Rita Kleem
New York
Summary
Strategic Communication graduate with expertise in social media strategy, influencer partnerships, and digital branding. Demonstrated ability to create high-performing content on platforms such as TikTok, Instagram, and LinkedIn. Strong focus on fashion marketing and creative storytelling.
Overview
2
2
years of professional experience
Work History
Undergraduate Teaching Assistant - FSNRTS 2370
Ohio State College of Education and Human Ecology
Columbus
01.2024 - 05.2025
- Supervised a class of 150 students in foundational fashion design and Adobe Photoshop
- Graded weekly quizzes and projects, delivering timely, constructive feedback
Director of Merchandise
Alpha Phi Sorority
Columbus
12.2023 - 05.2025
- Managed end-to-end merchandise process: sourcing, design, production, and distribution of sorority branded apparel
- Collaborated with vendors to negotiate favorable terms, to ensure high-quality on-brand apparel for 200+ members
Social Media & Influencer Marketing Intern
Amie Rafa
New York
06.2024 - 01.2025
- Produced engaging content across Instagram and TikTok, driving increased brand visibility and user interaction
- Collaborated with the marketing team on social media campaigns, including influencer partnerships and promotions
- Analyzed social media metrics to assess campaign success and identify improvement areas, staying current with industry trends
Assistant Director of Social Media
Alpha Phi Sorority
Columbus
12.2022 - 12.2023
- Served as one of three members managing the chapter’s social media strategy
- Created TikTok and Instagram content that increased chapter visibility, driving a 68.5% rise in views and 139% boost in likes
Social Media Marketing Intern
MPH Tech Academy
Remote
07.2023 - 10.2023
- Developed a comprehensive social media strategy and content calendar resulting in a 32.7% increase in engagement and a 15% growth in followers over a three-month period
- Executed day-to-day digital marketing social content activities, including creating captivating daily posts, crafting engaging social captions, and designing and executing Instagram reels, LinkedIn posts, and TikToks. This led to a 25% improvement in overall social media engagement metrics
- Implemented a tracking system for social creative performance metrics, regularly monitoring and optimizing content based on key performance indicators (KPIs). Achieved a 30% increase in click-through rates and a 20% rise in conversion rates overall
Campus Brand Ambassador
Princess Polly USA, Inc.
Remote
02.2023 - 09.2023
- Created visual content using Capcut and Canva, aligned with Gen Z social trends
- Promoted products through custom discount codes and affiliate links
Education
Bachelor of Arts - Strategic Communication | Minor: Fashion & Retail Studies
The Ohio State University
Columbus, OH05-2025
Skills
- Team collaboration
- Attention to detail
- Creative thinking
- Market and research analysis
- Brand strategy
- Social media management
- Adobe Photoshop
- Microsoft Office Suite
- Content creation
- Fluent in Arabic
Timeline
Social Media & Influencer Marketing Intern
Amie Rafa
06.2024 - 01.2025
Undergraduate Teaching Assistant - FSNRTS 2370
Ohio State College of Education and Human Ecology
01.2024 - 05.2025
Director of Merchandise
Alpha Phi Sorority
12.2023 - 05.2025
Social Media Marketing Intern
MPH Tech Academy
07.2023 - 10.2023
Campus Brand Ambassador
Princess Polly USA, Inc.
02.2023 - 09.2023
Assistant Director of Social Media
Alpha Phi Sorority
12.2022 - 12.2023
Bachelor of Arts - Strategic Communication | Minor: Fashion & Retail Studies
The Ohio State University
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