Rob Atkins
Oklahoma City,OK
Summary
High-performing Automotive Sales Manager with 20+ year background meeting or exceeding customer acquisition and revenue growth targets by maximizing sales team potential through aggressive recruiting, objectives setting, coaching and performance monitoring strategies. Leverages new and used inventory control skills, excellent training and internet sales process success and deploys current technologies to achieve sales goals. Consistently engages with customers to build base of referrals and repeat business and creates annual forecasts and budgets through solid understanding of dealership operations, including all aspects of sales and finance.
Overview
25
25
years of professional experience
Work History
General Manager
Camping World
02.2022 - 04.2023
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Trained and guided team members to maintain high productivity and performance metrics.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Mitigated business risks by working closely with staff members and assessing performance.
- Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
New Car Director
Toyota of Lawton
02.2021 - 12.2021
- Built relationships with customers and community to establish long-term business growth.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Resolved problems with customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Directed sales support staff in administrative tasks to help sales reps close deals.
General Sales Manager
Fenton Nissan Of Ardmore
03.2016 - 04.2018
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives
- Actively participated in appraising trades as well as purchasing and selling of vehicles at auction
- Strong Knowledge of dealing with lenders, obtaining credit authorizations for dealership applicants and ensuring prompt funding
- Maintained market-based pricing campaigns to drive e-Commerce traffic and overall VDPs.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
General Sales Manager
AutoMatch USA
02.2014 - 03.2016
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Directed CIT meetings with management team.
- Maintained market based pricing campaigns to drive e-Commerce traffic and overall VDPs
- Actively participated in appraising trades as well as purchasing and selling of vehicles at auction
- Established and cultivated solid business relationships with new or existing customers.
Sales Manager
Ultimate Imports
06.2010 - 01.2014
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
- Strong ability to close customers on payments and backend products
- Establish and maintain solid professional relationships with both lenders and associates
- Strong Knowledge of dealing with lenders on credit authorizations as well as getting deals funded promptly.
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Recruited and hired top-level talent to add value and expertise to sales department.
Finance Manager
Wilmington Nissan
07.2004 - 11.2010
- Processed loan applications and monitored progress from start to finish.
- Negotiated loan terms and conditions with customers to secure best deal.
- Identified opportunities to cross-sell and upsell loan products to customers.
- Strong ability to close customers on payments and backend products using finance menus to maximize backend margins.
- Assisted customers with completing loan applications and other paperwork.
- Explained very technical financial information to applicants in easy to understand language.
- Developed and maintained relationships with customers, lenders and other third parties.
- Proficient in Reynolds and Reynolds, ADP, CUDL, Dealertrack and Manheim applications.
- Analyzed potential risks and evaluated loan products to identify suitable options for customers.
Sales Consultant
Wilmington Nissan
08.1998 - 06.2004
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Provided sales and customer service assistance to walk-in traffic
- Demonstrated automobiles by explaining characteristics, capabilities, and features, taking test drives and explaining warranties and services.
- Self-motivated, very committed, highly efficient, goal-oriented and always eager to accept new challenges.
- Followed up with existing customers to provide additional support and address concerns.
- Responded to telephone and in-person requests for information.
- Closed sales by overcoming objections, asking for sales, negotiating price, and completing purchase contracts,
- Responded to telephone and in-person requests for information
- Followed up with existing customers to provide additional support and address concerns
- Achieved top performance by strategically adapting to rapidly changing, competitive environment.
- Created detailed sales presentations to communicate product features.
Education
Finance And Leasing
NMAC F&I Training
Dallas, TXHigh School Diploma -
New Hanover High School
Wilmington, NCSkills
- Sales Team Motivation
- Sales & CIT Meetings
- Sales Strategies & Techniques
- Dealership Profitability
- Persuasive Negotiations
- Recruiting and Hiring
- Goals and Performance
- Coaching and Mentoring
- Excellent Communication Skills
- Time Management
- Closing Processes
- Software Proficiency - Provision / vAuto, Reynolds and Reynolds, ADP, CUDL, DealerTrack, RouteOne, DealerCenter, Dealer Socket, VIN Solutions and Manheim applications
Timeline
General Manager
Camping World
02.2022 - 04.2023
New Car Director
Toyota of Lawton
02.2021 - 12.2021
General Sales Manager
Fenton Nissan Of Ardmore
03.2016 - 04.2018
General Sales Manager
AutoMatch USA
02.2014 - 03.2016
Sales Manager
Ultimate Imports
06.2010 - 01.2014
Finance Manager
Wilmington Nissan
07.2004 - 11.2010
Sales Consultant
Wilmington Nissan
08.1998 - 06.2004
Finance And Leasing
NMAC F&I Training
High School Diploma -
New Hanover High School
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