Overview
Work History
Education
Skills
Volunteer Experience
Timeline
Generic

RIYA RAO

Seattle,USA

Overview

2
2
years of professional experience

Work History

Consultant

American Marketing Association-Agency
Seattle
10.2024 - 12.2024
  • Executed in-depth market research using surveys, competitor benchmarking, and databases like Statista, developing insights that refined the company's sustainable home improvement positioning
  • Developed detailed customer personas using interviews, psychographic and demographic analysis, refining marketing strategies for audience targeting
  • Analyzed competitors to evaluate market differentiation, enhancing the company's competitive advantage
  • Formulated strategic marketing plans for target audiences to increase engagement

Content Marketing Intern

Jaro Education
Mumbai, Remote
07.2024 - 09.2024
  • Conducted in-depth research to refine content strategy, strengthening online visibility and audience engagement
  • Produced SEO-optimized blog content, driving website traffic and elevating brand visibility
  • Generated ad copies and promotional emails, effectively engaging target audiences in campaigns
  • Developed high-impact landing page content, enhancing user experience and boosting conversions

Administrative Intern

Café Cocosome
Dubai, UAE
06.2023 - 09.2023
  • Created internal documents, reports, and presentations, ensuring accuracy and professionalism
  • Managed customer and vendor communications, handling calls and emails to deliver prompt, professional, and effective resolutions to inquiries
  • Planned and coordinated team meetings, workshops, and events, contributing to smooth execution and customer satisfaction

VP of Finance

The Women's Network-UW
  • Developing and managing budgets for events, ensuring financial sustainability and alignment with the club's goals
  • Organizing and coordinating fundraising efforts to generate necessary funds for club activities and events
  • Securing external funding by applying for sponsorships and other financial resources to support club initiatives
  • Managing event planning and execution to ensure cost-effective spending

Gold member

Undergraduate Women in Business (UWIB)
  • Attending philanthropy events, company visits, skill building workshops and guest speaker panels
  • Developing engaging social media highlights posts for the marketing committee
  • Researching and presenting potential partnership opportunities for philanthropy events, strengthening community outreach
  • Networking with peers and industry professionals, fostering valuable connections for career development

Education

Bachelor of arts - Business Administration, concentration: Finance and Marketing

University of Washington, Michael G. Foster School of Business
Seattle, WA
06.2026

Skills

  • SEO
  • Content Marketing
  • Content Strategy
  • Excel
  • Market Research
  • Powerpoint
  • Communication
  • Team Work

Volunteer Experience

Foster School of Business, Foster Global Ambassador

  • Mentored inbound exchange students through the 'Fostering Global Connections' program
  • Promoted cross-cultural engagement and inclusivity
  • Collaborated with the Global Business Center and peers to enhance intercultural competence and global networking opportunities.

Timeline

Consultant

American Marketing Association-Agency
10.2024 - 12.2024

Content Marketing Intern

Jaro Education
07.2024 - 09.2024

Administrative Intern

Café Cocosome
06.2023 - 09.2023

VP of Finance

The Women's Network-UW

Gold member

Undergraduate Women in Business (UWIB)

Bachelor of arts - Business Administration, concentration: Finance and Marketing

University of Washington, Michael G. Foster School of Business

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RIYA RAO