executives
  • Schedule and conduct regular donor interactions
  • Cultivate strategic relationships and develop strategies to drive new and increased contributions for Industrial Industries
  • Cold Outreach Initiatives for Net New Sales
  • Utilize Carta to track donor activity, forecast fundraising goals, and identify giving potential
  • B2B/B2C Strategic Sales Initiatives
  • Plan and execute fundraising events to engage current donors and attract new supporters
  • Persuasive Negotiation Skills
  • Revenue Generation
  • Sales Management Expertise
  • Contract Negotiation
  • Networking Events
  • Strong Presentation Skills
  • Managing Client Relationships
  • Lead Development
  • Pipeline Management
  • Computer Skills
  • Supervision & Leadership
  • Salesforce

Accomplishments

  • Toastmasters (2003-2010)
  • Tuberous Sclerosis Alliance (1999-Current)

Affiliations

  • Toastmasters

Languages

English
Native or Bilingual

Timeline

Inside Sales Representative

National Real Estate Investments
04.2024 - 07.2025

Account Executive

RICOMA
10.2018 - 10.2023

Account Manager

Knight Capitol Funding
01.2016 - 03.2018

Project Manager

ProTransloting
08.2013 - 12.2015

Senior Investment Manager

Wells Forgo Home Mortgage
10.2003 - 03.2011

High School Diploma - undefined

MT Tabor Highschool

Bachelor of Arts - Psychology

University of Phoenix

Similar Profiles

CREATE PROFILE