RUCHA KULKARNI
Chicago,IL
Overview
6
6
years of professional experience
Work History
Digital Marketing Manager Demand Generation Events
American Express Global Business Travel | Egencia
05.2021 - 01.2024
- Developed compelling event-centric multi-touch demand campaigns - combining field marketing, email marketing, content marketing, social media advertising, channel partnerships, and SEO techniques to maximize target audience engagement and drive lead generation.
- Led end-to-end event lifecycle (pre, onsite, post) including campaign ideation, project timelines, deliverables, creative strategy, partner management, promotion, execution, on-site support, and lead routing.
- Regularly collaborated cross-functionally across marketing, sales, brand, and product teams to organize support and align on campaign objectives.
- Managed a budget of $1.6M annually and strategically determined allocation to develop a comprehensive event strategy that maximizes ROI, achieves performance metrics, and aligns with business objectives.
- Conducted routine analysis to understand top performance attributes and identify key insights for each unique event activity. Presented regular reporting of campaign performance post-event.
- Established and nurtured 15+ strategic partnerships with key stakeholders, event organizers, and industry organizations to amplify reach and enhance brand visibility.
- Implemented scalable cross-functional lead routing processes, integrating Salesforce & Marketo to allow seamless lead nurturing and follow-up, resulting in a 50% increase in post-event lead conversion rates.
Marketing Associate
Gogo Business Aviation
03.2020 - 04.2021
- Orchestrated demand generation campaigns integrated throughout the sales funnel, aligning with the sales team to generate and nurture a stream of highly qualified leads.
- Drove product promotion by leveraging diverse acquisition channels including organic and paid efforts - content creation, content syndication, pay-per-click campaigns, social media, web optimization, etc.
- Developed and implemented customer marketing programs aimed at educating clients. Collaborated effectively across product, web development, and customer experience teams to proactively review and optimize customer communications, resulting in notable upticks in upsells, renewals, and overall customer retention rates.
- Led the development of various email nurture sequences and landing pages within targeted segments, showcasing proficiency in coding using HTML, web design, copywriting, and A/B testing.
- Conducted detailed analysis and reporting on campaign performance, including analytics from Marketo & Salesforce to derive actionable insights and refine strategies with a focus on maximizing lead generation.
Marketing Coordinator
Kin + Carta
04.2019 - 03.2020
- Collaborated with sales & business development teams to craft and execute strategic campaigns, ensuring precise delivery of branding and messaging to key clients and prospects.
- Served as key driver of the annual digital innovation summit, overseeing all aspects of program development, promotional campaigns, vendor management, internal coordination, on-site support, and post-event follow- up campaigns, ensuring seamless execution and maximum impact.
- Formulated comprehensive content strategy, including managing, authoring, and advertising various content formats including blogs, white papers, case studies, newsletters, landing pages, and press releases, while ensuring alignment with brand guidelines and campaign objectives throughout development.
- Conducted in-depth analysis of website performance and tailored content strategies accordingly, leveraging HubSpot and Google Analytics to optimize user experience and improve conversion rates.
- Spearheaded digital marketing efforts for the employer brand campaign, leading efforts to promote company culture through multiple channels including video production, internal communications, blogging, job postings, and social media marketing, thereby enhancing brand visibility & attracting top talent.
Client Engagement Analyst
Kin + Carta
07.2018 - 04.2019
- Innovated prospecting methodologies to discover and cultivate new business opportunities, developing vertical-specific email marketing campaigns designed to engage and convert prospects.
- Collaborated with an international team to develop messaging and strategies tailored to key accounts, targeted industries, and specific territories, while continuously refining strategies for optimal performance.
- Initiated and facilitated discussions with both existing and prospective clients, building meaningful relationships, identifying pain points, and showcasing our unique value proposition through compelling use cases tailored to their needs.
- Leveraged Salesforce to maintain and analyze critical pipeline data, providing management with useful insights through regular reports on emerging opportunities, market trends, and potential challenges.
Education
BBA - Marketing, Information Systems
Loyola University Chicago
Skills
Demand Generation
Field Marketing
Project Management
Campaign Strategy
Marketing Analytics
Content Marketing, Content Syndication Brand Identity
Client Engagement
Vendor & Agency Management Contract Management
Languages
TECH STACK
SalesForce
Marketo
HubSpot
Tableau
Outreach
Adobe Creative Cloud
Google AdWords, Google Analytics
Facebook, Instagram, YouTube, LinkedIn
Languages
Spanish
Hindi
Marathi
Urdu
Affiliations
- Alpha Kappa Psi
Timeline
Digital Marketing Manager Demand Generation Events
American Express Global Business Travel | Egencia
05.2021 - 01.2024
Marketing Associate
Gogo Business Aviation
03.2020 - 04.2021
Marketing Coordinator
Kin + Carta
04.2019 - 03.2020
Client Engagement Analyst
Kin + Carta
07.2018 - 04.2019
BBA - Marketing, Information Systems
Loyola University Chicago
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