Ritesh Patel
East Brunswick
Summary
Proactive General sales manager proficient in sales, service, and business operations with 20+ years of experience in the automotive industry. Proven track record of coaching and leading teams of up to 30 sales associates, achieving customer satisfaction ratings of 97%. Expert in budget management, with oversight of monthly budgets exceeding $1.3 million and consistent achievement of margin targets. Committed to driving operational efficiency and enhancing sales performance through strategic planning and community engagement. Proven track record with Porsche for six years and a general sales manager of 14 years.
Overview
20
20
years of professional experience
Work History
General Sales Manager
Porsche of Greenwich
07.2019 - 04.2025
- Conducted regular performance evaluations for sales team members, identifying areas for improvement and implementing training programs
- Assisted in the development of annual budgets, ensuring alignment with company objectives while maximizing profitability
- Monitored sales metrics and generated reports to track progress towards goals, presenting findings to senior management on a regular basis
- Developed and maintained relationships with key clients, resulting in repeat business and increased customer satisfaction
- Managed all aspects of new and used car inventory, including ordering and pricing of all new and used inventory.
- Led weekly sales meetings to communicate targets, share best practices, and motivate team members towards achieving goals
- Implemented CRM system to streamline lead tracking process resulting in improved efficiency
- Ordered future production cars and responsible for 20 million in inventory
- Top 10 most effective net to sales dealer in Porsche America
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Upheld company policies and implemented standards fairly.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
General Manager
Audi Hawthorne
11.2024 - 01.2025
- Worked both as General Manager and General Sales manager for same group at two different bands.
- Oversaw all aspects of daily operations, including staff management, customer service, and financial performance
- Developed and implemented strategic plans to drive business growth and increase profitability
- Analyzed market trends and competitor activities to identify opportunities for improvement and innovation
- Achieved sales targets consistently by implementing targeted promotions and upselling techniques
- Managed inventory levels to optimize stock availability while minimizing carrying costs
- Created employee schedules that ensured adequate staffing levels during peak hours while controlling labor costs
- Managed and staffed service technician, service writers, and service manager
- Managed and staffed parts department.
- Setting individual goals for all departments.
- Conducted regular performance evaluations for staff members, identifying areas for improvement and providing constructive feedback
- Implemented operational strategies and effectively built customer and employee loyalty.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Formulated policies and procedures to streamline operations.
- Developed and implemented strategies to increase sales and profitability.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
General Manager
Honda of New Rochelle
09.2015 - 05.2019
- Planned dealership operations for the year.
- Met with the controller/office manager weekly to review departmental forecasts with the annual forecast.
- Met with managers individually to develop goals and objectives, and to review actual performance.
- Monitored the daily operating control (DOC), recommending improved courses of action where necessary.
- Communicated management policies and procedures to all employees and ensured that they were followed.
- Provided the corporation with accurate weekly reports on the financial condition of the dealership.
- Ensured that the monthly financial statement was complete, accurate, and submitted on time to the factory.
- Coordinated with the business office to ensure that records and analyses were maintained accurately.
- Developed and maintained good working relationships with lending institutions and manufacturer personnel.
- Held regularly scheduled meetings to ensure that every department was operating efficiently and profitably.
- Hired, trained, and motivated all dealership department managers.
- Provided enthusiastic leadership to help shape employees' attitudes and build morale.
- Reviewed and approved compensation plans for all employees.
- Developed merchandising strategies and assisted in creating effective, cost-efficient advertising programs.
- Resolved any customer complaints that department managers were unable to rectify.
- Investigated and resolved complaints from outside agencies.
- Reviewed all requests for training, approved those which were appropriate and consistent with the dealership's goals for professional/technical ability and advancement, and monitored their effectiveness.
- Worked with the Dealer Principal to make proposals or changes to the operating plan and associated budgets.
- Worked and managed both Service and Parts department
- Validated all departments held to budgeted revenue and expense objectives.
- Authorized all major departmental expenditures.
- Maintained records, controls and requested reports from others within the dealership to assess dealership performance.
