Summary
Overview
Work History
Skills
Software
Timeline
Education
Generic
Rob Aldacosta

Rob Aldacosta

Designer and Strategist in Marketing
Tampa, FL,FL

Summary

Dynamic Director of Design Services at GSP Retail, that was recognized for enhancing operational efficiency and driving growth through strategic planning and innovative solutions.

Growth was demonstrated through creative design, production design, photography, retail environments and digital signage. Revenue increased from 1M to 60M per year during my tenure.

I built high-performing teams and elevated design services and client satisfaction, resulting in significant revenue increases and a positive organizational culture.

Overview

35
35
years of professional experience

Work History

Director of Design Services

GSP Retail
03.2014 - 06.2025
  • Supported development of operational strategies and initiatives to enhance organizational efficiency.
  • Assisted in coordinating team meetings, ensuring effective communication among stakeholders.
  • Learned to utilize project management software for tracking progress on key initiatives.
  • Contributed to research efforts, gathering data to inform decision-making processes.
  • Participated in training sessions to develop skills in leadership and team collaboration.
  • Engaged with cross-functional teams to streamline workflow processes and improve output quality.
  • Adapted quickly to changing project requirements, demonstrating flexibility in problem-solving approaches.
  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
  • Facilitated cross-functional collaboration for improved decision-making processes within the organization.
  • Improved project efficiency with strategic planning, resource allocation, and time management practices.
  • Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
  • Optimized staff performance by designing comprehensive training programs tailored to individual needs.
  • Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.
  • Spearheaded innovative approaches to resource allocation and strategic planning.
  • Negotiated favorable contracts with vendors for reduced costs and improved service quality.
  • Increased company revenue by streamlining processes and implementing cost-saving measures.
  • Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
  • Navigated company through periods of significant change, maintaining focus on long-term strategic goals.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Elevated company profile in industry by spearheading comprehensive rebranding initiative.
  • Drove significant market share growth with launch of innovative product lines.
  • Transformed organizational culture to embrace continuous improvement, leading by example and mentoring teams.
  • Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.

Design Services Manager

GSP Retail
03.2010 - 01.2014
  • Led cross-functional teams to enhance service delivery and operational efficiency.
  • Implemented strategic initiatives to improve customer satisfaction and retention rates.
  • Developed training programs to elevate staff performance and ensure compliance with industry standards.
  • Analyzed service metrics to identify areas for improvement and drive process optimization.

Art Director

GSP Retail
02.2005 - 07.2010
  • Led creative teams to develop innovative branding strategies and visual concepts.
  • Oversaw production processes, ensuring alignment with client expectations and project goals.
  • Mentored junior designers, fostering skill development and enhancing team collaboration.
  • Collaborated with cross-functional teams to streamline workflows and improve project efficiency.

Digital Department & Prepress Manager

GSP Marketing Technologies, Inc.
03.1996 - 02.2005
  • Oversaw prepress workflows to ensure timely project completion and adherence to quality standards.
  • Implemented process improvements that enhanced efficiency in file preparation and production readiness.
  • Led training sessions for staff on software tools, improving overall team competency and output quality.
  • Collaborated with design teams to troubleshoot complex printing issues, ensuring final product met client specifications.

Supervisor of Design and Marketing

GSP
10.1990 - 03.1996
  • Oversaw daily operations, ensuring adherence to safety and quality standards.
  • Trained and mentored staff, fostering a collaborative work environment.
  • Implemented process improvements that enhanced workflow efficiency and reduced downtime.
  • Developed and maintained scheduling systems to optimize resource allocation.

Skills

  • Strategic planning and Decision-making
  • People and Project management
  • Team management, hiring and retention
  • Quoted and wrote design contracts (SOW)
  • Management of Creative and innovation
  • Responsible for Creative direction
  • Presented Creative solutions to stakeholders
  • Organized vendor management
  • Responsible for department Financial reporting
  • Responsible for department Budget control

Software

Adobe expert, Office expert, (CMS) Content Management

Windows and Macintosh veteran

(CRM) Customer Relationship

Timeline

Director of Design Services

GSP Retail
03.2014 - 06.2025

Design Services Manager

GSP Retail
03.2010 - 01.2014

Art Director

GSP Retail
02.2005 - 07.2010

Digital Department & Prepress Manager

GSP Marketing Technologies, Inc.
03.1996 - 02.2005

Supervisor of Design and Marketing

GSP
10.1990 - 03.1996

Bachelor of Arts - Mass Communication

University of South Florida

Commercial Marketing & Advertising Art

The Art Institutes

Education

Bachelor of Arts - Mass Communication

University of South Florida
Tampa, FL
01-1990

Commercial Marketing & Advertising Art

The Art Institutes
Tampa, FL
01-1990

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Rob AldacostaDesigner and Strategist in Marketing
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