Rita Malave
Altamonte Springs,FL
Overview
16
16
years of professional experience
Work History
Manager in Sales Department
Droguería Las Rosas, Inc
Ponce, PR
01.2000 - 12.2015
- Directed and coordinated marketing activities and policies to promote products and services.
- Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
- Initiated market research studies and analyzed findings.
- Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
- Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
- Analyzed business developments and monitored market trends.
- Consulted with buying personnel to determine projected demand for products and services.
- Completed quarterly forecasting and monthly financial reviews.
- Worked with the communications team to drive internal promotion of company programs, initiatives, guiding principles and mission.
- Coordinated and participated in promotional activities and trade shows.
- Analyzed third-party data and investigated new growth opportunities.
- Collaborated with developers, advertisers and production managers to market products and services.
- Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.
- Coordinated art and graphics creation for effective merchandising.
- Identified value propositions and key messages for all of the company’s marketing campaigns.
- Preserved brand integrity by monitoring the consistency and quality of marketing content.
- Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
- Cultivated effective partnerships with engineering, marketing, sales and customer support staff.
- Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Education
BBA - undefined
Pontíficia Universidad Católica de Puerto Rico
Ponce, PR2001
Skills
- Social media engagement
- Budget development and management
- Creative and innovative
- Digital marketing
- Natural leader
- Organized
- Business case development
- Sales training
Timeline
Manager in Sales Department
Droguería Las Rosas, Inc
01.2000 - 12.2015
BBA - undefined
Pontíficia Universidad Católica de Puerto Rico
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