Rob Baba
ROSWELL,GA
Summary
Accomplished Director with a proven track record at Nielsen and Coca-Cola Refreshments Canada, specializing in strategic planning and relationship building. Mastered securing partnerships and driving business growth, achieving significant market positioning enhancements. Skilled in financial management and fostering client relationships, adept at steering companies through transformative changes for long-term success.
Overview
17
17
years of professional experience
Work History
Director, Account Leadership
NielsenIQ
01.2021 - Current
- Develop NIQ account plan and sales strategy to drive mutual growth for both NIQ and the client.
- Surpassed revenue targets consistently in 2022, 2023, and 2024.
- Recognized among the top 550 sellers worldwide in 2024.
- Achieved monthly and quarterly revenue forecasts with an accuracy of ±4% of actuals in 2023 and 2024.
- Established a new stakeholder relationship, driving $290,000 in incremental revenue within six months.
Director, Client Success
NielsenIQ
02.2015 - 01.2021
- Engaged teams in change processes to minimize resistance and promote acceptance. (go digital)
- Implemented performance metrics for consistent evaluation and improvement. (team's goals/ppr/obj)
- coached X to promotions
- COVID dashboard and monthly insights summary
Client Business Partner
Nielsen
02.2009 - 02.2015
- Developed account plans & sales strategies that led to increased client engagement and satisfaction.
- 2x account manger of the year nominee.
- Revitalized a declining portfolio of small business clients, turning single-digit losses into double-digit growth within a year through strategic account planning, relationship-building and trust development.
Category Manager, Walmart Advisor
Coca-Cola Refreshments
03.2008 - 02.2009
- Utilized Retail Link and Nielsen data to uncover opportunities for category expansion and customer growth.
- Led the development of planograms for Water, Isotonics, and Energy Drinks, optimizing SKU rationalization and enhancing category growth opportunities.
- Analyzed and determined the optimal minimum and maximum shelf spaces required in Walmart’s non-sparkling beverage aisle to ensure full assortment availability and effective out-of-stock management across store formats.
Education
BBA - General Management
Brock University
St. Catharine's, Canada04-2001
Skills
- Relationship building
- Strategic account planning
- Revenue generation
- Analytical
- Joint business planning
- Business development
- Contract and financial management
- Solutions consulting
Timeline
Director, Account Leadership
NielsenIQ
01.2021 - Current
Director, Client Success
NielsenIQ
02.2015 - 01.2021
Client Business Partner
Nielsen
02.2009 - 02.2015
Category Manager, Walmart Advisor
Coca-Cola Refreshments
03.2008 - 02.2009
BBA - General Management
Brock University
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