Rita Ha
Reston,USA
Summary
Results-driven sales management professional known for high productivity and efficient task completion. Skilled in strategic planning, relationship management, and team leadership. Excel in communication, negotiation, and problem-solving to achieve sales targets and business growth.
Overview
35
35
years of professional experience
Work History
Senior Director, Channel Sales – Public Sector and East
F5, Inc.
Reston, VA
02.2020 - Current
- Lead channel strategy and execution for public sector and east enterprise partner teams, contributing significant revenue growth in both sectors
- Trusted business partner to sales and channel leadership with strong understanding of business and developing initiatives to achieve business goals
- Develop strong top to bottom relationships throughout the partner organization and gain mindshare
- Recruit and develop a high performing public sector and east channel team
- Spearhead channel initiatives to align F5’s solutions with strategic partner go to market initiatives resulting in partner sourced opportunities, competitive take-outs and net-new accounts
- Oversee the development of F5's partner ecosystem for emerging technologies, particularly in cybersecurity, cloud migration, and network optimization, focused on public sector and enterprise customers
- Collaborate closely with the marketing teams to drive demand generation activities, create partner-sourced opportunities, and maximize ROI.
- Expanded F5's partner portfolio to include specialized resellers in the public sector, with a focus on cybersecurity, hybrid cloud infrastructure, and zero-trust solutions.
- Developed a tailored partner engagement model to support the specific needs of federal and state agencies, emphasizing compliance, security certifications, and scalability.
- Increased east commercial partners' engagement by introducing new programs for large enterprises, which resulted in 35% partner-sourced revenue.
- Excel at conflict management.
Senior Channel Account Manager
F5, Inc.
Reston, VA
01.2005 - 01.2020
- Responsible for the management and development of strategic federal resellers
- Created and executed partner lead generation programs to build pipeline
- Managed partners in opportunity qualification and sales execution
- Developed and executed sales and technical enablement
- Developed relationships with strategic ecosystem alliance partners such as Cisco, RedHat, VMware, Oracle, AWS, Azure, GCP, and created joint opportunities for partners.
- Built and executed comprehensive annual and quarterly partner plans with top federal partners.
- Recruited and developed new partners to drive whitespace penetration and focus on emerging markets for F5.
- Developed F5's go to market strategy for SLED
- Achievements: North America Channel Account Manager of Q4FY13, North America Channel Account Manager of the Year FY14, Circle of Excellence: 2010, 2012, 2014, and 2015, Achievers Club: 2008, 2009, 2010, 2012, 2014, 2015, and 2016.
Channel Sales Manager
BEA Systems
McLean, VA
01.2005 - 01.2006
- Responsible for the management and development of key resellers for the mid Atlantic territory
- Generated pipeline and partner revenue via executive events and direct marketing campaigns
- Managed partners in opportunity qualification and sales execution
- Developed and executed sales and technical training
- Achievements: 145% of Q1’05 quota, 85% of Q2’05 quota
Regional Alliances Manager
BEA Systems
McLean, VA
01.2004 - 01.2005
- Responsible for developing relationships with global and regional system integrators for MD, VA and DC
- Worked with BEA and partner sales teams to identify partner sourced license opportunities as well as leverage partner influence within existing accounts
- Developed and executed on field marketing events promoting BEA and partner’s joint assets
- Conducted sales and technical training and increased BEA technical certifications
- Achievements: 105% of Q3’04 quota, 90% of Q4’04 quota
Director, Strategic Alliances
Micromuse, Inc.
San Francisco, CA
01.2003 - 01.2004
- Responsible for OEM sales of the Micromuse product line through Cisco's global sales force and reseller channel; Tasks include: revenue generation; global field sales alignment between Cisco and Micromuse; strategic planning; program creation and execution; establishing and maintaining executive relationships both at corporate headquarters and in the field; OEM product fulfillment and order operations; Supporting global field sales opportunities; Led the team of six business development and technical resources
- Achievements: Grew Cisco sales from 5% to 20% of Micromuse’s total revenue over 3 years, Maintained Cisco partnership as the highest revenue contributing partner, 100% of quota in 2003
- Quota was $28M
Manager, Strategic Alliances, US and Asia Pacific
Micromuse, Inc.
