Summary
Overview
Work History
Skills
Timeline
Education
Key Information
Software
Generic

Rob Aldacosta

Tampa,Florida

Summary

Dynamic Director of Design Services at GSP Retail, recognized for enhancing operational efficiency and driving market share growth through strategic planning and innovative solutions. Responsible for developing and executing innovative creative strategies across various platforms. Rob offers a unique blend of leadership, creativity, strategic thinking through conventional and digital marketing, that inspires the creative team and elevates any brand presence.


A tested leader skilled in relationship building and project management. He built high-performing teams that elevated client satisfaction, resulting in significant revenue increases and a positive organizational culture. GSP grew from 2M per year to over 50M in revenue, across my tenure. The company added many new services to existing clients and an my new clients, all with the major support of my team of digital marketing talent and creative digital designers.

Overview

35
35
years of professional experience

Work History

Director of Design Services

GSP Retail
01.2014 - 06.2025
  • Tremendous growth was driven through the creation of design processes and production innovation. 20% growth YoY.
  • Developed operational strategies and initiatives to enhance organizational efficiency. Deadlines were met 15% sooner that scheduled.
  • Contributed research efforts, gathering data to inform decision-making processes. Tracked metrics on labor, quality, and revenue.
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations. Visible quality metrics were set.
  • Improved project efficiency with strategic planning, resource allocation, and time management practices.
  • Elevated company profile in industry by spearheading comprehensive rebranding initiative. Launched new services to increase market share.
  • Developed and implemented strategic initiatives to enhance customer engagement and satisfaction.
  • Led cross-functional teams to streamline operational processes and improve efficiency transformed organizational culture to embrace continuous improvement, leading by example and mentoring teams.
  • 90% of Design team members have 10+ years with the company.

Design Services Department Manager

GSP Retail
01.2010 - 01.2014
  • Led service operations, enhancing team performance and customer satisfaction through strategic initiatives. Productivity improved 30%.
  • Developed training programs for staff, improving efficiency and service quality across all locations.
  • Implemented process improvements, resulting in streamlined workflows and reduced operational costs.
  • Analyzed customer feedback to drive service enhancements and foster loyalty among clientele. Metrics showed Customer Satisfaction improved 20%.
  • Coordinated cross-departmental collaborations, aligning resources to meet organizational goals effectively.
  • Oversaw staff scheduling, optimizing labor allocation to enhance productivity during peak hours. Labor reduced 20% with same staffing headcount.
  • Developed strong relationships with key clients, ensuring long-term partnerships and repeat business opportunities. 90% of clients have been with the company for over 10 years.

Creative Services Director

GSP Retail
05.2005 - 06.2010
  • Directed creative strategy and execution for diverse multimedia campaigns, enhancing brand visibility and engagement.
  • Oversaw cross-functional team of up to 25 marketers to ensure cohesive project delivery within established timelines and budgets.
  • Developed and implemented innovative design concepts, elevating client satisfaction and project outcomes.
  • Cultivated relationships with external vendors to streamline production processes and reduce costs.
  • Mentored junior designers, fostering skills development and promoting a collaborative team environment.
  • Analyzed market trends to inform creative direction, aligning strategies with business objectives.
  • Boosted GSP brand visibility through the development of engaging multimedia content for social media, websites, and print materials, after relauching the new brand.
  • Supervised creative team in brand, image, and daily topical promotion.

Digital Department & Prepress Manager

GSP Retail
02.1999 - 03.2005
  • Oversaw prepress operations, ensuring adherence to quality standards and deadlines.
  • Managed 10 print workflows, optimizing print production processes for efficiency and cost-effectiveness.
  • Led cross-functional teams to implement automation software solutions, enhancing productivity and collaboration.
  • Wrote training programs for staff, improving skillsets and knowledge of prepress technologies.
  • Collaborated with design teams to troubleshoot issues, ensuring seamless project execution from concept to print.
  • Mentored junior staff on industry best practices and software usage, fostering a culture of continuous learning.

Supervisor of Design & Marketing Services

GSP Marketing Technologies, Inc.
01.1990 - 01.1999
  • Ensured brand consistency and quality design work for over 30 brands
  • Led team in executing daily operational tasks, ensuring workflow efficiency for fast turnaround
  • Demonstrated commitment to the organization's core values, leading by example and fostering a culture of excellence.

Skills

  • Strategic planning and Decision-making
  • People and Project management
  • Team management, hiring and retention
  • Quoted and wrote design contracts (SOW)
  • Management of Creative and Innovation
  • Responsible for Creative direction
  • Presented Creative solutions to stakeholders
  • Organized vendor management
  • Responsible for department Financial reporting
  • Responsible for department Budget control

Timeline

Director of Design Services

GSP Retail
01.2014 - 06.2025

Design Services Department Manager

GSP Retail
01.2010 - 01.2014

Creative Services Director

GSP Retail
05.2005 - 06.2010

Digital Department & Prepress Manager

GSP Retail
02.1999 - 03.2005

Supervisor of Design & Marketing Services

GSP Marketing Technologies, Inc.
01.1990 - 01.1999

Digital Marketing Science Certificate - Digital Marketing Science Certificate

University of South Florida

Bachelor of Arts - Mass Communication

University of South Florida

Associate of Science - Commercial And Advertising Art

The Art Institute

Education

Digital Marketing Science Certificate - Digital Marketing Science Certificate

University of South Florida
Tampa, FL
10-2025

Bachelor of Arts - Mass Communication

University of South Florida
Tampa, FL
01-1990

Associate of Science - Commercial And Advertising Art

The Art Institute
Tampa, FL
01-1990

Key Information

  • Experienced: 30+ years of experience in a creative role, with 20 years in a leadership position with advertising and marketing professionals
  • Creative Strategist: Developed and implement creative concepts that align with brand objectives and resonate with target audiences.
  • Team Leader: Lead, mentored, and inspired a large team of designers, writers, photographers and other creative professionals to deliver high-quality creative work, while fostering a collaborative and innovative environment.
  • Collaborative: Worked closely with cross-functional teams, including marketing, product, and sales, to ensure cohesive brand messaging.
  • Project Manager: Oversees multiple projects simultaneously from conception to execution, ensuring timely delivery and adherence to budget.
  • Client facing: Engaged directly with clients to understand their needs and provide creative solutions that exceed expectations.
  • Innovator: Up-to-date with industry trends, technologies, and best practices to drive innovation within the team.
  • Quality Control Focused: Ensures all creative output meets brand standards and maintains high-quality design principles.
  • Communication: Possesses excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.

Software

Adobe Suite - expert

Office Suite - proficient

Content management (CMS) - proficient

Customer relationship (CRM) - proficient

Windows and Macintosh (OS) - expert

New technologies

  • ChatGPT
  • Gemini
  • HUBspot
  • GoDaddy



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Rob Aldacosta