- Created and facilitated the operating procedures and policies for the dealership.
- Balanced the expectations and demands of customers, employees, suppliers, owners, and community.
- Handled customer complaints sensibly and addressed customers in a friendly and courteous manner.
- Followed all attendance and punctuality standards with adherence to timekeeping standards, including recording time of arrival, departure, and all breaks for self and subordinates.
- Followed lawful directions from supervisors.
- Uphold the company's non-disclosure and confidentiality policies and agreements.
- Organized budgets of over $1.3 million per month, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
- Coached 25 sales associates in product specifications, sales incentives, and selling techniques, increasing customer satisfaction ratings to 97%.
- Oversaw an inventory of 1,200 new and preowned cars.
General Sales Manager
Honda of New Rochelle
01.2013 - 09.2015
- Monitored metrics and marketing investments to assess performance and implement continuous improvements.
- Created and launched new online marketing strategies, resulting in 10% sales increase.
- Reorganized and optimized leads management by implementing Eleads CRM solution.
- Drove sales conversion rates up 20% through effective 'T.O' process.
- Organized promotional events and interacted with the community to increase sales volume.
- Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution, and media strategy.
- Conducted end-of-month profit reporting for all new and used vehicle sales.
- Supervised and trained a staff of 30, driving sales volume up 10% over three years.
- Desked new car deals using CDK and/or MarketScan.
- Used effective data analysis and sales strategies to increase profitability and develop the system or organization for projects.
- Responsible for hiring and training for the new car finance department.
Sales Manager
Honda of New Rochelle
07.2007 - 01.2013
- Identified, hired, and implemented a comprehensive salesperson training program.
- Improved sales processes to streamline the customer buying experience.
- Held weekly meetings with sales associates to identify techniques to overcome sales obstacles.
- Responsible for showroom car displays and materials.
- Responsible for scheduling a staff of 20 sales associates.
Finance Manager/Finance Director
Honda of New Rochelle
07.2006 - 06.2007
- $2,500 per new car profit on backed products.
- Worked with sales staff in proper turnover process.
- Presented finance and insurance product menu to every customer while illustrating the product benefits and features.
- Handled all required paperwork for final purchase or leasing contracts.
- Confirmed all sales figures to date, as well as credit information and funds paid upfront.
- Submitted credit application to and obtained approval from lending institution.
- Maintained expert knowledge of all products offered, updates, features, and accessories.
- Ensured finance process was delivered in such a format to attain customer satisfaction scores at or above the regional average.
- Maintained full disclosure in compliance with all federal and state guidelines.
- Responsible for training and hiring potential candidates
Sales Associate
Honda of New Rochelle
07.2005 - 06.2006
- Customer Satisfaction in the top 10% in the country.
- Greeted customers upon arrival and conducted needs assessment.
- Performed walk-around presentation and demonstrated key vehicle features.
- Offered and accompanied customers on vehicle test drives.
- Presented estimates and quotes for customer approval.
- Attended product and sales training courses from American Honda.
- Maintained owner follow-up and prospect development system.
Education
Bachelor of Arts - Finance
Pace Univ
06.2000
Skills
- Business Planning
- Leadership and team building
- Staff training
- Sales operations
- Employee coaching
- Sales development
- Budgeting and finance
- Team development
- Dealership operations
- Revenue growth management
- Event planning
- Advertising and marketing
- Price structuring
- Profitability improvement
- Training and coaching
Timeline
General Manager
Audi Hawthorne
11.2024 - 01.2025
General Sales Manager
Porsche of Greenwich
07.2019 - 04.2025
General Manager
Honda of New Rochelle
09.2015 - 05.2019
General Sales Manager
Honda of New Rochelle
01.2013 - 09.2015
Sales Manager
Honda of New Rochelle
07.2007 - 01.2013
Finance Manager/Finance Director
Honda of New Rochelle
07.2006 - 06.2007
Sales Associate
Honda of New Rochelle
07.2005 - 06.2006
Bachelor of Arts - Finance
Pace Univ
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