Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
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Riya Dhoopar

New York,NY

Summary

Marketing & Strategic Planning Analyst with 2+ years of experience in partner management, marketing strategy, social media campaigns, and brand development. An innovative and cross-functional achiever with a proven track record of supporting partnerships and product launches that drive high-impact revenue, audience engagement, and new opportunity.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing & Strategic Planning Analyst, Marketing Intern

American Express
09.2023 - Current
  • Generate $20M in revenue for Amex Travel by helping develop US & UK partnerships with live-event startups
  • Oversee a portfolio of 3 travel and lifestyle clients while leading their legal and compliance documentation, contracting processes, monthly metric reports, and meeting minutes
  • Coordinate marketing placements for pilot partnerships across all Amex Travel entry points
  • Support global customer strategy's business development pipeline via scoping and launching net new external partnerships
  • Created strategic playbook with 5+ new design mockups to enhance Global Lounge Collection's value proposition
  • Analyzed primary customer and airline partner data to identify lounge expansion opportunities

Go-To-Market & Sales Intern

New Relic
05.2021 - 08.2021
  • Acquired prospective customers in 9 target regions through email marketing campaigns & cold calling templates
  • Scaled up company's international reach by composing an online newsletter distributed in 10+ countries
  • Facilitated a 10% expansion of company's professional network by organizing trade shows, pop-up activations, and networking expos with regional vendors

Social Media & Brand Marketing Intern

SPEDxchange
05.2020 - 10.2020
  • Launched company's Pinterest, Instagram, & YouTube pages, growing user traffic from zero to 6K unique visitors and 11.4K impressions per page
  • Defined digital marketing strategy for a new special education job board, resulting in 5 marketing campaigns across various digital marketing channels
  • Secured $8000 in sponsorships for the Future Teacher Scholarships program.

Education

Bachelor of Science (B.S.) in Marketing, Information Systems -

University of Illinois at Urbana Champaign
05.2023

Skills

  • MS Office Suite
  • Google Suite
  • Paid Ads
  • Salesforce
  • Google Analytics
  • SQL
  • R coding
  • Search Engine Optimization (SEO)
  • Competitive Analysis
  • Qualitative Research
  • Digital marketing strategies
  • KPI performance

Certification

  • Hubspot SEO
  • Certified SAFe® Product Owner / Product Manager
  • Command of the Message

Timeline

Marketing & Strategic Planning Analyst, Marketing Intern

American Express
09.2023 - Current

Go-To-Market & Sales Intern

New Relic
05.2021 - 08.2021

Social Media & Brand Marketing Intern

SPEDxchange
05.2020 - 10.2020

Bachelor of Science (B.S.) in Marketing, Information Systems -

University of Illinois at Urbana Champaign

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Riya Dhoopar