Rita Matuzic

Owns global digital marketing, NoAm campaigns, and international campaigns. Responsible for defining, planning, and coordinating the execution of global demand generation programs that drive awareness, engagement, and generate pipeline.

• Grew marketing sourced revenue and pipeline from digital investments to $25M in pipeline and $3M in closed/won business
• Optimized digital demand investments to deliver qualified leads and meetings for account development team
• Defined campaign objectives, themes, target audiences, and go-to-market messaging aligned to digital buyer's journey
• Built dashboards and reports to actively monitor and analyze campaign performance and effectiveness; continually optimized creative, messaging, calls-to-actions, and channel investment
• Drove alignment across corporate marketing functions and regional marketing teams with respect to campaign plans, objectives, messaging, and assets; working closely with regional marketers to ensure campaigns are truly global, driving meetings in region, and generating global pipeline

Owns global digital demand and campaign plans for audience acquisition against target accounts, including building attribution dashboards, campaign ROI analysis, and optimizing investments across digital channels.

• Led launches of 13 account-based marketing campaigns that influenced 826 marketing qualified accounts and $47M in marketing-influenced pipeline
• Implemented standardized campaign framework across 3 solution-based campaign plays (DevOps & CI/CD, Cloud Adoption, and Data Security & Compliance) and 5 vertical campaign plays (Healthcare, Banking and Financial Services, Retail and Consumer Goods, Telecom, and Insurance)
• Developed nurture strategy to include 5 topical, 5 vertical, and 7 persona-based nurture streams

• Piloted direct mail campaign for Greenfield accounts; re-engaged tier 1 prospect account for enterprise virtualization and masking solution resulting in $1.8M annual recurring revenue
• Piloted digital programs with AWS to include email, syndication, display, and paid social programs
• Built integrated campaigns for the field including messaging, booth creative, display ads, social, and emails to support conference participation at AWS re:Invent, DevOps Enterprise Summit, Velocity, and SQL Pass
• Led localization efforts across email nurture programs, web pages and digital assets into French, German, Japanese, Portuguese, and Spanish

Owns development and execution of marketing campaigns with a solution focus on Test Data Management, DevOps, Data Privacy and Security, and Cloud Adoption.

• Contributed $3M in marketing influenced pipeline through targeted global awareness and demand generation programs including ABM, content syndication, targeted webinar series, roadshows, and lead generation programs
• Facilitated brand re-launch initiatives into a new category (DataOps) and repackaging of product as a platform solution; organized live broadcasting of company-wide and customer facing launch event
• Pioneered branded webinar series to educate DBAs and developers, generated 800+ net new leads
• Led development of the organization's first segmented nurture programs across solutions
• Built and executed targeted account-based syndication programs to generate ~5k new marketing leads

Owns development of integrated marketing programs to drive demand for the End-User Computing (EUC) Global Portfolio team, with specific focus on Desktop Virtualization and App products.

• Contributed $10.4M in pipeline through targeted global awareness and demand generation programs including paid media, customer acquisition, email marketing, and lead generation
• Led global promotion strategy for 3rd annual EUC Insights virtual tradeshow; worked with regional team leaders to execute promotional initiatives, exceeding registration goals by 60%
• Partnered with product marketing to develop campaign assets to illustrate and map the Desktop & Apps story to the digital buyer's journey

• Silicon Valley Innovation Center - Integrated Marketing Manager (Jan 2016 - Sept 2016)
• Crimson Marketing - Marketing Campaigns Manager (June 2011 - Dec 2015)