San Francisco, CA
01.1999 - 01.2003
- Responsible for OEM sales of the Micromuse product line through Cisco's Asia Pacific and US sales teams and reseller channel; Tasks included: Training Cisco’s sales and technical teams and gaining their mind share; Opportunity and revenue generation; Supporting field sales opportunities; Crafting presentations and messaging; Articulating the value proposition to Cisco of reselling Micromuse’s products
- Achievements: 200% of quota in 2000
- Quota was $6.5M, 130% of quota in 2001
- Quota was $25M, 85% of quota in 2002
- Quota was $32M
Sr. Account Manager
BMC SOFTWARE, INC.
San Jose, CA
01.1998 - 01.1999
- Responsible for selling enterprise management software solutions to Fortune 500 named accounts
- Specialized in database management solutions for Oracle, Microsoft SQL Server, Sybase, Informix and SAP environments; Prospect and identify opportunities; Qualify and sales execution
- Achievements: 125% of Q3’99 Quota
Senior Account Manager
LUCENT TECHNOLOGIES, INC.
San Francisco, CA
01.1997 - 01.1998
- Responsible for identifying, selling, and implementing complex voice/data, Internet and call center solutions for large, global enterprise customers with emphasis on high level, consultative, value-added solutions relating to intra and inter company communications
- Achievements: 170% of Annual quota in 9 months; Fiscal year ending September 1998, Q2 “Top Performer”, “Fast Track” Quarterly Awards-2 consecutive quarters
Advisory Sales Representative
Siemens Rolm Communications Inc.
San Francisco, CA
01.1993 - 01.1997
- Responsible for new business sales of voice, video and data networking systems
- Achievements: 135% of sales quota in 1994, 166% of quota in 1995; Circle of Excellence Award, 185% of quota in 1996; SF Branch Performer of the Year-New Business Sales; Western Area Top Performers Award; Circle of Excellence Award
Account Sales Engineer
Siemens Rolm Communications Inc.
San Francisco, CA
01.1991 - 01.1993
- Lead the sales effort via development and implementation of application and technical solutions customized to meet customer needs
- Provided technical consultations to customers, sales representatives, and peer engineers
- Collaborated in account planning and strategy sessions
Sales Representative-Major Systems New Business
Siemens Rolm Communications Inc.
New York, NY
01.1990 - 01.1991
- Identified and cultivated new business prospects throughout New York City via territory canvassing and networking
- Achieved greater than 50% success rate in securing appointments
- Designed and implemented effective marketing programs that resulted in substantial growth in customer prospect base; Completed six months of intensive IBM/ROM sales training program
Education
Bachelor of Science Degree - Finance and International Business
Northeastern University
Boston, MA06.1989
Skills
- Performance Metrics
- Team Building and Motivation
- Core Values Management
- Business Strategy Development
- Cross-functional team leadership
- Conflict Resolution
- Employee Advancement Strategies
Timeline
Senior Director, Channel Sales – Public Sector and East
F5, Inc.
02.2020 - Current
Senior Channel Account Manager
F5, Inc.
01.2005 - 01.2020
Channel Sales Manager
BEA Systems
01.2005 - 01.2006
Regional Alliances Manager
BEA Systems
01.2004 - 01.2005
Director, Strategic Alliances
Micromuse, Inc.
01.2003 - 01.2004
Manager, Strategic Alliances, US and Asia Pacific
Micromuse, Inc.
01.1999 - 01.2003
Sr. Account Manager
BMC SOFTWARE, INC.
01.1998 - 01.1999
Senior Account Manager
LUCENT TECHNOLOGIES, INC.
01.1997 - 01.1998
Advisory Sales Representative
Siemens Rolm Communications Inc.
01.1993 - 01.1997
Account Sales Engineer
Siemens Rolm Communications Inc.
01.1991 - 01.1993
Sales Representative-Major Systems New Business
Siemens Rolm Communications Inc.
01.1990 - 01.1991
Bachelor of Science Degree - Finance and International Business
Northeastern University
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