Ritchie Inman
Digital Consulting
Chandler,AZ
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
13
13
years of professional experience
Work History
Co-Founder
Lucid Leverage LLC
Tempe, AZ
03.2015 - Current
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends.
- Executed all digital marketing initiatives, including eCommerce marketing strategy, SEO and SEM and social media content.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Regularly updated knowledge of latest industry trends in web development and related technologies.
- Developed back-end components to connect applications with web services.
- Leveraged strong understanding of WordPress core to manipulate admin and theme components.
- Created and updated re-usable code libraries to streamline WordPress development cycle.
- Delivered quality commercial websites that met coding standards and cross-browser compatibilities.
- Designed and implemented website from initial concept, site architecture and wire frames to finished deliverable.
Executive Marketing Program Manager
Endurance International Group
Tempe, AZ
05.2014 - 08.2015
- Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
Web Design Consultant Lead
Endurance International Group
Tempe, AZ
05.2013 - 04.2014
- Planned website development, converting mockups into usable web presence with HTML, JavaScript, AJAX and JSON coding.
- Established presentation consistency across Chrome, Safari, Firefox and other common browser interfaces.
- Employed search engine optimization tactics to increase reach of targeted audience.
- Embedded media into sites using reliable, streamlined protocols and technologies.
- Ran debugging tools such as Firebug and Chrome Inspector to eliminate flaws and glitches prior to publishing.
Education
Bachelor of Science - Cloud Computing
Western Governors University
Salt Lake City, UT 06.2021 - Current
Skills
Strategic marketing
Business process optimization
Business administration
Customer Relations
Search Engine Optimization
Consulting
Business Development
Website optimization
SEO techniques
CMS management
Leadership
United States Air Force Veteran
1995-1999 United States Air Force, Honorable Discharge
Timeline
Bachelor of Science - Cloud Computing
Western Governors University
06.2021 - Current
Co-Founder
Lucid Leverage LLC
03.2015 - Current
Executive Marketing Program Manager
Endurance International Group
05.2014 - 08.2015
Web Design Consultant Lead
Endurance International Group
05.2013 - 04.2014