Oluwarotimi Ogunwede
Marketing
Milton Keynes,ENG
Summary
Visionary Leader with a demonstrated track record of success in both traditional and digital marketing. Proficient in planning, implementing and overseeing campaigns for fast-paced brands and businesses with a focus on increasing brand awareness and improving commercial positions within markets. Versatile leader; adept at creating brand visibility in order to achieve targeted market share. Demonstrated exceptional, negotiation, relationship-building, and analytical skills. Excellent verbal and written communication skills with a forward-thinking and disciplined approach. Well-versed in spearheading and delivering creative projects from beginning to end within set time and budgets.
Overview
10
10
years of professional experience
9
9
years of post-secondary education
1
1
Language
1
1
Award
Work History
Chief Marketing Officer, Head of Strategy
Patricia Technologies
, Lithuania
01.2021 - Current
- Successfully rebranded Patricia
- Grew annual transactions by 20% YoY
- Grew user base from 300K to over 1M within one year
- Accomplished over 500K sign-ups within 12 months
- On-boarded five liquidity providers
- Thought leadership positioning at five global summits
- Secured Patricia's crypto license in Lithuania and Canada
- Delivered KYC partnership contract worth over $1m
- Setup group strategy function in charge of strategy formulation, strategic planning, execution, and monitoring of marketing plans
- Developed and recommended product positioning and strategy to engineer growth
- Redesigned user experience, site functionality and mobile app UI/UX to boost user adoption
Head of Marketing
Patricia Technologies Limited
, LA
03.2020 - 01.2021
- Ensured optimal efficiency by executing adequate team structures
- Enhanced Patricia's social equity by over 200% over ten months
- Grew department from 12-man capacity to 25+ over nine months
- Scaled annual transactions from $8M to $301M within 12 months
- Boosted month-on-month revenue by 150% and saved cost by 29%
- Grew socials followings by 600%; increased customer base to over 300K+ sign-ups
- Created and shot Patricia's first TV commercial
- Assured successful strategy execution by designing and implementing strategic initiatives, controls, KPIs, and organizational structure.
- Delivered leadership and guidance to the marketing team's transformation into a creative ideating, strategy, and brand management
- Led a traditional and digital marketing-oriented department
- Deployed channel management and reporting framework, including pipeline reporting, daily sign-ups reporting, and monthly management reports
- Increased consumer retention by reactivating dormant consumers through retention campaigns
Marketing Manager
Metro Africa Xpress, MAXOKADA
, Lagos
07.2019 - 02.2020
- Oversaw brand and corporate identity as industry pioneer
- Directed development and execution of channel marketing assets ranging from newsletters to offline merchandising
- Created efficient marketing playbook as well as introduced MAXOKADA in Akure with over 200 bikes; showcased MAXOKADA at the 2019 Lagos International Tradefair
- Achieved over 100K sign-ups in six months and raised $8M in series A
- Assessed marketing copy, art comps and final designs and compared with established specifications
- Recruited and hired capable team members to add value and diverse skills set to marketing department
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services
Media Manager
Cheil
, Lagos
05.2017 - 06.2019
- Developed and implemented all targeted content for various media platforms
- Managed media campaigns and delivered public relations and communications plans
- Managed several agencies while preparing reporting metrics that advised the media planning process for Samsung to date
- Developed and led go-to-market plans that resulted in exponential sales
- Played a lead role in the launch of Samsung Galaxy S8|S8+, Galaxy S9|S9+, Galaxy S10 Mini|S10|S10+, Galaxy Note8, Note9, and Galaxy Note10
- Grew Samsung Nigeria's YouTube channel to over 10K subscribers within six months
- Achieved over 2000 pre-orders for Samsung Galaxy S9 as well as 3000 pre-orders for Samsung Galaxy Note9
- Launched the concept of content marketing for user education series
- Oversaw company Samsung's budget, increasing cost efficiency and sales
- Shaped strategic direction of copy by collaborating with marketing and retail partners
Manager
Brandeye Media Limited
, Lagos
09.2016 - 04.2017
- Oversaw marketing teams while developing and implementing campaigns for clients
- Identified market trends and translated learnings into actionable insights
- Examined online advertising and social media campaigns to uncover the success of different strategies
- Generated over $1M billing revenue
- Boosted business revenue by 30% within nine months
- Promoted brand products by planning, executing, and tracking sales and marketing strategies
- Evaluated and improved operations, targeted current business conditions, and forecasted requirements while applying the performance data
- Devised and implemented innovative marketing campaigns based on key objectives
- Established long-term professional relationships with clients and vendors
- Monitored expenditures to mitigate risk of overages
Media Planner
MediaReach OMD
, LA
04.2013 - 07.2016
- Assumed all the responsibilities of the day-to-day management of all Diageo/Guinness portfolio
- Oversaw traditional and digital media buying procedures and supervised team of 5 employees
- Examined large data sets quickly on a regular basis and suggested required actions for campaigns based on KPIs and trends
- Developed overall media campaign objectives, developed project goals, and identified marketing limitations
- Optimized effectiveness of marketing campaigns by diversifying strategies across traditional and online platforms
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts
- Developed media content for distribution through digital verticals such as impressions and conversions
- Uncovered trends, tested strategies, and optimized plans by analysing campaign performance
- Produced presentations, implementation plans, and tracking metrics for each campaign.
Education
Post Graduate Diploma - Digital Business
Emeritus Institute of Management
USA 01.2022 - Current
Certificate in Oxford Fintech Programme -
Said Business School, University of Oxford
England 10.2021 - 12.2021
Certificate in Digital Marketing -
University of Illinois
USA 01.2016 - 07.2016
Certificate in Marketing -
Chartered Institute of Marketing
United Kingdom 07.2014 - 06.2016
Bachelor of Science - Computer Science
Olabisi Onabanjo University
Ogun State 12.2004 - 04.2010
Skills
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Timeline
Post Graduate Diploma - Digital Business
Emeritus Institute of Management
01.2022 - Current
Certificate in Oxford Fintech Programme -
Said Business School, University of Oxford
10.2021 - 12.2021
Chief Marketing Officer, Head of Strategy
Patricia Technologies
01.2021 - Current
Head of Marketing
Patricia Technologies Limited
03.2020 - 01.2021
Marketing Manager
Metro Africa Xpress, MAXOKADA
07.2019 - 02.2020
Media Manager
Cheil
05.2017 - 06.2019
Manager
Brandeye Media Limited
09.2016 - 04.2017
Certificate in Digital Marketing -
University of Illinois
01.2016 - 07.2016
Certificate in Marketing -
Chartered Institute of Marketing
07.2014 - 06.2016
Media Planner
MediaReach OMD
04.2013 - 07.2016
Bachelor of Science - Computer Science
Olabisi Onabanjo University
12.2004 - 04.2010
Hobbies
- I enjoy travel as it exposes one to new cultures and perspectives.
- Reading and listening to audiobooks
- I love to new about new technologies
- I appreciate the ability to enjoy whiskey tasting
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